https://www.brightenmade.com/blog daily 0.75 2026-03-23 https://www.brightenmade.com/blog/client-communication-tips-for-creative-businesses monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ed0b31c4-ff58-4b4f-8140-50b6f17ca96b/clientcomms-header.png Blog - 5 tips for better client communication (and a smoother project overall) 3/25/26 business 5 tips for better client communication (and a smoother project overall) spoiler: clear boundaries and intentional communication = happy clients and smoother projects. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/b5a38bfa-8727-4132-961c-462840ca7153/IMG_9626.JPG Blog - 5 tips for better client communication (and a smoother project overall) - Tip 2) Include an intro call I couldn’t encourage an inquiry call enough. It helps open a line of communication, allows you to share pricing, and gives you the opportunity to weed out a client who might not be the best fit before you invest any more time into the process. It helps do some serious heavy lifting. From there, I’m a BIG believer that a quick call before any paperwork is signed is essential. Think of this intro call as a vibe check and expectation setting all rolled into one. (See a common theme here with the expectations, right!?) During this call, you can: Get to know them: What’s their story? Why is now the right time? What are they hoping to achieve? How do they pronounce their biz name? Walk through your process. Clearly explain where they have expectations as the client (for example: feedback windows) and talk through next steps so they know what’s coming. Spot red flags. Misaligned timelines, unrealistic expectations, or communication styles that might not mesh. Identity upsell opportunities naturally. Maybe they mention struggling with social media, packaging, or a website that doesn’t convert well. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/bd675eca-2ad7-4e3d-b414-1669c41587be/WelcomeGuide.png Blog - 5 tips for better client communication (and a smoother project overall) - Tip 4) Use a welcome guide A welcome guide isn’t about dumping information; it’s about reinforcing that ever-so-important clarity. Clients probably won’t remember everything you say on a call. That’s normal, and I get it. Enter: the welcome guide. It supports your communication by outlining the process and expectations in one place, reducing repetitive questions (or that’s the goal at least), and creating consistency. The point here isn’t that clients read every word, because let’s be honest, that’s probably not going to happen, but that the same information is showing up literally everywhere. On the inquiry form/page In your emails On your call In your timelines In your guide Repetition might feel annoying, but trust me, it’s reassuring to the client and helps you in the long run. The more consistent you are, the fewer misunderstandings you’ll have once the project is in swing. https://www.brightenmade.com/blog/friday-afternoons-branding-case-study monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d27a4a0e-c1de-41e7-9d5d-fafa87324fe6/fridayafternoons-header.png Blog - a case study: friday afternoons co. 3/11/26 recent work a case study: friday afternoons co. a brand built around intentional time, finally branded right. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/f5b084b5-5ee3-449f-b647-1190c46e1c83/weekly-and-daily-pages.jpg Blog - a case study: friday afternoons co. - The struggle As the brand gained traction, reality set in. Every product was still being made by hand. The business was growing, but Danielle’s time and capacity weren’t. Between a full-time job, family life, and production, there was very little space left to think big picture. At the same time, Danielle was ready for more. She wanted to expand into wholesale, new product ideas, and reach new audiences, but without a cohesive brand system, scaling felt messy and overwhelming. The heart was there. The vision was there. The branding just needed to catch up. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0013f7f1-b8b8-44e1-b7dc-1c845eebd549/mini-memos-collection.jpg Blog - a case study: friday afternoons co. - The solution With a longer name and growing product line, we designed a mark that feels bold and modern yet still personality-driven. Using a clean, sans serif kept everything feeling organized and minimal, while subtle personality details softened the edges to add a more creative, human feel. It’s the kind of logo that can hold its own on a planner cover, a shipping box, or a wholesale line sheet. From there, we built out custom patterns, illustrative elements, and borders to give the brand flexibility and visual energy. These weren’t trendy or just for the sake of creating patterns; they were intentionally imperfect, playful, and repeatable. They helped create cohesion across products and marketing while giving the brand room to expand without feeling stale. Everything was designed to work together, not compete. The primary and supporting logos, the type system, the color palette, and the patterns all speak the same visual language, creating a brand that feels thoughtful, joyful, and scalable. The result is a system that honors the magic behind Friday Afternoons Co., and finally gives it the visual presence to match. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181653691-BMXO2JSF2BEBPH2LUHA8/FridayAfternoonsCo_LaunchGraphic_Post2.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181736269-KHP9D2Q536A2QHZXUXIH/lima-squiggles-workday-with-mini-memos.jpg Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181670054-79568W9FG9XFMZPO9QIF/FridayAfternoonsCo_LaunchGraphic_Post4.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181653239-JLF93CG7N36O7Z711GY2/FridayAfternoonsCo_LaunchGraphic_Post3.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181737016-TIILZMZ2T9IQ2BB56ZZF/quarterly-plans-mini-memos-and-daily-planner-open-page-collection.jpg Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181672151-IY1ZI0XUWVYGCWXZ4EX4/FridayAfternoonsCo_LaunchGraphic_Post22.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181655038-6WQL5B825HIWN9GA5UPX/FridayAfternoonsCo_LaunchGraphic_Post7.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181726785-YFGFQUVM3WGWAQTUPLWB/icons-workday-handheld-under-arch.jpg Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181679487-UIN2DVAN17PJUQ47SMHG/FridayAfternoonsCo_LaunchGraphic_Post21.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181727024-P78RPKFMHTB37FILNL0J/quarterly-plans-purple-tulip-with-mini-memos.jpg Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181660917-1XZTEHQTNP8UCJ7A0V5C/FridayAfternoonsCo_LaunchGraphic_Post10.png Blog - a case study: friday afternoons co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1769181662585-O29ZTMNZOE2GJPA7IVZG/FridayAfternoonsCo_LaunchGraphic_Post11.png Blog - a case study: friday afternoons co. https://www.brightenmade.com/blog/top-website-mistakes-to-avoid monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/519d1076-6905-402a-8d7e-ed31de3fb4b6/ruin-your-website_header.png Blog - the fastest way to ruin your website 2/25/26 web design the fastest way to ruin your website three seemingly harmless moves that are killing your website design https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/6f676e10-d20c-453e-ad2c-d1ba5a4d17e9/SouthsidePlants_Website-Pinterest.png Blog - the fastest way to ruin your website - Swapping images without strategy. A horizontal hero image is horizontal for a reason. Slap in a vertical photo in its place, and suddenly the layout feels off, your text overlaps, mobile likely looks terrible, and the flow goes out the window. Even small image changes can throw your website off balance. Keep orientation, size, and style consistent to avoid chaos. Templates are your friend. They’re built to give you structure, consistency, and an easy way to make updates. If we designed your website (hey, friend!), we provide image templates any time there’s something special at play, like a frame, special shape, or Shopify banner. Ignoring the templates we created in favor of ‘freestyling’ often results in weird spacing, broken layouts, and frustrated visitors. Don’t reinvent the wheel. Use templates strategically to preserve your design integrity while still keeping things fresh. https://www.brightenmade.com/blog/how-to-create-a-branded-email-signature monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/3e09ca00-9459-456f-a189-e5c8db45b0df/emailsig-mockup4.png Blog - the designer’s guide to a branded email signature 2/18/26 education the designer’s guide to a branded email signature because that default times new roman line isn’t doing your brand any favors. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/f7527a6a-8915-4d5a-94ae-b69734e8d7f4/emailsig-mockup1.png Blog - the designer’s guide to a branded email signature - Option 2: The Google Doc Shortcut Here’s the TL;DR version. This option is fast, but it can break. It’s the classic designer trick: build the signature in Google Doc and paste it into Gmail. And to be honest, this was our absolute go-to until I couldn’t copy my images over from Google Docs into my email, so sometimes it works and sometimes it doesn’t. You’re always welcome to try this route first, and then check out the ol’ reliable method if it’s a no-go. Step 1) Build a table in Google Docs Create a two-column table (logo + details, or image + social icons). Insert your exported images into table cells and size them. Set table borders to white (invisible). Step 2) Format & link Align, space, and style the text. Highlight images/icons and link them to the correct URLs. Step 3) Copy & paste into Gmail Copy the table from Docs and paste it directly into Gmail’s signature editor. Check sizing and links. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/725f5dd6-f664-42cc-987f-5af81c3a6b60/emailsig-mockup2.png Blog - the designer’s guide to a branded email signature - And to sweeten the deal, here’s a checklist. 1. Mockup signature and export each element (PNG) 2. Host images (website or image host) 3. Build a Google Doc table 4. Paste table into plain email 5. Insert images into Gmail email (by URL if hosted) 6. Add it into your signature settings 7. Link icons/images to correct URLs 8. Add plain-text contact info for fallback 9. Send tests to Gmail, Outlook, Apple Mail, mobile 10. Tweak sizes and spacing until clean across devices Pro Tip: If you send client emails as part of your business, consider adding a small CTA (“Book a call” or “See new work”) and swap it seasonally. Keep the default signature clean — and the CTA subtle but clickable. https://www.brightenmade.com/blog/deciding-a-brand-color-palette monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/91f1a0d5-52c8-4ba0-a0a5-9e48983337f7/brandcolorpalette-header.png Blog - how to stop playing guessing games when it comes to brand color palettes 2/4/26 BRANDING how to stop playing guessing games when it comes to brand color palettes learn how to build a color palette that hits the right vibes, every time. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/c7324deb-3d12-4bb1-997e-f1527238688d/bm-colors.gif Blog - how to stop playing guessing games when it comes to brand color palettes - Build your palette Now for the fun part! Start with a primary color (it’s cool if you have one or two of these), BUT this is your anchor. The color that will carry the most weight across your brand. It’s usually the shade that captures your core personality and is used most often for your logo. If your brand vibe is bold and energetic, maybe it’s a punchy coral or electric blue. If it’s grounded and elevated, think a deep olive, slate, or warm beige. Next, add some secondary colors to bring your brand some depth and flexibility. These are supporting players that will help balance or contrast your primary color(s). Use them to add visual interest, highlight sections on your website, or differentiate content types. The key here is you want variety, but not chaos. A good mix feels cohesive across touchpoints without every project looking like it’s been a copy-paste. Annnnnd let’s not forget about neutrals. Every good palette has to include some (even the bold ones). Creams, grays, charcoals, or muted tones can do a lot of heavy lifting, giving your brighter colors room to shine. Neutrals are the unsung heroes of every good palette — they make the rest look more intentional. https://www.brightenmade.com/blog/doc-lizzie-brand-website-design-case-study monthly 0.5 2026-01-23 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/03276f7a-2513-4a8b-8165-e4a591a6d868/docliz-header.png Blog - a case study: doc lizzie 1/21/26 recent work a case study: doc lizzie a brand that moves with women’s bodies, inspires confidence, and makes wellness feel doable — say less. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0b5efc82-8aee-475b-9fc0-b3064bab8b23/doclizzie36.png Blog - a case study: doc lizzie - The struggle Lizzie was killing it with her expertise. Women trusted her, loved her programs, and felt supported through every stage of motherhood. But here’s the thing: her brand was lacking consistency. The content was there. She just needed some support when it came to delivering it more consistently and efficiently for her subscribers. On top of that, Lizzie needed a brand that could grow with her. She wasn’t just posting content. She was building a full online platform, creating courses, and dreaming up what could come next for her signature program, Mind Body Core. The brand had to be flexible and memorable, something that would let her shine, scale, and show up like the confident, playful, expert physical therapist she is. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/fa4f9286-dd7a-4c4f-8bb7-838113f3ea33/doclizzie56.png Blog - a case study: doc lizzie - The solution Lizzie’s previous logo had warmth, but didn’t feel modern or polished. Enter: a custom sans-serif with swoops, curves, and connection points that subtly nod to the female form and her mind-body-core approach. From there, we built a full system of secondary logos, brand marks, illustrations, patterns, a color palette, and supporting typography. The illustrations and patterns felt playful, organic, and full of movement as we leaned into abstract, Matisse-inspired shapes to reference the female body. They helped create a visual language that’s flexible enough to work behind text, in PDFs, on social media, and across her digital platforms, while still feeling cohesive and memorable. The color palette furthered that balance. Inviting pops of pink and lavender were paired with earthy greens, calming blues, neutrals, and deeper tones for contrast. Creating a brand that felt warm, modern, and emotionally grounded without skewing overly soft or feeling sterile. From there, we extended the palette into image direction. We guided Lizzie on how her photography should feel, from color tones and lighting to overall mood and subject, so her visuals would work hand-in-hand with the brand. And she absolutely did the dang thing. The result was imagery that felt so cohesive and intentional, and helped set the stage for a website that could carry the brand forward. Lizzie’s website was redesigned to showcase her programs in a way that’s effortless to navigate and simple to digest, so visitors could immediately understand the support she offers during pregnancy, postpartum, and beyond. Copy and layouts were carefully structured to make her programs and free resources easy to find and engaging to explore. The result was a full brand identity and website that elevated her presence, made content creation effortless, and, most importantly, helped her audience feel seen, supported, and empowered at every touchpoint. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580866017-IPC14WFLNVQZE8Q2PV0K/doclizzie3.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580865171-WDI3JZTM6XRGU90412E9/doclizzie12.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580999007-YCXO3NSA7IHG9ZC9WA07/doclizzie55.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580897780-XZEW6PXC3SOANS7DZFQ6/doclizzie31.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580986052-AFH9ATMXCCWAM132D15D/doclizzie53.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580997346-EOPEQJ8WOWZDMMC932S8/doclizzie58.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580922864-FZGTDD9I2CQ6BJU8LKRT/doclizzie13.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580889802-TBDI0VOVF68LAH06G8TI/doclizzie19.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580888206-MQVVEA4F0TDTJ85D6UDX/doclizzie17.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580971069-HTGQ3JE078JHHZP4QL53/doclizzie54.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580903794-BQWHOC9B3TJLUA49ZVNO/doclizzie37.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580933120-HH882G3DY6DRSTWV7EPZ/doclizzie39.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768581010082-1C35H0E0ZOD425IUE9DW/MBC_Launch18.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768580998683-M0X9KH1DXV0LUXMGIYK9/MBC_Launch13.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768581008645-TDNV7RITMKVUCSFYUJCB/MBC_Launch15.png Blog - a case study: doc lizzie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1768581698527-0XWEE29L06S8MQPG7V4P/MBC_Launch14.png Blog - a case study: doc lizzie https://www.brightenmade.com/blog/logo-types-and-use-tips monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/7d45193c-5001-4d03-94f5-2bbf0545e6ea/headeroption1.png Blog - logo types + placement tips to make your brand look dang good 1/14/26 branding logo types + Placement tips to make your brand look dang good it’s more than a graphic. here’s how to show your logo off like a pro. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/6d0b7650-4f80-4a47-91e4-b9a7cc370c26/primarylogoVsecondarylogos.gif Blog - logo types + placement tips to make your brand look dang good - Primary Logo: The Main Squeeze Your primary logo is your main player, but it’s not the whole team. Use it most often. It anchors your brand and sets the tone, but remember it’s just one part of a bigger visual story. Think of it as your brand’s headline act: it introduces your identity, but everything else (colors, typography, messaging) keeps the performance going. When to show it off: Anywhere you need max visibility. Whenever you want a balanced, polished look (center it if you can). Exceptions: Space is tight, a different orientation works better, or you want to drop something a little unexpected for extra flair. Pro tip: Give it room to breathe. Crowding this superstar with other graphics is a no-go. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e26daa00-cacd-4780-835f-0d4d00465a5c/secondarylogos.gif Blog - logo types + placement tips to make your brand look dang good - Secondary Logos: The Flexible Wingman Secondary logos are your versatile BFF. They add context like taglines or established dates and give your brand some wiggle room without losing style points. Plus, they let you adapt your branding across multiple platforms while keeping it fresh yet instantly recognizable. Perfect for: Social graphics Stamps or seals on collateral Situations where your primary logo just won’t fit https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/69b1fbb7-afde-40ff-bc1d-091fc3f0464f/TheReconnected-LogoDifferences5.png Blog - logo types + placement tips to make your brand look dang good - Brand Marks: The Tiny But Mighty Brand marks are your simplified, small-scale logo versions. They’re subtle, sleek, and stand alone when your full logo feels too extra. Think of these as the microdose of branding: small but still instantly yours. Use them for: Social media profile pics Favicons in your web browser Small-scale print materials where subtle wins https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/a6c0096f-40e6-4e11-8893-79c592beb5a5/bestpractices.gif Blog - logo types + placement tips to make your brand look dang good - Bonus: Placement Tips Center it when you can to keep everything balanced and clean. Size matters. Don’t shrink your logo smaller than 100 pixels wide. Give it space. Let it breathe. No one likes a crowded logo. Match the vibe. Horizontal layouts, hang tags, or weirdly shaped collateral? Pick the logo variation that fits best. https://www.brightenmade.com/blog/2025-year-in-review monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ccd7d6f5-d61d-4728-98ba-a62a727cb0ae/BrightenMadeTeamShoot-Part1-204.jpg Blog - 2025 year in review 1/7/26 business, Personal 2025 year in review a year of brands, babies, growth (in more ways than one), and diet coke. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d4dd4da5-9630-46ae-9336-18a5d12d27d8/BrightenMadeTeamShoot-Part2-55.jpg Blog - 2025 year in review - Studio stats 52 projects completed 1,135 fonts downloaded (no regrets) Most used font: GT Alpina (ugh it’s so good) Most used pattern: Stripes — you all asked, I delivered New employees hired: One (and she’s a gem) Number of lil sis sub-brands: 1 million (kidding, but there’s been A LOT) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/94f16c50-01e8-482b-9e30-22dd5fbce411/IMG_9915+3.JPG Blog - 2025 year in review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/48b55052-267b-4861-800f-fec0f382f923/2025brands4.png Blog - 2025 year in review - Standout design moments from this year Logo that stopped me mid-design: Jovia Secondary logo I couldn’t stop tweaking: Feather & Coco Coolest brand mark that didn’t make the cut: The Mac Illustration that brought the brand to life: Little Maison Texture that added instant depth: Copper & Sun Pattern that made everything click: Loomwell Color palette that carried the whole system: Saint Tattoos Coolest web feature: The Sunday Belle Custom App The site doing the most: The Reconnected Packaging out of this world: Easton Candle Co. https://www.brightenmade.com/blog/2026-trend-report-graphic-design monthly 0.5 2026-01-07 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/fd438c8f-aaeb-4202-994b-6f221ff371b9/Scrapbook+06.png Blog - 2026 graphic design trend report 12/29/25 design 2026 graphic design trend report the vibes are going to be vibing in the new year https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/a3077835-27ce-44c6-8eea-27f8cd0382e5/2026-trendreport10.png Blog - 2026 graphic design trend report - Circus-inspired maximalism Image credits: Heyday CanningCo.,Free People, Lisa Says Gah!, Pop Up Grocer https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/bf5d4aa9-2890-4099-8610-c0b99693a587/2026-trendreport12.png Blog - 2026 graphic design trend report - Cottage-inspired lace and texture Image credits: Pink Tiger, Swan Dive, Piecework, Anthropologie, Dunsen Dunsen https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/4e6af7a8-ab4f-42ac-923d-4ea67270577e/2026-trendreport14.png Blog - 2026 graphic design trend report - Scrapbook aesthetic Image credits: Hotel Julie, Chris Loves Julia https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/b1229843-ca9d-4d55-aaf7-3a3914efbdb4/2026-trendreport16.png Blog - 2026 graphic design trend report - Expressive typography as the hero Image credits: Anthropologie, Free People, Papier https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/013b28de-e6b5-414e-ac79-3e66d86aff4a/2026-trendreport18.png Blog - 2026 graphic design trend report - Imperfect by design Image credits: Ghia, Quite Nice, Olea Pia, Molly Baz, Tarta Gelatina https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/77168eeb-de36-4d39-ab04-4115e0b73ba2/2026-trendreport20.png Blog - 2026 graphic design trend report - Screenshot energy Image Credits: Anthro Art by Joann, Gucci https://www.brightenmade.com/blog/why-project-timelines-matter monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1ffb20b1-ddd2-4a39-8192-3783cbee21c4/timelines-header_sized.png Blog - does your client experience kind of suck? enter: project timelines 12/17/25 business does your client experience kind of suck? enter: project timelines let’s talk about the unsung hero of every smooth project: a solid timeline https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d7d29631-2208-4df0-a4b3-e19700c1f954/BrightenMadeTeamShoot-Part1-108.jpg Blog - does your client experience kind of suck? enter: project timelines - How we build our timelines We build our timelines around process, not some random calendar dates. This way, every deliverable gets the breathing room it actually needs while keeping a smooth, natural flow from one phase to the next. Every date matters. Design time, feedback, revisions, and client due dates for things like website copy, photography, or dielines aren’t just filler. They’re real checkpoints that keep everyone on the same page. Feedback windows? Right there in the timeline (and in the contract, and touched on in an intro call, and outlined in an email — you get it), so clients know exactly how long they have to review. Communication + accountability Our timelines aren’t hiding in the fine print. They’re front and center and baked right into the contract as a mutual agreement, so everyone knows exactly what’s expected and when. Clients get a detailed PDF upfront before kickoff, laying out every deliverable, due date, and feedback window, and get the chance to flag any conflicts upfront. And here’s the thing, we don’t just set it and forget it either. We reference the timeline in emails, check-ins, and feedback reminders, and even share it with the clients more than once, to keep everyone synced, accountable, and prevent anything from slipping through the cracks. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/a9c00580-473c-441b-a6f3-d796ebeb5670/goaldigger_episode774.png Blog - does your client experience kind of suck? enter: project timelines - Tbh, timelines don’t just benefit you. “Let me tell you a good story. Right now, we’re working on a super exciting rebrand that you’ll be seeing soon, and I’m collaborating with the designer who created the cover of my book, How Are You, Really. Her name is Briana, and her company is Brighten Made — and I love working with her because the minute you sign the contract, you get a project timeline. It tells you when drafts are coming in, when your feedback is due, when your final assets will be delivered — and she follows it to a T. Or, even better, she surprises and delights us with an earlier delivery than expected. Every step of the way, I know exactly what to expect. I don’t have to email asking questions; I can pull up the timeline and have all the info in my hands. We’ve been matching it step by step throughout this process, and it’s honestly been amazing. I let her know how much this has changed the experience for me. I never have to bother her because everything I need is right there. If you’re in a service-based business, having clear project timelines and communication about what’s happening, when you’ll get it, and when feedback is needed will totally change your client experience.” — Goal Digger Episode 774: This Is Why You Have Unhappy Clients (And How to Fix It) https://www.brightenmade.com/blog/2025-gift-guide-small-businesses-we-love monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/3012ff42-7e90-4f31-8f3c-9cedfc941d5c/giftguide-header_jovia.png Blog - shop small or not at all: gifts from our favorite small businesses 12/3/25 PERSONAL shop small or not at all: gifts from our favorite small businesses no filler. no forgettable tchotchkes. just gifts that spark joy, elevate the vibes, and feel thoughtful AF. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/11d5b7c5-f691-4992-a2ff-18063513d563/Jovia_Group_Styled_8.jpg Blog - shop small or not at all: gifts from our favorite small businesses - Wellness made simple JOVIA Jovia is changing the game when it comes to women’s wellness, and this gift is perfect for the girly who’s going full-send into cycle syncing and her wellness journey. Unlike other companies that treat a menstrual cycle like a one-size-fits-all experience, Jovia has broken it down into distinct phases — and created a special tea blend made to support each specific phase. Kind of mind-blowing, right!? Now with Jovia, the wellness girly in your life can get exactly what her body needs when she needs it. The Complete Cycle Tea System has targeted blends for each phase, making it effortless for her to support her bod and feel aligned all month long. It’s a thoughtful gift that honestly feels like a little hug in a mug. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/bdafb57f-efb9-4f23-8eef-d0920f41eb93/StephanieTara.png Blog - shop small or not at all: gifts from our favorite small businesses - Home goods loomwell Wallpaper that makes a statement without commitment? Yes, please. Loomwell’s removable wallpaper is perfect for anyone who loves transforming a space without breaking the bank or their lease. It’s easy to apply, totally removable, and will instantly give the gal you’re gifting a “wow, this feels like me” energy. A gift that literally changes the vibe of a home, what’s not to love? stephanie tara For the foodie, hostess, or friend who loves a little artistic flair, this tea towel is packed full of holiday charm. Think shrimp towers, jello molds, and playful dinner-party energy, all in a one-of–a-kind, hand-painted style. It’s so good, even Anthro sells it. The small-but-mighty gift brings personality to the kitchen and a dose of festive fun to any holiday spread. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/2fd576e4-7ecd-4317-8171-b67ec88b4d59/JennaOverbaugh_Styled_4.jpg Blog - shop small or not at all: gifts from our favorite small businesses - Mood boosters Jenna Overbaugh We all have one of those friends. For the girly whose mind never stops spinning, the Break Free Action Cards from Jenna Overbaugh are a total game-changer. These 35 empowering cards help her stay grounded when anxiety tries to take over, offering quick hits on clarity, confidence, and just a reminder of who she really is. It’s like giving her a toolkit for calm, but way more fun than a “just breathe” card. Beverly & 3rd Nothing lifts a mood faster than striking a match and letting a cozy candle do its thing, and Beverly & 3rd totally fits the bill. The brand makes scents that feel like pure nostalgia, with each candle designed to spark a memory, something that warms you from the inside out and brings back the little moments you didn’t realize you missed. It’s the perfect gift for the sentimental girly, the homebody or honestly anyone who loves a thoughtful, foolproof pick-me-up. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/9b7815c3-2722-471c-90e9-d78291fbc62c/FromJuniperWithLove_Styled_6.jpg Blog - shop small or not at all: gifts from our favorite small businesses - Shine bright From Juniper with Love For the friend who loves to sparkle, From Juniper offers jewelry that celebrates life’s moments, big and small. Necklaces, earrings, rings, and even playful extras like tumblers and stationery make perfect gifts for someone who likes style and a side of meaning. Bonus: Their holiday collection is perfect for a little extra wow right now. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/39149ed4-8f6f-4159-b399-5ccc1e8ed07d/SouthSide_Styled_1.jpg Blog - shop small or not at all: gifts from our favorite small businesses - Plant lovers unite Southside Plants For the plant lover who wants her greenery thriving, Southside Plants has everything she didn’t know she needed. From their viral Crazy Keiki Cloning Paste to plant wipes and fertilizers, these tools help keep every plant in her collection healthy and growing. https://www.brightenmade.com/blog/how-to-include-more-illustrations-in-design-work monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/a4552e04-532d-48f3-9017-a06e97f89ebd/illustrations-blog_headersize.png Blog - 3 tips for incorporating more illustrations into your work 11/26/25 Education 3 tips for incorporating more illustrations into your work we love a custom illustration moment. don’t you? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/129eda1f-25d2-4850-8b96-2eccad71f4e4/BrightenMadeTeamShoot-Part1-99.jpg Blog - 3 tips for incorporating more illustrations into your work - 02 | Decide the format Choose whether your illustration needs to be vector or pixel-based. Think about the kind of style you’re going for. Does it need to be clean with sharp edges? What about a hand-drawn pencil texture? Color vs. outline? Refer back to your project’s goals and the vibe you’re going for. We were taught in school that everythingggg needs to be vector when it comes to branding; however, I’d argue that most small, online businesses can get away with a few pixel-based patterns and elements here and there. As long as you’re not blowing it up on a billboard, you’re fine. If you need flexibility, I recommend using Illustrator’s image-trace feature to quickly vectorize any artwork, making it fully scalable for your client. Inside BYND The Logo, I show you my full file-prep workflow for handing off illustrations, patterns, and branded elements in a way that looks polished and keeps clients from popping into your inbox with “um, hi, this looks pixelated?” https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/5bd701d2-e2fa-4e65-9431-8a6b7cf9626c/Scene+15.png Blog - 3 tips for incorporating more illustrations into your work - PSA: Designers If you’re reading this like “okay yes, I’m ready to make my work look like a wholeeee vibe” you’d love my course BYND The Logo. I teach you how to: - build full brand identities (not just logos) - incorporate illustrations + patterns into your systems - present your work so clients trust your direction - cut revisions way down - feel like an actual creative director in your projects https://www.brightenmade.com/blog/brave-little-ones-branding-case-study monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/34e2fddf-14ce-42f3-9276-e0239066c064/BLO-header.png Blog - a case study: brave little ones 11/19/25 recent work a case study: brave little ones taking Brave Little Ones from visual chaos to a cohesive, joyful identity. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/8d20fa22-b97a-4734-b9d3-e9ece3d39beb/BraveLittleOnes_Story36.png Blog - a case study: brave little ones - The struggle Here’s the thing: the product and the mission were golden. The pajamas were everything parents wanted — soft, safe, and stylish. The brand had heart, meaning, and a loyal community that loved what it stood for. But when it came to the visuals, the branding just didn’t match the magic. Without consistent colors, patterns, or type, Brave Little Ones often relied on random picks that didn’t feel cohesive or intentional. Packaging, emails, and social posts sometimes landed flat because they didn’t carry the same thoughtful touch as the pajamas themselves. And with more growth on the horizon, it was clear the brand needed an identity that could scale, speak to its intentionality, and keep the charm. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/60688321-1a34-4f45-aa2e-678540a59c56/BraveLittleOnes_Story35.png Blog - a case study: brave little ones - The solution We started with the logo. The original mark had a hand-drawn quality that had heart, but didn’t reflect the quality and modern feel of the brand. We completely reimagined it. We kept the warmth and playful energy with a script font but took a more refined approach. At the same time, we didn’t want things to feel too formal — after all, we wanted to keep that warmth and fun, kids-brand energy, so we added a bolder weight and curves to bring the right balance and make sure it still felt approachable and appealed to parents of littles. By pairing the refined script with clean, minimal sans serifs, we created hierarchy, readability, and brought in a subtle touch of personality to the rest of the brand type. Patterns and backgrounds added another layer of depth. We leaned into playful, abstract shapes that felt reminiscent of childhood, yet still polished and simple linear patterns and gentle weaves that helped to create a clean, cohesive look without overshadowing the designs of the pajamas themselves. Finally, we brought it all together with a thoughtful color palette. Neutrals anchored the brand while pops of soft peach, pink, yellow, and cool blue added to the playful, inviting energy. The combination kept the brand feeling dynamic and flexible for seasonal launches, packaging, and future product expansions. https://www.brightenmade.com/blog/optimizing-product-pages-to-convert monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/61bfec64-732d-4429-bfaf-b7ad16b1d5dd/Brightenmade_Mockups_Devices_5-CedarVine.png Blog - how to make product pages that convert (without feeling sleazy) 11/12/25 web design how to make product pages that convert (without feeling sleazy) no fluff, no hacks, just real design and content strategies that make people want to click buy. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/cafa9a61-d62d-4471-848d-d4e43ddd2800/close+up+sized.png Blog - how to make product pages that convert (without feeling sleazy) - Show people what they’re buying Strong visuals aren’t just nice-to-haves; they’re essential. They build trust, make people actually want to buy your product, and easily help convert sales. It goes without saying (but we’ll say it anyway): hire a professional. And for the love of all things good, do NOT use photos you take on your phone. Mix product + lifestyle shots People don’t just want to see the product. They want to picture it in their life. Lifestyle photos give context, show scale, and make your product feel real. Here are a few examples: Apparel: Show models wearing your pieces (and include helpful model sizing info if needed). Home decor: highlight products in scale within a room. Beauty: Close-ups that show texture, tone, and finish. Lighting + backgrounds Keep backgrounds clean, well-lit, and distraction-free. If your product is neutral or white, use a contrasting background to make it pop. Last tip, skip the cluttered props. A touch of texture or just natural light is sometimes all you need. Show variety + angles Give customers the full picture, think: close-ups, side views, group shots. For products with variants, link each image to the corresponding option, like color or size. Include a Zoom or Hover Feature Let customers see the details. A zoom or hover-to-enlarge feature on product images builds confidence, especially for tactile items like jewelry, apparel, and home decor. Close-ups = trust. No mobile photos LOUDER FOR THE PEOPLE IN THE BACK. Even the latest iPhone can’t replace professional photography. Audiences can spot the difference, and that perception directly impacts how premium your brand feels. If you want people to invest in your product, invest in how it’s shown. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/fbb10775-54d3-41c7-a465-e9128711959b/mobile-cedar_sized.png Blog - how to make product pages that convert (without feeling sleazy) - Build trust through social proof Show real people using your product Nothing builds instant credibility like seeing your product IRL. Integrate user-generated content (UGC for short) from social media or customer photos whenever possible. Styled shots are great (and essential, don’t forget it), but photos of and from actual customers create trust and authenticity instantly. Include reviews A few honest, well-laced reviews can make a huge impact. Pop them near the bottom of the page or just under the product details so shoppers feel confident before hitting checkout. Embed social feeds strategically Think of this as UGC 2.0. Curate an Instagram carousel for products with lots of customer content. It shows your brand community in action and reinforces that “this actually looks like it does in real life” vibe. Real-time buyers Add real-time buyer notifications — those little “Kayla just bought this vase from Atlanta” popups. They subtly build trust and create urgency by showing real-time activity, making shoppers feel like your products are in demand. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/63fa42c2-dd29-434c-aff4-dd86bd7c44cd/cedarandvine-productsalespage.png Blog - how to make product pages that convert (without feeling sleazy) - Tl;dr: What to avoid Keyword stuffing: Your audience can tell when you do this and it kills trust. Low-quality or inconsistent images: TBH, nothing screams “don’t buy” like bad visuals. Hidden information: Be upfront about sizing, materials, and cost. Nothing is worse than getting to the checkout and thinking, “Wait, where the heck did that price come from?” Ignoring mobile: Your layout should be mobile-first. It’s 2025. Does anyone even own laptops anymore? Cluttered design: White space is your friend. It makes things easier to take in. Unclear CTAs: Spoiler: If they can’t find it, they won’t click it. https://www.brightenmade.com/blog/work-life-balance-as-a-business-owner monthly 0.5 2025-10-29 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/9d7959c1-e4b6-45a7-a998-e43de0830025/worklifebalance-header.png Blog - from girl boss to chill boss 10/29/25 recent work from girl boss to chill boss why Fridays are canceled at Brighten Made. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/fb47ce86-7c1c-438d-9033-95c8a92a0511/IMG_7739.png Blog - from girl boss to chill boss - The early hustle years Back when I was working in the corporate world, I had my full-time gig, a side hustle doing wedding stationery (which no longer exists), and was trying to build Brighten Made. To say I was working nearly every night, weekend, and over my lunch hour is an understatement. I was addicted to the hustle — maybe even one of those “girl bosses” that 2025 holistic girlies roll their eyes at. But at the time, it was necessary. It’s what got me to the point where I could ever walk away from that steady paycheck. Thankfully, my corporate job had a great sense of work/life balance, something I always admired and took with me. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/6b41090f-cfe7-472b-9ad9-6713cdd106bd/IMG_2522.jpg Blog - from girl boss to chill boss - Building a better way Once I started outsourcing and hiring, I knew I wanted to create a different kind of workplace — one where work/life balance wasn’t just a cute insta quote. I remembered the things I loved as an employee, and the things I definitely didn’t want to carry forward. One of my favorite perks from my old job was summer Fridays — every Friday from Memorial Day to Labor Day, you could take the afternoon off (or stack two and take a full Friday off). It stuck with me because Fridays have always been my least productive day. By the time that afternoon rolls around, I’m running on fumes. I actually found myself preferring to work on Sunday evenings instead of Friday afternoons, and that’s when it clicked: I don’t have to follow corporate rules anymore. Enter: Half-Day Fridays When I hired my first full-time employees, I brought Summer Fridays to Brighten Made. We tried it for a summer and loved it. So we did it again the next year. After that, I thought… why not just do half-day Fridays year-round? https://www.brightenmade.com/blog/lessons-from-our-rebrand monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/5d299054-7a13-4739-89c5-b31dee784a5b/rebrand-dos-donts.png Blog - rebrand like a pro (without the cringe I lived through) 10/15/25 branding rebrand like a pro (without the cringe i lived through) hot take: a rebrand is a whole thing. my tip? steal my wins and skip my fails. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/b5892f0c-ca12-4397-b874-c57f15c1f381/000035870034.jpg Blog - rebrand like a pro (without the cringe I lived through) - The investment DO: Take your time and do it right. A rebrand isn’t meant to be a quick refresh — it touches everything. Logos, website, templates, client-facing materials, you name it. Cutting corners just means you’ll be redoing it all again way too soon. DON’T: Make changes on a whim. At first, I thought, oh, we’ll just swap some colors. But once I dug deeper into our “why,” I realized surface-level tweaks weren’t going to cut it. That’s when I scrapped the band-aid fixes and committed to the full rebrand and website design. GAME. CHANGER. The launch DO: Build hype and let people in. Behind-the-scenes sneak peeks? Big yes. Teasers, email drips, BTS videos? Absolutely. People love feeling like they’re part of the journey, and it makes the launch way more fun and memorable. DON’T: Keep it a secret, then rush it. Life happened (hello, crazy pregnancy sickness), and our launch got pushed back. I ended up rushing it out without enough teasers, and I still wish I’d built more anticipation. Let’s take a move right from T Swift’s playbook, dropping Easter eggs and hyping up your audience is way more fun than quietly hitting “publish.” https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/771dcdd6-c3ff-46ea-b5d3-5295adb0ba2f/000035870004.jpg Blog - rebrand like a pro (without the cringe I lived through) - Bonus lessons that made all the difference Forget arbitrary deadlines. I originally thought, “How cool would it be to launch on our anniversary?” Spoiler: it didn’t happen. And I’m glad it didn’t. Rushing just to hit a date that doesn’t impact your bottom line? 100% not worth it. Invest in brand photography. This time, we worked with a brand photographer instead of relying on mockups, and wow, it changed everything. We also planned a rebrand shoot with our whole team — props, wardrobe, vibes, the whole nine yards. The results? Photos that actually feel like Brighten Made instead of filler images that could belong to anyone. Outsource where you can. I stopped trying to do it all (video editing, I’m looking at you) and let people who specialize in those things step in. Huge relief, way better results. Final thoughts Rebranding is equal parts exciting and overwhelming AF. If you take anything from my experience, let it be this: take your time (but not toooooo much time), plan with intention, bring your audience along, and don’t sweat the imperfections. https://www.brightenmade.com/blog/cedar-and-vine-brand-website-design-case-study monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/38150372-98bf-4f82-b284-6f8e9c73db36/cedarandvine-header.png Blog - a case study: cedar &amp; vine 10/1/25 recent work a case study: cedar & vine a slow fashion brand with a big heart, a clean design, and a website that works as effortlessly as their linen pieces — we’re all in. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e1b93f5d-138d-4924-a1d8-e48df86291cd/Cedar%26Vine_Styled_7.jpg Blog - a case study: cedar &amp; vine - The struggle Despite Cedar & Vine’s loyal customer base and the brand’s commitment to quality, the existing brand identity didn’t quite reflect the brand’s thoughtful, sustainable philosophy. The website was lacking a cohesive visual identity that spoke to the quality and craftsmanship of the garments, and the overall brand needed to feel more intentional and unified. Additionally, creating a seamless, user-friendly online shopping experience was essential to support Cedar & Vine’s ongoing growth. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/4207a119-180a-4faf-aa87-3c9ecbe09d8d/Cedar%26Vine_Styled_3.jpg Blog - a case study: cedar &amp; vine - The solution We got started by diving into what makes Cedar & Vine special, their commitment to slow fashion, their made-to-order approach, and their love for high-quality linen. Our goals were clear: create a brand that looked just as thoughtful and timeless as the clothes they make. To achieve that, we created a custom serif logo with a bit of texture, giving it that perfectly imperfect, handcrafted feel. For the color palette, we leaned into warm, earthy neutrals with a few muted pops, ensuring a sophisticated but not stuffy feel. To bring Cedar & Vine’s inclusive, feel-good vibe to life, we added hand-drawn illustrations of women of all shapes and sizes, styled in pieces that felt true to the brand. After the branding felt perfect, we dove into their website. We wanted to design a site that was as effortless to use as their clothes are to wear. Clean, easy-to-navigate pages and a smooth checkout process helped to make shopping a breeze. We finished the project off with a custom mailer and hang tag, making sure that every customer’s unboxing experience felt as special as the clothes inside. The result? A brand that’s not just a visual showstopper but perfectly aligned with their mission and values. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299690259-0QF5KKCSPLA1PMEYSZQP/Cedar%26Vine_Styled_4.jpg Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299858557-WR2JEMHO7SVTTAUX5KHK/cedar%2Bvine-vertical10.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299810087-PJ4U2C70IRH7G7UBUTS1/cedar%2Bvine-vertical12.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299818078-HQL6J0VQMBJ13VO409VC/cedar%2Bvine-vertical15.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299874206-3TNB3J67YVYWXUAPMICL/cedar%2Bvine-vertical19.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299714518-53240EYYVZN33AD5AHLT/cedar%2Bvine-vertical.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299825497-2JGH67DIL4HWM08W90KR/cedar%2Bvine-vertical11.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299852758-3NAAZDQQIPTIBL1S9KL4/cedar%2Bvine-vertical9.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299749420-NBXAYCJQ8P9CYXQ00KG1/cedar%2Bvine-vertical3.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299780669-5BE2YZO6WKQ99MCJWLK6/cedar%2Bvine-vertical7.png Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299736680-IUCQU17XFQ98V3A2VT26/Cedar%26Vine_Styled_5.jpg Blog - a case study: cedar &amp; vine https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758299780239-VFMNS2HNZWJENTAYIIL1/cedar%2Bvine-vertical4.png Blog - a case study: cedar &amp; vine https://www.brightenmade.com/blog/behind-the-brighten-made-rebrand monthly 0.5 2025-09-19 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/3b95f992-ee56-40cf-b4bd-61de5659d728/rebrand-teamthoughts-header.png Blog - we rebranded brighten made—here’s what the team really thinks 9/17/25 business we rebranded brighten made—here’s what the team really thinks fonts, colors, chaos, and coffee: the Brighten Made team tells all about our rebrand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d7cb4090-68ef-4674-b8ef-45626cb0f188/BrightenMadeTeamShoot-Part2-48.jpg Blog - we rebranded brighten made—here’s what the team really thinks - Why we needed a glow-up Our old branding had served us well, but it was time to evolve. The girls and I all felt the same way. The original Brighten Made vibe we loved didn’t quite match where we were at creatively anymore. The colors felt muted, the tone a little soft, and the visuals didn’t fully capture our personality or the bold energy we bring to our clients. “We just did not connect with the old brand anymore! We’re all leaning into more color and quirkiness. It was time for a change.” — Erica “At some point, our client work started looking brighter, bolder, more daring…our brand needed to catch up.” — Rachel MY THOUGHTS — After I became a mom, I feel like my entire identity shifted, including my business. I found that the team and I LOVED working on really epic brands that were full of color and personality. These brands all had one thing in common: they weren’t boring. I was sick of falling into the sea of sad beige. While I still love neutrals and believe they have a place in every palette, I was no longer connecting with the disco balls and pampas grass vibes. I didn’t want Brighten Made to be known as the boho-only design studio! Basically, we’d outgrown the OG brand, and the biz was screaming for something more vibey, confident, and unapologetic. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0f3eb0a2-be30-481b-929f-af47a3e268ff/BrightenMadeTeamShoot-Part2-17.jpg Blog - we rebranded brighten made—here’s what the team really thinks - Vibey parts we’re obsessed with It’s kind of obvious that the new brand has energy to spare. Sharing the first look at the rebrand with the team is definitely going down as a favorite moment for me, and hearing each person's favorite, vibey part has been too good. “The colors! And imagery! I think we reallllllly hit the brand home with our insane photoshoot. The outfits and giant moodboard with so much of our brand work on it — chef’s kiss.” — Erica “I feel like the messaging is super vibey this time around. We definitely leaned into a punchier tone of voice, and I’m SO here for the sass and wit. ALSO, when we use the ABC Prophet font huge. I’m obsessed with that and feel like it’s just total vibes.” — Lauren “Ooo honestly, I’m so obsessed with the shapes. They feel so on-brand and versatile. Also the color palette ofc just so vibey.” — Jayda MY THOUGHTS — I love how versatile the brand is. I love how we can go full send color, or pull back and have more of a sleek moment if we want. I am obsessed with our new messaging and how witty, punchy, and natural it feels. I think design agencies fall into the trap of who can look the coolest. I feel like our rebrand is just so unapologetically US. Basically, the color palette, typography, shapes, new photography, and messaging all work together to make the brand feel alive, playful, and so full of personality. We created the kind of vibe that demands attention, helps tell our story visually, and just feels true to the direction of the brand! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/6de60438-02b2-4686-ad86-e749211a8b30/000035890009.jpg Blog - we rebranded brighten made—here’s what the team really thinks - Hardest parts Here’s the truth: rebranding isn’t all glamorous. Lauren and Rachel both thought the timing of things and tiny details were the hardest parts. Between juggling client work and internal deadlines, it was easy to push our own project to the back burner. “As the team’s project manager, timing is always going to be the most challenging part of any project, in my opinion. It’s just way too easy to push our own internal deadlines back to prioritize client work instead.” — Lauren “Executing all the details takes time…so much goes into branding to make it actually cohesive. And then there’s all the behind-the-scenes stuff — messaging, copy, photography prep, saving out assets, making sure you bought the right fonts — it all adds up fast.” — Rachel Even though it felt chaotic AF at times, there was a lot of fun sprinkled in, too. Between planning photoshoots, testing a billion fonts, and seeing it all come to life on the website, every coffee-fueled late night and moment was part of the process. By the end, any and all chaos just made the rebrand feel even more exciting to launch and share with the world. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298351500-NTBZWQ720IDGUQ3WYZ28/brightenmade-launch51.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298322405-KC2R1ILMKTGTFCTNLTHY/bm32.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298349631-ZIUHUN30ES09M7K2LT61/brightenmade-launch39.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298837828-KVKD5DZP6WWCJWRZJDOH/BrightenMadeTeamShoot-Part2-45.jpg Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298347107-HFESNKPFUM0HQ7RSEO6D/brightenmade-launch33.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298326944-LQJJRWZSXY7ETWUAV8B1/brightenmade-launch30.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298325952-CYDRKYIY507U4MJ04XXC/brightenmade-launch24.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298839178-FZ2AE1CZY4WQKVM2W7YQ/BrightenMadeTeamShoot-Part2-2.jpg Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298306093-4HYTA3GHPK25QHAXNHRX/bm26.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298324928-F301LH0RV2MGYRSYXDPQ/brightenmade-launch23.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758305128879-W0N3G3YM1UIT2AEDPHQD/BrightenMadeTeamShoot-Part1-143.jpg Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298348704-56YH2I6RC17T7YU51LHY/brightenmade-launch35.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298350533-N4S614G362CB3DYV5H0Q/brightenmade-launch48.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758305223539-ZJCVBI4Q5KNDX2NDXBJ2/bm22.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758298350791-643EYCHZSY6KCFTHT15L/brightenmade-launch49.png Blog - we rebranded brighten made—here’s what the team really thinks https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1758305108809-QAAVBLS56F1Z17BXOFYU/000035890013.jpg Blog - we rebranded brighten made—here’s what the team really thinks https://www.brightenmade.com/blog/tips-for-naming-or-renaming-your-business monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e7d786f6-057e-4f74-a119-528dadffab0a/brandnaming-header-sclub.png Blog - should you rename your business? a friendly guide to naming (or renaming) your brand 9/10/25 branding Should You Rename Your Business? A Friendly Guide to Naming (or Renaming) Your Brand it’s a big decision — here’s how to make it (and what to do next). https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/346aeac8-a8c6-4e7c-8ea9-78950eea3676/supperclub_resizediphone.png Blog - should you rename your business? a friendly guide to naming (or renaming) your brand - Naming (or renaming) your biz? Start here. First of all, deep breath. You’re not going to mess this up. But when you’re starting from scratch or even starting “over,” there are a few important things to think about before you get too attached to that clever pun or poetic one-word name. Things to Consider: SEARCHABILITY & SEO Can people find you if they search the name (or close to it)? Does it pull up 900 irrelevant results before they ever see your brand? AVAILABLE DOMAINS Is the .com available or something close enough to feel legit? Can you claim it without needing to mix in hyphens and a random number at the end? We want to feel credible after all. SOCIAL MEDIA HANDLES Check Instagram, TikTok, Pinterest, and Facebook — even if you’re not using them all right away. You’ll thank yourself later when you handle isn’t @yourbrand1234 TRADEMARKING This one’s big — and actually the number one mistake I see most business owners make. You can do a basic search on the uspto.gov site, but working with a lawyer is your best bet to make sure the name is actually yours to use. https://www.brightenmade.com/blog/wander-and-root-plant-shop-branding-case-study monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/52ba8130-8529-46fa-bb00-a4baa0dc4db6/wander-root-header2.png Blog - a case study: wander &amp; root 8/27/25 recent work a case study: wander & root a mobile plant shop with major main character energy, botanical vibes for days, and branding that finally matches the magic. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/2e5870ec-9079-4b98-8ab0-40c49b7cd715/customtapemockup.png Blog - a case study: wander &amp; root - The struggle While Wander & Root had a growing customer base and a one-of-a-kind plant shopping experience, the brand identity didn’t quite reflect the charm, creativity, and joy people felt when visiting the mobile shop or attending a workshop. Without cohesive branding in place, it was difficult to consistently attract the right audience or build brand recognition. Plus, packaging and plant labeling presented a challenge. The current system was time-consuming, felt DIY, and wasn’t built to scale. With the business expanding across more markets and workshops, there was also a growing need for more visual assets than what Amanda was currently working with. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/c58b6184-062a-4b59-b8bc-f2cde43772c1/customstickermockup.png Blog - a case study: wander &amp; root - The goal To create a cohesive, modern brand identity that feels vibrant, playful, and true to Wander & Root while also helping create packaging that would support long-term growth. Through branding, messaging, and custom collateral, we wanted to create a more consistent experience from every touchpoint. https://www.brightenmade.com/blog/how-to-grow-your-instagram-organically monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/fdb119ce-7985-4c49-93cb-11db96287402/header_IG2.png Blog - 4 Tips to Grow Your Instagram Au Naturel&nbsp; 3/19/25 education 4 tips to grow your instagram au naturel Showing up on social doesn’t have to feel like an unpaid internship. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0e614288-35d4-4690-a2be-ca71150fbbcd/09.jpg Blog - 4 Tips to Grow Your Instagram Au Naturel&nbsp; - Change your mindset. Too many creators and business owners are out here trying to “hack” the Instagram algorithm like it’s the Da Vinci Code, but let’s be honest—that’s not the whole picture. Sure, knowing how content gets pushed out is helpful, but real, sustainable growth comes down to how you show up, what you create, and the relationships you build. Step one? Shift your mindset. Instead of obsessing over numbers, focus on value—what are you bringing to your audience? How are you making their day better, easier, or more inspired? The second you stop treating Instagram like a numbers game and start using it as a tool for connection, everything shifts. Now here is ONE little caveat. If you have valuable content to share, consider approaching it in two different formats. For example, a reel and a carousel. Then check out the stats. I know, I know. Don’t hate me but just do a quick little experiment to see which TYPES of content are performing better because, at the end of the day, you are still trying to grow your business just don’t let your mental health suffer because of it. Okay? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/2f049699-4221-4236-8032-3152f6e24b84/SunriseSer_ScreenMock_5.png Blog - 4 Tips to Grow Your Instagram Au Naturel&nbsp; - Find a rhythm that works for you. One of the biggest struggles with social media? Staying consistent. But listen—consistency doesn’t mean posting every single day like some kind of content robot. It means finding a rhythm that works for you and doesn’t make you want to throw your phone across the room. Instead of forcing yourself to post just to post, think about how Instagram can truly work for you. Maybe that means batch-creating content, repurposing what you already have, or setting some much-needed boundaries to protect your energy. With alllll that being said, I’m saying to find a rhythm that works for you not never post at all. Here’s the cold hard truth, if you never post you won’t build an audience so treat Instagram like you would any other client. You show up for them and you provide them with your knowledge, but you still have other clients and tasks to tend to, too! Instagram shouldn’t take over your biz, but rather serve as a tool to help grow your business (and remember it’s not the ONLY one!). Come up with a realistic plan of how many posts or reels you can commit to per week and stick to it so your audience can know what to expect from you. At the end of the day, social media should feel fun, not like an unpaid internship. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e7367102-adb3-4c86-a439-a491703ad4ca/growing_IG-header1.png Blog - 4 Tips to Grow Your Instagram Au Naturel&nbsp; - Design still matters. While you want to create an authentic presence and share real content, design still matters. This MIGHT feel counterintuitive to my previous point but just hang in there with me for a second. Whether we like it or not (I’m personally a fan because, ya know, designer), Instagram is a scroll-fast, tap-faster kind of place and with that, the visuals still matter. Your content needs to grab attention quickly. If I’ve learned anything in my decade of posting on Instagram for my business, it’s that the posts that give people VALUE are the ones that “perform” the best. People don’t really care to see what I ate for breakfast. Yeah, sure, bits and pieces of that are fine, but what they genuinely care about…what I can do for them. Be selfless with your content, and the results will follow. You might be wondering, okay cool, but how do I share that valuable content? Beautiful, easy-to-read posts. The posts that stand out are going to be eye-catching, clear, and compelling at, you guessed it, a quick glance. Whether you’re using bold text, a juicy question, or an image that pops, your visual should stop the scroll and make people want to see more. And if you’re not sure where to start, consider using a template (customized to your brand of course!). https://www.brightenmade.com/blog/what-is-a-branding-kit monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168384-R41YPZ1VIGQQLEOWBPSL/branding-kits_header.png Blog - wtf is a branding kit!? (and why you might need one) 2/11/25 Web Design wtf is a branding kit?! and why might I need one memorability, credibility, and time saving—without the custom price tag. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/de124382-d739-4eab-9210-88bbaf7da47b/HollandHeart.png Blog - wtf is a branding kit!? (and why you might need one) - WHY CONSISTENCY IS KEY Here’s the thing, we can design beautiful brand kits all day long, but if you’re not using your branding kit consistently then you’re missing out. Branding isn’t just about having a cute logo. It’s about creating a memorable experience that sticks with your audience long after they’ve left your website or scrolled past your Instagram post. And with a Brighten Brand Kit you can STILL create that memorable feel. We live in a world where consumers expect things to be polished and professional whether you’re selling a product or offering a service. When your branding is cohesive, consistent, and aligned it’s going to build that trust and recognition. If your branding is all over the place—random colors here, a different font there—your audience is going to bounce. Fast. The key to standing out in a crowded market? A cohesive, high-quality brand that feels intentional and polished every. single. time. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/824749bc-1a9b-41cc-ac0a-9c092d7f092a/WildOatsMarket.png Blog - wtf is a branding kit!? (and why you might need one) - How to choose the right branding kit for your biz 01. Identify Your Brand Personality Is your brand bold and modern? Soft and romantic? Playful and quirky? Your branding should align with how you want your audience to feel and connect with you. And if you need an extra bit of help, hi, I created a quiz just for that! 02. Know Your Audience Think about your target customer. What aesthetics appeal to them? Choose a branding kit with colors and fonts that would resonate with them, not just things you’re drawn to! 03. Consider Versatility Does the branding kit come with enough assets to make it work for you across all platforms? (Spoiler: Ours do) From social media to packaging, your branding should translate seamlessly. 04. Think Long-Term Envision where you want your business to be in a year. What about in 3 years? Now think 5 years from now. Pick a kit that feels aligned with your business goals and will carry you through the different seasons of business. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526357886-7JSWQYDNZ83IX787C5VP/Screenshot+2025-01-31+at+9.42.43%E2%80%AFAM.png Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526322603-9K153QRZATJJPV4K1HL2/download-5.jpg Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526359067-3MQK4L0PKJC7ATKHHS7Q/HOLLAND%2BHEART%2BLOGOS.png Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526263349-3OE53JRBEXK2QJ2AFG2Y/download-2.jpg Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526323503-6X08HKJ5HSX2ULESFV6S/download-7.jpg Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526322717-U7KTH80PIG8QLKJMMBJ2/download-6.jpg Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526385320-50J14EYJDQDAZUELW7QH/WanderWell_AL-Logo-1.png Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526359274-2FM8H069MQA74V9QGAAD/Screenshot+2025-01-31+at+9.42.35%E2%80%AFAM.png Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526357924-IY4TETZ84DB2HGHBKEQM/Screenshot+2025-01-31+at+9.42.50%E2%80%AFAM.png Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526321815-UGRNSE65JGQW56EOEOPM/download-4.jpg Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526385338-3BMSMUHCBUPZZTYSYPK5/WanderWell_AL-Logo-2.png Blog - wtf is a branding kit!? (and why you might need one) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1748526323628-FHABRI2TXF4G10D82YJG/download-8.jpg Blog - wtf is a branding kit!? (and why you might need one) https://www.brightenmade.com/blog/number-one-mistake-on-shopify-sites monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/69d7aff8-ceeb-45f0-8169-6a2b1258c64f/Shopify-Client-Mistakes_header.jpg Blog - The #1 Mistake I See on Shopify Sites 1/22/25 web design the #1 mistake i see on shopify sites it’s giving rookie vibes. https://www.brightenmade.com/blog/2024-year-in-review monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0cdbbce8-5d4c-4f3e-b979-c1191ea6ca2c/IMG_9392.jpg Blog - 2024 year in review 1/2/25 business, Personal 2024 year in review still processing that it’s not october anymore. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168531-ZAAUDMD1GWI92IQQPP15/2024brands.gif Blog - 2024 year in review - The High Points Fully stepping into my role as a mama. Taking my almost 1-year-old all over Italy — bringing grandparents is recommended. Using my body to nurture my child for an entire year. How cool is that!? Joe and I learning to incorporate Navy into all the thins we loved pre-kids. Learning to slow down in the best way — I read, cooked, and played more than ever before. Starting to plan our next house — eeeeek. Worked on incredibly fulfilling creative projects that left me more confident than ever in this new era of Brighten Made https://www.brightenmade.com/blog/why-we-hired-an-seo-specialist monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ddceb832-3781-4d56-9a89-22458670b1bb/IMG_4304.jpg Blog - Why We Chose to Work with an SEO Team 12/30/24 business why we chose to work with an seo specialist seo isn’t really my jam so hiring the right team to handle it!? a no-brainer. https://www.brightenmade.com/blog/2025-trend-report-graphic-design monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168553-1IHS1L0DS5DDMPNX4OBH/cover.png Blog - 2025 graphic design trend report 12/20/24 design 2025 graphic design trend report it’s going to be a good one, folks! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168557-C0W6FXAZFB8PKEIG24LO/2025-trends3.png Blog - 2025 graphic design trend report - primary pop Image credits: Heyday CanningCo.,Free People, Lisa Says Gah!, Pop Up Grocer https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168560-FT54FPVGEWRMHJHR6ZNI/2025-trends5.png Blog - 2025 graphic design trend report - everything to the maximalism Image credits: Pink Tiger, Swan Dive, Piecework, Anthropologie, Dunsen Dunsen https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168564-NTFKR1SMQG55SBFASF5G/2025-trends7.png Blog - 2025 graphic design trend report - the new neutrals Image credits: Hotel Julie, Chris Loves Julia https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168567-FXIZ941XFVMK0ZU7UXM9/2025-trends9.png Blog - 2025 graphic design trend report - frill & folklore Image credits: Anthropologie, Free People, Papier https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168571-BX0GJJJKNR5O00X0YA2C/2025-trends11.png Blog - 2025 graphic design trend report - typographic playground Image credits: Ghia, Quite Nice, Olea Pia, Molly Baz, Tarta Gelatina https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168574-KXAXH5F8CWVKL8IIS9UD/2025-trends13.png Blog - 2025 graphic design trend report - hi, ai Image Credits: Anthro Art by Joann, Gucci https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168578-9C0ZM8N0CVPXRRHJRGX9/2025-trends15.png Blog - 2025 graphic design trend report - modern day storytelling Image credits: Magic Spoon, Liquid Death, Vacation, Recess https://www.brightenmade.com/blog/2024-gift-guide-small-businesses-we-love monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168591-IQVPCXPNASZH40V2MFZZ/giftguide-blog.png Blog - The Ultimate Gift Guide for Every Girly on Your List 11/21/24 Personal the ultimate gift guide for every girly on your list from some of our favorite businesses that we designed for! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168595-H3L3DBG3TIUJ4VFT4ZZM/giftguide_converted2.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168600-N7EINXO9O725QWLYAR4O/giftguide_converted4.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168604-XZK4AIE14YFZH9SOGW8X/giftguide_converted8.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168608-KHA4YHZU66IG1RTU3ZPV/giftguide_converted5.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168612-1IYUDLIU0D0VAYJCI11G/giftguide_converted7.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168616-4QZ6FAR9ZKMZX8IYWM3X/giftguide_converted6.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168619-JP500P1ZJ1WNCH679ZXI/giftguide_converted9.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168623-9QNO9HILX99H5KWBTM8E/giftguide_converted3.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168627-DD9M5ZDEZ1C1364JZC6J/giftguide_converted10.png Blog - The Ultimate Gift Guide for Every Girly on Your List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/jenna-overbaugh-branding-web-design-case-study monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d254d623-781d-4f2c-a8d4-1cf474513b5c/1-Jennaheader.jpg Blog - A Case Study: Jenna Overbaugh 11/15/24 recent work a case study: jenna overbaugh a brand and website design that’s boldly unapologetic yet fun and supportive — sign us up. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168646-YV5E7TDRCXM2E531RF95/JennaO13.gif Blog - A Case Study: Jenna Overbaugh Jenna Overbaugh was born to work with people suffering from OCD and anxiety. From an early age, she became fascinated by overcoming her own anxiety, and in 2008 she officially became obsessed with learning about exposure and response prevention treatment for OCD and anxiety. After grad school, she landed her dream job at a world-renowned OCD and anxiety treatment facility. Fast forward nearly 10 years, she quit her clinician job and helps people full-time through the content she shares online and through her course. Like lots of businesses starting out, Jenna took to Etsy to find branding elements and fonts she liked. Over the years, she played around with various elements and would listen to suggestions from people here and there. This resulted in a hodgepodge of assets across her marketing channels and a lack of cohesion for her website. Plus, nothing felt intentional or true to her and her audience. She knew it was time for a change. Through branding, messaging, a Showit website design, site copy editing, two additional logo designs (one for her podcast and one for her course), and a lot of other marketing materials, we created a truly cohesive branding experience that set Jenna up for long-term success to continue growing her business and helping thousands of people across the world. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168650-ACTNAMGJ32EB9BMEA1DS/JennaO.jpg Blog - A Case Study: Jenna Overbaugh - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168751-XGWWJJ1Y4N4XBW9UVG7Y/JennaO_AdditionalLogos1.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168672-SRYJRBYAWX2KYBEAXKW2/JennaOverbaugh_LaunchGraphics12.jpg Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168728-NMIFKQ8Y9UVYFMVM2T0R/JennaO12.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168773-31CABJOECBIZ9C1CI8YB/AllTheHardThings-Mobile-Mock.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168699-IIN5OEA1EC2KMOJINBXY/JennaO51.gif Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168679-YVY0ND811AAX0Q9LZLAU/JennaOverbaugh_LaunchGraphics11.jpg Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168743-PPGWP59WIQ8DTIYVFULD/JennaO_AdditionalLogos3.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168765-6YOBQ1FZWLWYD7JQ1IJP/img_3459.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168706-JE0U19XUZ2QWEK5RZ1PN/JennaO49.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168736-EG0VQTQT2S0NC5E5STAS/JennaO9.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168758-J02G6QA9A9X7IQA39QG9/IMG_3464_20c473b2-7078-4346-8522-01ca501407bd.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168685-PAHTUN7BKIVFOW439INA/JennaOverbaugh_LaunchGraphics9.jpg Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168714-R5V30DLILO7U0OSOM1IA/JennaO47.gif Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168720-M52UB8PKMP0I5DF3QXOB/JennaO44.png Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168665-4Z8RZ1YMDDUAVFURLF3L/JennaOverbaugh_LaunchGraphics22.jpg Blog - A Case Study: Jenna Overbaugh https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168692-NV5TBYCUQZES4S3T02VV/JennaOverbaugh_Asset3.png Blog - A Case Study: Jenna Overbaugh https://www.brightenmade.com/blog/how-to-stay-on-brand-during-the-holidays monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/4ac798d1-82d4-4dcc-b172-bec36d18670e/holiday-illustrations_header1.jpg Blog - 3 Tips to Stay On-Brand During the Holidays 11/5/24 branding how to stay on-brand during the holidays whilllllllle still embracing the holiday spirit. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168796-GX6DSOE807VEMQ8WR7YV/seasonalexamples4.png Blog - 3 Tips to Stay On-Brand During the Holidays - Tip 01. Color is Key Stick to your brand’s color palette and strategically highlight hues that complement the season! It doesn’t have to be red and green to be festive. For example, if you have a green in your palette lean into that for a wintery feel. If your colors are warm neutrals, opt for creams and golds for your holiday packaging. Avoid introducing a bright red that clashes with your muted pinks and neutrals — instead, find colors that align with the season while keeping your brand’s aesthetic intact. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168800-A2QPYCCD2M24CWQQXGM3/seasonalexamples6.png Blog - 3 Tips to Stay On-Brand During the Holidays - Tip 02. Stay True to Your Style If illustrations are part of your brand’s identity, you can celebrate the season without compromising your brand’s vibe. If your brand style leans toward hand-drawn illustrations, maintain the same line quality and level of detail to ensure your seasonal additions feel cohesive and familiar to your audience. We don’t want to introduce something that feels like a 180. If your brand is full of soft, pencil-style illustrations, it would feel off-brand to suddenly introduce bright red clip art, you feel me? Andddd don’t already forget tip #1! Make sure to adjust the colors within your illustrations to match your brand’s palette. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168804-STSJ63URQYKHZQ9MW7PL/seasonalexamples8.png Blog - 3 Tips to Stay On-Brand During the Holidays - Tip 03. Less is More You don’t have to put a 10-foot Christmas tree across your marketing to capture the holiday spirit. A subtle nod to the season is more effective! Using icons or illustrations sparingly (think a small snowflake border or hint of winter foliage) is the best way to evoke a festive vibe while staying true to your brand. Even better if you can take something that’s already part of your brand’s identity and bring it to the forefront of your visual marketing for the holiday season. https://www.brightenmade.com/blog/business-tools-i-use-as-an-entrepreneur monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0766f653-da4e-493a-8e65-629fbe7da220/biz-tools-header.jpg Blog - Business Tools I Use as an Entrepreneur 10/22/24 business business tools I use as an entrepreneur sharing the essential tools I use for my biz almost daily. https://www.brightenmade.com/blog/what-is-brand-messaging-and-how-to-create-it monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/5f0be768-6b48-4591-bba6-d0a4845ed1bc/a_header-brand-messaging-cover-page-example.jpg Blog - what the heck is brand messaging 10/15/24 branding what the heck is brand messaging and how do I create it for MY business spoiler: it’s actually a really big deal. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168830-3GJUKBMJV6UHSI78BQIV/brand-messaging-profile.png Blog - what the heck is brand messaging - What is brand messaging? At a high level, brand messaging is similar to branding in that it’s strategic and the BASE of all things that follow. With branding, you have set elements that you then use to create things like social posts, packaging designs, a website. With brand messaging, you have a set guide to help create any copy you’re writing for your brand — think newsletters, social posts, website copy, a thank you note, you name it! In short, brand messaging is how your business presents itself and engages with the world from a written standpoint. It’s taking key aspects like your goals, strategy, and target audience, and creating a guide to effectively connect with those dream clients! It can help you connect with your audience by addressing their pain points and focusing on the outcomes they want most in a way that feels authentic to who you are as an individual or brand. Your branding sets your brand apart visually. Your messaging is what sets your brand apart on a deeper level. It’s how you engage with your ideal clients, build meaningful connections, inspire loyalty, and drive growth. It’s kind of a big deal. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168833-B4GD3ZX369JJQLEFA0VT/brandmessaging-brandvoicepage.png Blog - what the heck is brand messaging - 4 phases to create your brand messaging TL;DR. It essentially comes down to four phases. Discover — Research, research, research. This includes what you think of your brand, what other people think of your brand, and a competitor analysis. Define —Based on your research, define your audience and the opportunities you have to reach them. Develop — Nail down a brand tone + voice rules for using your messaging. Make notes about your core values, vision, mission, unique selling points, value props, etc. This is the meat and potatoes phase. Deliver — Updated taglines, an updated bio, social bios, website copy framework, etc. You did the work, now it’s time to update all your goods and let the messaging speak for itself. All in all, alllllllllll of this will end up coming together to help you communicate your message, win over your dream audience, and make those sales! https://www.brightenmade.com/blog/how-to-stay-on-brand-on-social-media monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/85661f70-6de6-4a4b-8d6a-14774b75ef3a/onbrand_headerimage.jpg Blog - How to Stay On-Brand on Social Media &amp; Use Canva Templates 10/4/24 education how to stay on-brand on social media tbh, canva templates can be your bff or your worst nightmare. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168849-98M26TVKGBTH6191TLDZ/Blog_OnBrandOnSocial2.png Blog - How to Stay On-Brand on Social Media &amp; Use Canva Templates Mistake #1: Using a reel cover photo that has literally nothing to do with what the reel is about. Not to mention, I don’t really want to click on the reel if I don’t know what it’s about. The Solution: Using a reel cover photo with text that shares what the reel is about so people a) know and b) want to click and watch it! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168853-YF7RK1HUI7WCVBQ43LJ6/Blog_OnBrandOnSocial3.png Blog - How to Stay On-Brand on Social Media &amp; Use Canva Templates Mistake #2: Making a carousel post that is incredibly difficult to read. The Solution: Editable templates designed with type hierarchy so it makes digesting the information a breeze. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168857-QMP0DMNQUXUFLOB4VYWR/Blog_OnBrandOnSocial4.png Blog - How to Stay On-Brand on Social Media &amp; Use Canva Templates Mistake #3: Changing fonts and colors as often as you change your undies. The Solution: Buy a template and stick with it. Use your brand fonts and colors if you have them and be consistent. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168861-ZMSTZHILHBGSG496DK3S/Blog_OnBrandOnSocial5.png Blog - How to Stay On-Brand on Social Media &amp; Use Canva Templates Mistake #4: Not using Instagram stories to its max potential. Being so worried about the grid and missing out on a huge opportunity to connect and engage via stories. The Solution: Use our instagram story templates that encourage conversation and instagram’s interactive features. https://www.brightenmade.com/blog/farmhouse-branding-and-website-design-case-study monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0b6f8c85-a28d-437b-9c9f-ddb456dfe6ed/farmhouse_blogheader.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. 9/27/24 recent work a case study: farmhouse bath & body co. design a timeless + sophisticated brand that helps bridge the gap from in-person markets to online sales — say no more. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168875-7ISWLKQVUE5M8EK4FGVT/web_smaller.gif Blog - A Case Study: Farmhouse Bath &amp; Body Co. Armed with the name change and a distinct goal to make sure her brand stood out from competitors, LaVanda reached out to us! She felt her DIY branding wasn’t portraying the right vibe for Farmhouse and was struggling with her website design. She wanted a brand that felt clean, bright, and cozy to target her customers and give her confidence as she used various assets across multiple mediums. Through branding, messaging, a Shopify website design, full-site copywriting, custom product labels, and tonnnns of packaging, we created a cohesive branding experience to set LaVanda up for long-term success whether she was at an in-person market, making a sale online, or had someone shopping wholesale. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168959-RTEARE5W3SUZ7H20JOQJ/Brightenmade_Farm-House-Bath-Body-18.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168936-354FLKC7U8T6U76YYOCZ/farmhouse-reel15.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169004-P8UL55UKEJQX86ZFWQGE/Brightenmade_Farm-House_Print-02.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168944-NO2B9K97EREA3OS9DC5S/farmhouse-reel14.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168908-N0REZ0KBXP0U4I7POQCF/farmhouse-reel25.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168981-XNN2J85B35YXV22QPO51/Brightenmade_Farm-House-Bath-Body-4.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168915-Q5UMM2P6ETINGATM3PO2/farmhouse-reel23.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168996-YIQXRJLB2UJ8NSJ9A0C9/Brightenmade_Farm-House_Print-04.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168951-JF3COI0NEW27VJGKI2RU/Brightenmade_Farm-House-Bath-Body-20.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168929-CKOED2IQ6WY56BQNTP4U/farmhouse-reel17.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168974-S4JVBH8SZXANI6K4LE9G/Brightenmade_Farm-House-Bath-Body-12.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168894-RLTGLBB8KNV4XGO10MIB/farmhouse-reel28.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168901-7MHJVLAKAYGMQJGFUT1F/farmhouse-reel27.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168988-7CDOYHEMMFHVSP4KO99X/Brightenmade_Farm-House_Print-05.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168922-HEMH1BKYL3HXWEFL7T1B/farmhouse-reel21.png Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082168967-G7LRAI248LB5MM7U3MCM/Brightenmade_Farm-House-Bath-Body-17.jpg Blog - A Case Study: Farmhouse Bath &amp; Body Co. https://www.brightenmade.com/blog/new-brand-design-new-logo-design-roi-wc4bj monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ca1fbb17-44db-4f91-a4de-1f4609107e1a/ROIBlog_header.jpg Blog - Return on Investment: Will a Rebrand Pay for Itself? 9/13/24 branding return on investment: will a rebrand pay for itself? short answer: yes. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169029-XMAV9XDGRF11LX4YS31Z/SailorBreez.gif Blog - Return on Investment: Will a Rebrand Pay for Itself? - Sailor Breez Increased Her Pricing + Is Nearly Tripling Her Profits Sailor Hinegardner was a busy full-time student and college athlete when she started her photography business Sailor Breez. The bright, Iowa-based wedding and portrait photography and videography brand is focused on bringing out the best in people. Sailor has always believed in living to her fullest potential and loves that with a business there are always more goals and dreams to chase. In January 2022, she reached out to us for a rebrand. While her biggest pain point and struggle was time (after all, juggling a full-time photography biz + college + being a student-athlete is a LOT), she also wanted to have the confidence to charge more for her work. Through branding and additional collateral items, we created a modern, bright, and boho branding experience that gave Sailor the confidence she was looking for. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169033-QLIVWBZ0YW8OW90KUN7F/JacksonMade.gif Blog - Return on Investment: Will a Rebrand Pay for Itself? - Jackson Made Had a 3x Increase in Sales Originally The Coastal Wag, Jackson Made makes casual, everyday accessories for people and their pups, handcrafted in Southern California. Founder Caroline has always been a creative soul who loved doing hands-on crafts and projects. When she got her fur baby, Beau in 2021, she started an Instagram account for him (because duh) and quickly realized there was a huge market for dog bandanas. It all was such a natural fit and The Coastal Wag was born! When choosing her original name, Caroline felt like it reflected her casual, laid-back style, however, while her overall style was inspired by living in a coastal area her prints themselves weren’t summery or coastal looking which led to a bit of a disconnect from her brand name to the products she was offering. That plus the saturated dog bandana market led her to us in early 2022. We worked with Caroline to rename The Coastal Wag to Jackson Made (inspired by her dog Beau’s middle name Jackson) and from there we rebranded her business so that she could really stand out from the sea of competitors. Through branding and messaging, we created a casual, organic, and playful branding experience that inspired dog lovers to purchase her handmade accessories. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169038-V1WIGJZAKZP8JTCC45TG/Daydream.gif Blog - Return on Investment: Will a Rebrand Pay for Itself? - Daydream Abode Gained 20k Followers on Instagram Brooklyn Vitiritto started her Instagram account in 2019 as a way to share her journey with Young Living essential oils and ditching toxins. Her account grew naturally as she became passionate about the changes she was seeing in her health and life. She just couldn’t stop sharing about essential oils. Her business and account were purely oils focused but as she grew one thing led to another, and she began to sell tees, stickers, and other things related to essential oils as the Oily Moon Shop. All while sharing products she loved, affiliate links, and educational posts. With the dream to expand her online shop to include more home and lifestyle items, she went to her first wholesale market in March 2022. The rest was history. Brooklyn found that she loved curating items for the shop while empowering others to dream big, live intentionally, and incorporate wellness and home goods that make them happy into their spaces. With this shift in the business, Brooklyn discovered her original branding, website, and even business name were no longer serving her or the direction she wanted to grow. And that’s where we came in! Through brand naming, branding, messaging, and even a sub-brand, we created a playful, whimsical, and inviting branding experience for Brooklyn and her growing Daydream Abode audience. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169041-CYA1CP9CADD0NXK6D1AY/TherapyGroup.gif Blog - Return on Investment: Will a Rebrand Pay for Itself? - The Therapy Group’s Best Investment for Growth Jennifer and Emmalee founded The West Chester Therapy Group after having their own negative experiences with therapists who felt too clinical and difficult to connect with. They found a need in the therapy space for therapists who were easier to connect with on a human level and who could break through the standard therapeutic wall that seems to exist in therapy. The duo started their practice in 2014 and things took off from there. In 2020, when the women reached out to Brighten Made, they’d grown their team of two into a team of 15 clinicians. Four years later, they have a team of 49 clinicians working in office and virtually in numerous states. In October 2020, Jen and Em decided to rebrand from The West Chester Therapy Group to simply The Therapy Group as a way to expand their clientele and business. Through branding, a custom Squarespace site, site copywriting, and an Instagram template, we created a calming, earthy, and grounded branding experience that made potential patients of The Therapy Group feel comfortable and connected to work through their healing. Since their initial project launched, Jen and Em have come back to us for additional website updates including a Meet Our Therapists page that houses information and bios for all of their clinicians. Here’s what Jen had to say about their investment in a rebrand, “We speak daily about how working with you was the best investment we've made for our business! It was an investment so helpful that we've actually grown quite a bit in the last few years.” https://www.brightenmade.com/blog/how-to-optimize-your-website-content monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/f4b5c4c6-2864-4204-a315-0df38a9badf7/websitecontent-header.jpg Blog - How to Optimize Your Website Content 6/12/24 web design how to optimize your website content you have seconds to capture someone’s attention — make it count. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169061-ZLA1UTLP5GBII232SHUB/DRCassidyHome.gif Blog - How to Optimize Your Website Content Your Logo Design — It’s step numero uno. I might sound like a broken record at this point but your website is only going to be as good as your branding. Your logo needs to be well-designed for ALL purposes and your website is just another place and reminder that you need a logo that is representative of your brand and crafted with your target audience in mind. Your logo is going to help draw your ideal customer or client in by giving them a visual representation of your website and therefore your brand too. Your Navigation — Your navigation is your audience’s guide to your site. It helps map out what’s what and helps them determine where they need to go. With that being said, it’s best to keep your navigation titles simple and effective, think about contact, shop, portfolio, blog, etc. While you should keep these easy to understand, there’s also a beautiful opportunity here to infuse some of your brand personality. As an example maybe your brand is more upscale so inquire feels more on-brand than contact. Instead of ‘about’ maybe you want to use ‘our story’ to feel more personalized. You have a chance here to further your brand voice so don’t waste it! Your Tagline — We lovvvvve a good tagline. We even offer brand messaging to help you come up with one but when it comes to your above the fold content you want to make sure you’re not just using a tagline that aligns with your brand voice and vibe but that you’re offering valuable information too. When it comes to SEO it’s great to include a keyword here (in a way that feels natural!) and a one-sentence description or value prop. What is it that you offer or do better than anyone else? When a visitor first lands on your site, they should immediately understand who you are and what you offer. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169064-LK1SYVMU41M9JSE9M7UA/DrCassidy_About-ipadmock.png Blog - How to Optimize Your Website Content - Here are a few content ideas for your about page: Brand Information — What does your business do, offer, or care about? Your Story — Every brand has a unique story. Share who you are as an individual (passions, struggles, triumphs) and your background. Why did you get started in the first place and what do you love beyond your business? Your goal is to create an emotional connection to your audience. Your Team — If you have a team helping you, share about them! This can be a great opportunity to infuse more of your brand personality into your website by highlighting more light-hearted, fun bios or keeping things more formal by sticking to the credentials, expertise, and dedication of your team members. Core Values — If you’re a service-based business your core values are likely something you want to see reflected in your target client. Sharing the values that guide your company and work can resonate with your ideal client or customer and help create a more meaningful connection and therefore more trust. https://www.brightenmade.com/blog/tips-for-providing-design-feedback monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e7876fc2-a56d-4213-92bf-6ab1912b4a0a/joyasol-cards-design_feedback_blog.jpg Blog - 8 Tips to Follow When Providing Feedback to a Designer 6/5/24 branding mastering the art of design feedback hot take: you could probably be providing better feedback https://www.brightenmade.com/blog/my-design-style-evolution monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/3289e9ea-b638-4efd-aa72-8636884743ab/BriLivingRoom_StyleEvolving.jpg Blog - The Evolution of My Design Style 5/30/24 personal my design style evolution what do your “eras” of design look like!? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/a4d79165-586d-4cd7-badd-c2eb9d5e108a/BrightenMadeBrandingSession-011725-125.jpg Blog - The Evolution of My Design Style - Not sure what the heck your style is!? I came up with a quiz to help you discover just that. take the quiz https://www.brightenmade.com/blog/misty-myler-wellness-brand-web-design-case-study monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/db914764-7d4c-485d-bd29-d5a3ca39625b/brandandwebcasestudy_mistymyler.jpg Blog - A Case Study: Misty Myler 5/15/24 recent work a case study: misty myler a brand and website design that makes it easy as heck to show up on social media and build an online presence, you’ve got it. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/9cc8de14-aa95-431a-bff9-c656328809e1/Misty-Social8.jpg Blog - A Case Study: Misty Myler Misty Myler started her brand on a mission to give women the information we should’ve had all along so we could be living more fulfilled lives. Um, yes, please!! The hormone coach and pilates instructor grew her following on Instagram FAST as she started sharing info on how women could sync their diet, exercise, and self-care with their menstrual cycles. She used her platform to debunk everything we as women have been taught and to call out the fact that nearly all the information we’ve been given (think diet and exercise) is based on research done on men. Misty knew she wanted to invest in branding and website design from the start so she could further her business growth with a stronger online presence and take the guesswork out of creating instantly recognizable content. She found Brighten Made on Instagram and the rest was history! Through branding, messaging, a custom Squarespace site, and site copywriting, we created an organic, wow-inducing branding experience that set Misty up for success as she geared up to launch her first course and grow her business even further. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169129-4EU6252HGD1QOPCA65BT/Misty-Social18.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169195-G0N326SWG02N3DQUQP8A/Misty-Social2.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169149-Z99NC6FPRZ4YIN3K1YLC/Misty-Social13.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169222-E7CYYEEL91QSV9L7EBRN/Misty-Social4.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169245-1LDTWVXF0XKW3OHEXB45/misty-feed5.png Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169215-751T54VL38QJ2GOPOMJR/Misty-Social5.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169171-I2HW34BMSM54Z0ZKMQB5/Misty-Social10.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169164-UJ5AF812LYP14V59IQQU/Misty-Social11.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169230-KNUAILAUB1DGUHL5Y23Q/Misty-Social3.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169116-5T9DCGC9NN3NIDJH3RQR/mistylaunch56.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169142-CO9OUQL352FO7Z6SGOOL/Misty-Social16.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169207-AH096PET5S4V5C1J4GYO/Misty-Social.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169188-JDB19I7ZR89YHJCOT3KE/Misty-Social6.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169238-2FF5TAZ1617JT7NC0S3H/misty-feed14.png Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169179-I0417XYI2H6QEYULE8VR/Misty-Social7.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169136-7GX2TM4ZW6FSTMEK17MX/Misty-Social17.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169157-E620TS2YUC3KHUV70DVS/Misty-Social12.jpg Blog - A Case Study: Misty Myler https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169122-7QVBUJC8A82PGNXRHFC6/mistylaunch39.jpg Blog - A Case Study: Misty Myler https://www.brightenmade.com/blog/how-to-launch-your-new-brand-or-rebrand monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/9fbb57dd-7db5-4cab-b842-50f48972dea3/launching-your-brand_header.jpg Blog - 5 Tips to Successfully Launch Your New Brand 5/1/24 branding 5 tips to successfully launch your new brand tl;dr if your brand doesn’t have that wow factor, your brand launch won’t either. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/eaed8052-1fe2-41da-af1b-ab2e7b9b9d69/Brightenmade_Scent-Sprout-05.jpg Blog - 5 Tips to Successfully Launch Your New Brand Tip 01. Take your time I know this is going to be SO hard and trust me when I say I GET IT. When you go through the branding process or a rebrand it’s so dang exciting, and it should be, but there can be a benefit to taking your time when it comes to your launch. First and foremost, giving yourself plenty of time ensures you have all your necessary items ready to switch over (see point two). It also allows you to create a sense of hype for your brand or launch. If you’re starting a brand from scratch, you’ll likely want to share some of your branding assets on social media before you officially launch to create some hype around the new brand. The main point of this tip is to make sure you give yourself enough time to get everything ready so you’re launching with a clear plan AND have all of your assets ready to go. Basically, don’t rush and half a** your launch, ya know!? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169277-F1018TB5JT3F6F5ITXMF/Brightenmade_Scent-Sprout-08.jpg Blog - 5 Tips to Successfully Launch Your New Brand Tip 04. Know your audience First things first, if you’re rebranding or launching a new brand from scratch knowing your audience is step numero uno. When we craft a brand we’re doing it from a STRATEGIC perspective with your audience top-of-mind. With that being said, take that same knowledge and let it guide your launch plan. All of that effort and content to hype up your launch is going to go to waste if it’s not getting in front of the eyes of your target audience. When you know your audience, it’s SO much easier to figure out when and how you should market your biz to them. I KNOW no one likes to think about the competition and I 100% get that but sometimes there’s a benefit to researching what your competitors are doing. What is their audience like? Who are they targeting and how are they promoting their business? Are there influencers in the space you could utilize for your launch? The answers to these questions might be invaluable as you start crafting your launch plan. Tip 05. Launch with a plan When it’s time to launch your new brand or rebrand, you’re trying to make an unforgettable impact so launch with a bang (and a solid plan)! Remember to be strategic, know your audience, generate hype, and consider launching with something a little extra. Consider hosting a live event, creating a webinar, guest interviewing on a podcast, or creating a fun and engaging video for your debut. Other engaging ideas to add ONE more element to your launch are — doing a contest or giveaway, posing a challenge on social media, or creating a quiz. While none of these extras are necessary for your brand launch itself, they’re fun ideas to take things to the next level AND are something to keep in mind if you launch a new service, product, course, etc. in the future. https://www.brightenmade.com/blog/how-i-knew-to-hire-a-team monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ef18de34-303e-4943-b374-1dd17180bb63/113042220722-28+mm-cropped.jpg Blog - How I Knew I Was Ready to Hire a Team 4/10/24 business how I knew I was ready to hire a team it’s not for everyone but it can be the biggest blessing https://www.brightenmade.com/blog/how-to-generate-leads-with-freebies monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/cfcf1a87-2722-4cfc-85d4-1182db719287/lead-generating-ideas-freebies.jpg Blog - My Favorite Way to Generate Leads Online 4/3/24 Education my favorite way to generate leads online who doesn’t love free stuff!? https://www.brightenmade.com/blog/ecommerce-product-photography-tips monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/c68ec82a-28a8-4706-b3d3-091b55653203/productphotographystyling-header.jpg Blog - Product Photography Styling Tips + WHY It Matters 3/27/24 web design product photography styling tips + why it matters psa: your phone’s camera isn’t cutting it. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/21dd81c9-d015-4238-a5b1-87415f8b9c1e/Brightenmade_Enlighten-Ocassion_08.jpg Blog - Product Photography Styling Tips + WHY It Matters - Types of Product Photography Okay, okay, we’re starting with the basics here. There are two types of product photography and, spoiler alert, you definitely need a mix of both! There are lifestyle photos and product-focused imagery which is typically shot on a plain colored background. When designing your website, we want a mix of both lifestyle and product photos. Lifestyle photography is going to help tell a story around the product while highlighting your product's features, benefits, and potential uses. It shows your products in a natural setting and how they can be integrated into real-life settings. An example of this could be a coffee brand showing a woman drinking coffee on her couch. In this scenario, you’re getting a glimpse at a product in action in real life so the customer can easily visualize themselves in that scenario. Showcasing how your products fit within your audience’s lifestyle is key to not only communicating the problem you solve and why they should buy them but it creates visual contrast among the simple product photography too. Lifestyle photos are also going to be KEY to some great social media and email marketing along with helping your customers visualize the product IRL and how it fits into their lifestyle. Whereas product photos are going to simply show the customer what the product looks like. We recommend using simple or plain-colored backgrounds for product photography so that the photo is free from distractions and your audience can get a clear picture of what they’re buying. They’re also suuuuper important for keeping your product pages looking clean and are great to have on hand to feature in gift guides or other editorial content! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169319-M2YN2D0VA5K5KXS7KBBC/Brightenmade_Enlighten-Ocassion_06.jpg Blog - Product Photography Styling Tips + WHY It Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/391a78ac-74bb-4b31-a90d-419d2e15de78/Brightenmade_Enlighten-Ocassion_26.jpg Blog - Product Photography Styling Tips + WHY It Matters - Consider Variety For individual product shots, consider highlighting a range of more detailed shots or close-ups as well as showing the product at different angles. For product collections, group photography can show a greater variety of the products you’re selling and how they look together as a whole. For Enlighten the Occasion, we laid out a few ideas for the client to create a variety of shots within her image direction. We recommended showcasing her packaging against clean, solid-colored backgrounds, including a few iterations of someone lighting a match, getting creative lining up the matches in unique, colorful ways, and showcasing matches on display on someone’s coffee table or in a celebratory setting such as a birthday party. With a large variety of photos to choose from and again, that oh-so-important mix of lifestyle and product-only shots, we’re able to use our expertise as designers to pull the images into an impactful and engaging site design that tells customers what the heck they’re buying and really picture those products fitting into their daily lives. Avoid Mobile Photos I know in this day and age it’s easy to feel confident in our photo abilities with the latest iPhone in hand, however, your audience is smart and can tell when a photo was shot by a professional and when it wasn’t. If you want your audience to invest with you, you have to invest in yourself and that starts with how your products are shown visually so one of my biggest tips is to avoid mobile photos altogether. I totally get it if you need to take a DIY approach but if that’s the case consider investing in a camera and even a course in product photography if you’re able to at the least! https://www.brightenmade.com/blog/polished-prints-brand-case-study monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ef23289b-4e94-424e-8be5-060dbacd5d45/polished-prints-brand-case-study_header.jpg Blog - A Case Study: Polished Prints 3/20/24 recent work a case study: polished prints create an elevated yet feel-good branding experience that’s versatile as heck — we’re on it. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e40e3ce1-5b27-439f-bcd0-bbf318ab68b8/6P0A7521.jpg Blog - A Case Study: Polished Prints Polished Prints started in 2018 when founder Leah struggled to find simple, cute graphic wears for her daughter that she resonated with. So she did what any creative mom would do, she started designing her own prints and began printing them herself. The brand organically grew after she started sharing it online and within three years Polished Prints had outgrown both the guest room Leah started in and her home garage. Cut to today and Polished Prints has a 2,000-square-foot warehouse where they fulfill orders for customers all over the world, a brick-and-mortar store in St. Louis, and a partnership with Nordstrom. Okay, so where did we come in!? Leah reached out to us in 2021 to elevate Polished Prints while still maintaining the feel-good vibe she’d curated. She’d outgrown her DIY brand and was ready to create a timeless brand that still felt relatable and fun as she was scaling her business to be in larger retailers such as Nordstrom. She wanted the brand to feel relatable, inspiring, and purposeful and needed it to be timeless so it could serve her well long-term. Through branding and packaging, we created a clean and modern branding experience that evoked a sense of good vibes and connectedness for the Polished Print customers all while having the strength to stand alongside the many graphic tees the brand was known for selling. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169466-ZKU7NEV9IFCJK5BULU4I/4E03EAB0-9E8C-4E95-BA86-42A7618A04C0+3.JPG Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169444-3BSP18WGBM5YP2EG08BE/pp-vertical3.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169451-9T8OER1OA76XPXXMVKHT/pp-vertical2.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169398-HUJAHM96PDSSJ1H1XZ3X/pp-vertical14.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169383-Z654DCITUNOEPTPL5E51/278932825_534177124840012_3454634531771441131_n.jpg Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169422-YLWS0N6QGQJ5GUEZ6LTV/pp-vertical11.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169391-TM01PP2ULNWC52QAGUWC/pp-vertical13.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169458-LP7SOWKYPZUCJO99JCHL/IMG_9223%2B2.jpg Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169436-B60IU28XGMU8WNP3FD50/pp-vertical5.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169429-UWLUZGOZI0SW442WQPTU/pp-vertical9.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169366-WW73SPJ29RMSKT80GRWX/Screen+Shot+2024-03-18+at+1.30.02+PM.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169406-YY0Z8FJ7TRWGYJ3XZRYQ/pp-vertical15.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169415-MUGB9BL6IWVS5BS2US7K/pp-vertical16.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169359-5I9WENNIMD2ANZAHOFIU/polished-vertical7.png Blog - A Case Study: Polished Prints https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169375-Q0ZY7IFJ738F67UE041D/Screen+Shot+2023-01-19+at+1.01.48+PM.png Blog - A Case Study: Polished Prints https://www.brightenmade.com/blog/balancing-life-as-a-mom-and-business-owner monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ecfdeb3f-1d90-464f-806d-d17113151ce1/balancing-motherhood-business Blog - Balancing Life as a Mom and Business Owner 3/6/24 Personal balancing life as a mom and biz owner I thought balancing life while running a business as a passionate, ambitious enneagram 3 was hard. thennnnnn I became a mom. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169489-GAZ2IECQ7FUKGM8GN221/IMG_3966.JPG Blog - Balancing Life as a Mom and Business Owner - 1 | time is precious They say time moves fast when you have a baby, and boy does it. I don’t want to look back on this time in my life regretting how much time I spent glued to my laptop. I don’t want to be so busy chasing the next goal that I’m not even awake to life happening in front of me. I’ve learned that I have to be super strategic about my time, which means a lot of boundaries are now set in place. While I love working in the evenings, I’ve found that I love being with my baby SO much more. If I ever get my laptop out, it’s after she’s in bed. I have my notifications set to ‘do not disturb’ during most of my work day and during our time together at night. I have an app that limits my social media usage and quite literally kicks me out of Instagram if I’ve spent too much time on it. I continue to unfollow accounts that I no longer feel the need to keep up with. Absolutely NOTHING against them but if I only have 30 minutes set aside to connect with my community, I don’t want to suddenly fall down a rabbit hole of consuming other people’s content that I don’t NEED to see. I’ve realized that I can’t make more time, I can only be more thoughtful with how I’m spending it. https://www.brightenmade.com/blog/shopify-tips-for-designers monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/655be495-492b-4996-8d90-a0502586c19c/shopify-tips_header.jpg Blog - 3 Tips to Maximize Your Shopify Website Design 2/21/24 Education three tips to maximize your shopify website design calling all designers, if you’re not doing these three things when designing a Shopify site for your clients, you should be. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169503-P8PT5T474DN23T7US3OQ/03.png Blog - 3 Tips to Maximize Your Shopify Website Design - 1 | Custom Slideshow Banners Create custom slideshow banners! The horizontal full-bleed photos rarely work unless you have product photos that fit within the wide ratio, especially when thinking about how responsive it is on mobile, too. Instead, I love making things look a bit more dynamic by creating editable banner graphics in Canva that my clients can easily update. We’re able to get a custom look by including patterns and artistic elements that are from their branding without the headache of updating it every time. This is great for seasonal promotions, too, and we can even create two different sizes of banners — one for desktop and one for mobile so that the user experience is 10/10 no matter where they’re browsing. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169507-TWVGFYP1Y2E0SVFD2KTE/sustainablefashiondesigners_fastfashionandsustainability_h_mconscious_hermessustainability_reformationsustainability_sustainablestyle_ethicalsummerdresses_sustainablysourcedclothing_c_a6ce9fe8-e6c4-4dff-9fcc-21f466b706a1_1296x.png Blog - 3 Tips to Maximize Your Shopify Website Design - 2 | Add Custom Fonts A little bit of CSS can go a loooong way. Replacing all the standard fonts that come with a Shopify theme will make the site feel super custom. Check out our blog post here on how to upload your custom fonts! Personally, I like to take it a few steps further by targeting specific sections and adjusting the type styling to fit the space. If you’re new to CSS and the web design world, I highly recommend the courses Square Stylist + Standout Shopify. W3schools is also a great resource (along with our friend Google!). My web design and coding knowledge was slim to none when I first began my business and now I feel confident I can tackle almost any CSS challenge. So let this be inspiration that it’s never too late to learn! 3 | Image Direction Images are EVERYTHING. Encourage your clients to do a brand photo shoot that aligns with their new colors and overall branding vibe. Within our branding process, we guide clients on the overall look and feel their website images should have to keep things cohesive. This empowers clients to keep things looking on-brand even as they update their imagery with new products. We love GNGR Bees website as an example of this! With each product launch, they’re consistent with their product photography and site imagery. They continually use images that are consistent with the brand vibe by leaning into bright photography with a natural feel and earth tones. https://www.brightenmade.com/blog/what-to-know-before-hiring-a-packaging-designer monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/5641a698-8752-4ab9-8173-7dee96242bca/packaging-designer_header.jpg Blog - 3 Things to Know Before Hiring a Designer for Packaging 2/7/24 Design three things to know before hiring a designer for packaging knowing these three things up front will benefit both you AND your designer — scout’s honor. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169520-CNW7M6NNRK2JCLN44INK/dieline.png Blog - 3 Things to Know Before Hiring a Designer for Packaging PS) This is an example of a dieline! https://www.brightenmade.com/blog/every-day-collective-co-jewelry-brand-case-study monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/848f756f-3436-4349-b8e1-bfb6aa3dae6e/header.jpg Blog - A Case Study: Every Day Collective Co 1/31/24 recent work a case study: every day collective co a brand and website design that stops people in their tracks — say no more. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169536-LHA7SSMVXEWPHVEM65GV/web.png Blog - A Case Study: Every Day Collective Co Every Day Collective Co. owner Brittany was simply looking for a creative outlet during the COVID lockdown when she found the art of making jewelry. She dove in and taught herself how to make and do everything that comes along with jewelry making. The hobby quickly stuck and she soon realized something was missing in the market. Brittany was always drawn to minimal, trendy pieces that could be worn every day, and while she regularly found trendy pieces that aligned with her style, the overall quality was seriously lacking. Everything she found didn’t have the kind of quality to be worn every day so she set out to bridge the gap and create handmade jewelry with quality materials. Just like many businesses starting, Brittany took a DIY approach to her branding. While her DIY branding gave her a starting point, it ended up all over the place. She knew her brand had SO much potential to be more cohesive, bright, and fun so she reached out to us! Through branding, messaging, a Shopify site, and site copywriting, we created a cohesive branding experience that set Brittany up for long-term success and would leave an instant memorable impression on her customers. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169610-5JKOBJ2H3O4AN2CH2YL3/edc-social9.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169624-VU52P9HEKALAKXD07PZY/edc-social4.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169631-P3E4EDH7CJCOU6M1PF1T/edc-social.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169591-G02TVTG0BXVTU211DP50/edc-social26.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169584-TNPN8Y3QJCZ56WIG0JTO/edc-social28.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169603-RBKX2QV2CPO5VK9GN25T/edc-social10.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169577-7STZY55ESXI9Y2JH0ZH9/edc-social31.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169560-ORN87C7KDUP8LO7J7SMC/website-v23.jpg Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169570-XN9FS4AW3324KGVMCZW0/edc-social37.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169617-YI750KUCCYHFKKQVVNRS/edc-social5.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169551-CPLQEBL6A2ZKUONELQUO/edc-social14.png Blog - A Case Study: Every Day Collective Co https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169597-SVUX9552ADWD0XC3FPZY/edc-social24.png Blog - A Case Study: Every Day Collective Co https://www.brightenmade.com/blog/maternity-leave-as-a-business-owner monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/16bb1218-9ce1-41c1-9081-df997a39b78e/IMG_7217.jpg Blog - My Maternity Leave Recap 1/17/24 personal my maternity leave recap from one mama to another, from one business owner to another — congratulations and you’ve got this! https://www.brightenmade.com/blog/2024-trend-report-graphic-design monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/5ed6ee0b-aca7-4cca-8efd-922458db2ecf/10.jpg Blog - 2024 graphic design trend report 1/10/24 design 2024 graphic design trend report four big trends on the rise in 2024 that we love + one that we lowkey hate. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169662-YB8R66VD5642FO08K5GV/2024Trends-horizontals.png Blog - 2024 graphic design trend report - cottage core Image credits: Maude & May, Anthropologie https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169665-0E6CZ9TPGDG68AP0QX5M/2024Trends-horizontals2.png Blog - 2024 graphic design trend report - millennium bubbles Image credits: Blomb Fragrance, Urban Outfitters https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169669-DBRFBW6AIPWYIE1CIPMM/2024Trends-horizontals3.png Blog - 2024 graphic design trend report - eclectic grandpa Image credits: Clare V., Nylo https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169673-XKLTC0I0UXHTY4I6N8TP/2024Trends-horizontals4.png Blog - 2024 graphic design trend report - organic minimalism Image credits: Seed https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169679-1MB1Q50591JXZKEHHA7U/2024Trends-horizontals5.png Blog - 2024 graphic design trend report - modern maximalism Image credits: Anthropologie, HeyHey https://www.brightenmade.com/blog/2023-year-in-review monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/3c1b3095-836f-4490-a97e-d7e04e97116d/Untitled-1.jpg Blog - 2023 year in review 1/2/24 business, Personal 2023 year in review this year has been a whirlwind to say the least, so let’s do a fun recap of everything that’s happened — shall we? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d395a2b8-5506-482b-8f6f-814e3891138c/IMG_1907.jpg Blog - 2023 year in review - the highlights Giving birth to my baby girl, Navy! She’s my everything and has completely changed the way I think about life and business. A successfully unplugged maternity lave that my team handled like total champs. They didn’t just keep the lights on, they kept the business running smoothly and effectively and I’m SO proud of them! 73 new projects booked! From big to small, old clients and new, we did WORK. (Might I add really creative, epic work too!) We launched our pre-made branding kits and illustration packs for those business owners wanting to get Brighten Made vibes but aren’t able to work with us directly. We also sold out of our first round of kits sooooo fast which felt like a huge win! Going to the Eras tour and singing + dancing my 7-month pregnant heart out. Overhauling our team processes and continuing to refine, evaluate, and repeat. I feel really good about where things are at and where they’re headed! Lastly, bringing my entire team to Des Moines so that we could all see each other face-to-face. Slack and Zoom is great and all but real life is where it’s at. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169697-E0JIMPLHHZBP376NRCOS/2023-yearinreview.gif Blog - 2023 year in review - the lows Personally struggling with a difficult pregnancy and begin sick for a full nine months! For the first time ever, I was forced to slow down and not do allllll the things which I think was actually a good thing but no doubt pregnancy was ROUGH for me. The with the mom guilt that came from going back to work and wanting to continue to build my business but wanting to spend all the time I can with my girl too. Not hitting my original projected goals for the year. Saying goodbye to Brighten Living, for now, as well as other aspects of my business so that I can focus on the things I really want to focus on. Having an identity crisis and suddenly despising pampas grass and disco balls out of nowhere. What happened to me!?!? This year has been both SO rewarding and fulfilling and so challenging at the same time! Full of so many highs and some lows and mixed emotions. 2023 was a true roller coaster, but I wouldn’t change any of it. As a team and as a business owner, we’re heading into 2024 feeling fresh and ready for wherever the year takes us. Cheers! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169756-PLQEVAR3FRUWS903UTAR/ASP_7942.jpg Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169763-50OVGNL8LE550CSXXNEV/AFDE2BD6-8CDE-4EE6-9AA1-60E53A1BBC28.JPG Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169748-1PEO5AE82POZF1H2UJ51/ASP_8210.jpg Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169741-R237FY60KPZ46LHHUNIV/Brighten-Made-Team-367.jpg Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169733-CS6I2VHN3IUNXG2ET4DL/IMG_0007.JPG Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169726-ZWXPW61A0TSERNIDTSOU/IMG_0886.jpg Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169718-DTPGXOOHSHESLF23LYW3/IMG_0931.JPG Blog - 2023 year in review https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169711-HAP4ZR7RMFCPT1MEFJZC/IMG_1059.jpg Blog - 2023 year in review https://www.brightenmade.com/blog/why-you-need-a-website-for-your-business monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ed4e31d9-4f0a-44ce-8dc0-0812d5f261aa/why-you-need-a-website_header-image.jpg Blog - Why EVERY Business Needs a Website 12/20/23 web Design why every business needs a website because it’s 2023. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0dfc4547-1f9e-42ac-8e42-5751b67ce37c/Bristol_Storyweb12.jpg Blog - Why EVERY Business Needs a Website Regardless of industry or company size, an online presence is going to greatly impact the success of your business because let’s face it, we’re living in a digital age. Potential clients and customers want to go to a website before they make a purchase or decide your services fit their needs, and the chances are that in this day and age if you don’t have a website you’re going to lose that potential business to a competitor that does. You might be thinking, but I have social media, I don’t need a website. Spoiler alert: you still need a website. Social media can be great and all but if you stick to social only you’re building your business on borrowed land. If Instagram were to shut down tomorrow, your business would go with it. Soooo whether you’re hesitant to get a site started because you don’t think you’re tech-savvy enough to maintain it or you’re concerned about the cost, I’m here to tell you a few things. First, it’s easier and more cost-effective than you think and second, the benefits of having a credible site up and running FAR outweigh any cons. Let’s dive in a bit further, shall we? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169792-QAIZFFS6GOFHJMNH7GRT/summitandsagewebsite.gif Blog - Why EVERY Business Needs a Website - Why We Recommend Squarespace to Service-Based Business Owners It’s easy to use. Squarespace is a super user-friendly platform that allows you to easily update your own text and images long-term so you can take true ownership of your site once we hand it off after the design is done. It’s affordable. You can get a super custom, branded look without paying a developer to code it all from scratch. Plus, the plans themselves are fairly affordable in comparison to other platforms. After checking it out via their free trial, you can choose between four pricing tiers to select the option that best suits your business needs. It’s an all-in-one solution. Squarespace offers hosting, domains, an analytics dashboard, SEO tools, marketing tools, a scheduling platform, email marketing, etc. literally anything and everything you could need as a business owner. 24/7 customer support. Squarespace support is available 24/7 via emails or live chat. Plus, they have SO many articles available to you in their help center which walk you through things like transferring a domain, setting up payment processing, literally all the things. Built-in SEO features. As previously mentioned, Squarespace is an all-in-one solution, but just to touch on that a bit more, the platform offers solid SEO features that don’t require any coding. Built-in features such as auto-generated site cleanup, automatic redirects, and SSL security make your site SEO-friendly from the start. On top of that, they have an SEO tab for each page and blog post so you can easily customize your page titles and meta descriptions for the best SEO results. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169796-Z5WGPB4LZGU9SSXIWRTF/helloheadbandhomepage.jpg Blog - Why EVERY Business Needs a Website - Why We Recommend Shopify to E-Commerce Business Owners It’s easy to use. Similar to Squarespace, Shopify is an intuitive, user-friendly platform that allows you to maintain your website in the long run by being able to swap out images and text on your own. It’s an all-in-one solution. Shopify has a back-end dashboard that provides business owners with ALL the info and tools they could ever need such as the ability to access detailed sales reports, manage customers, review orders, etc. all without any coding. It’s secure. When people are buying something on the internet it’s a no-brainer that security is of the utmost importance. Shopify offers SSL certification and PCI to encrypt all data so all confidential information is protected. It’s flexible and built to scale. No matter what stage your business is in, Shopify can meet your needs. With the Shopify site themes, added customization, and app plug-ins, we’re able to create a unique-to-you site that can benefit any business level. Not to mention, Shopify has fab, 24/7 customer support and a help center to help you succeed throughout your business journey. It has marketing and SEO integrations available. Shopify’s platform is built with SEO in mind from the beginning and offers advanced SEO functionality so you can update meta tags, title tags etc. Plus, Shopify automatically generates a sitemap for you. In addition to that, with Shopify, you have access to several marketing tools all within the platform itself. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169800-CVKOXVW10FG41JQCJA3J/iPad-with-bag_jessash.png Blog - Why EVERY Business Needs a Website - Shopify + Squarespace Website Design and Development Examples of Shopify Websites Every Day Collective Co. — a minimal jewelry brand offering set and customizable pieces. Pink Antlers — an online and Kansas City-based gift shop. Examples of Squarespace Websites Mayday — a playful, modern coffee shop selling curated goods, fresh florals, and tasty treats. Paloma — a New Jersey-based hair salon serving up all the best vibes. https://www.brightenmade.com/blog/how-to-transfer-artwork-to-computer-for-branding monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169810-RRVIJDRK7OO9QKRAL4QJ/ohcocoon-social9.png Blog - Tips for Transferring Your Artwork to a Computer 12/6/23 Education tips for transferring artwork to a computer how to create something that’s 100% original? use your hands. https://www.brightenmade.com/blog/the-story-club-case-study monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/170ec268-2f77-4e7e-85a4-7fcbc9573c87/StoryClub_header.jpg Blog - A Case Study: The Story Club 11/22/23 recent work a case study: the story club Growing pains are SO real! See how we set this business owner up for long-term success by creating two separate branding experiences. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169839-L66C7A11XH21IUAUDO6F/StoryClubVideoShake.gif Blog - A Case Study: The Story Club Nicole Hagan’s journey into photography isn’t your typical photographer story. She started her LLC in late 2019 to help people with their websites — yup, you read that right, websites! Fast forward to 2020, when she got the idea to buy a fancy camera and offer brand/product photography as an add-on service for her web clients. She created an Instagram account and began posting a handful of branding photos and short video edits. To her surprise, she immediately began getting booking requests that she did not plan for — couples, families, and individual photography. She quickly realized this could become her full-time gig. Nicole had never officially branded herself. What little branding she was using was all DIY and something she was constantly changing. On top of that, her business was growing and she needed to establish the difference between her two primary offerings — brand and product photography and family photography. This is where we came in! First, through getting to know Nicole, her two businesses, and her future goals for each business, we determined that creating two separate brands was the way to go vs. creating one primary brand and one sub-brand. (More on sub-brands here!) Once we determined we were working with not just one but TWO different brand experiences, we were able to set Nicole up for long-term success and growth through branding and messaging. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169923-28A6FGOMOWRGG1CZB791/TheStoryClub-feed8.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169892-UAYK6U3VS4FB2D8A4RIB/TheStoryClub-feed22.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169915-VITYU1KL89XPSSXZAK5K/TheStoryClub-feed10.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169900-97JJ7K168SUZ63YANZBD/TheStoryClub-feed19.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169884-PTMT7CLJFYLOHZS2YOD7/TheStoryClub-feed23.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169949-65CZ9MDNYV9B3YG818ZH/TheStoryClub-feed2.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169939-3O72PZEGFXR2OMSI8JU4/TheStoryClub-feed4.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169859-5Z5UMDUBMNEVB74IAQ2S/TheStoryClub-feed29.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169868-QJ3PX5OQGD8UTGU9XYE2/TheStoryClub-feed26.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169908-0G4FEWR2XDTASA4JPCO5/TheStoryClub-feed13.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169930-5R1DTHJE16EV50FR16WH/TheStoryClub-feed6.jpg Blog - A Case Study: The Story Club https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082169876-YFMQILB0ACVT3R7QXBDL/TheStoryClub-feed24.jpg Blog - A Case Study: The Story Club https://www.brightenmade.com/blog/design-tools-i-use-for-business monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/343f7bb6-6ce1-40a4-ae01-6b876ce2c1ea/design-tools_header.jpg Blog - Designer-Specific Tools That Make Up My Business 11/15/23 Education designer-specific tools that make up my biz sharing the essential tools I use for my design biz daily. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/bfe4a264-441e-4b5e-9cf3-dfabff8dbb44/paintpalette.jpg Blog - Designer-Specific Tools That Make Up My Business - Art Supplies If you haven’t figured it out by now, my aesthetic and inspiration stems from a lot of artwork. I love having the real thing to play around with and occasionally incorporate into my design. Here are some links to my favorite supplies: Watercolor brushes Acrylic Paint tubes Sketchbooks Watercolor Set https://www.brightenmade.com/blog/tips-for-designing-your-website-homepage monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/84d6782e-08b9-463e-a89c-477f65d96f08/homepage-web-design-tips.jpg Blog - 3 Tips to Nail Your Homepage Design 11/8/23 Web Design three tips to nail your homepage design sharing three things that will truly make a difference when it comes to your homepage design — scouts honor. https://www.brightenmade.com/blog/how-to-design-a-primary-logo monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/c802b6e1-00b7-4f4f-96cd-9ce0d77f3558/primary-logo-design_header.jpg Blog - A Peek Into My Logo Design Process 10/26/23 Branding a peek into my logo design process designing a primary logo in three easy steps — kidding, kidding. https://www.brightenmade.com/blog/tips-for-formatting-text monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/b4217a69-03f2-4afb-9f49-67ef07f5fca9/JessicaAshPinterest6.jpg Blog - 3 Tips for Formatting Your Text on Instagram and Anywhere Else 10/19/23 education three tips for formatting text on instagram (and anywhere else) a graphic designer’s how-to on social media. https://www.brightenmade.com/blog/whats-an-illustration monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170023-CS5SK8X2ABHS17M622GQ/custom-illustrations.png Blog - What’s an Illustration and Why Your Branding Needs Them 10/12/23 Design what’s an illustration and why does your branding need them Welcome to Design School with Bri — illustration edition. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170027-7R8TFCBVCPD6WNUZDA6G/illustrationstyles.gif Blog - What’s an Illustration and Why Your Branding Needs Them - Why you shouldn’t use Canva or Creative Market for illustrations I truly don’t have anything against Canva or Creative Market and in fact, I think they’re both SUCH a great resource for businesses that are just starting out. With that being said, when it comes to your branding you want to create a one-of-a-kind, memorable feeling that makes a lasting impression on your target audience and I think that can be challenging when you’ve pulled an illustration from Canva or bought one from Creative Market. These resources, while great, are accessible by everyone so that charming hat illustration you want to use for your e-commerce brand could already be in use by dozens of other brands similar to yours. Instead, a custom illustration is going to be completely unique to you and therefore stand out among the sea of other brands. https://www.brightenmade.com/blog/hart-and-flora-case-study monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170038-SXZGPYZKH3SQC8ATOE19/hart%2Bflora-post14.jpg Blog - A Case Study: Hart and Flora 9/28/23 recent work a case study: hart & flora See how we created a recognizable brand that matched this business owner’s high-quality products and personality! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/7efd7800-f921-40fa-b0f2-824598ec19ae/hart%2Bflora-social3.jpg Blog - A Case Study: Hart and Flora Shelby Hart of Hart and Flora has always been creative. She started an Etsy shop back in high school and always enjoyed having a creative outlet. However, once the Covid pandemic hit (I know PTSD, right!?) and Shelby lost her job, she had to figure out what her next step was. With some more time on her hands, she was able to lean into her creativity and decided to rebrand her Etsy shop into Hart and Flora. From there, she started creating and selling her signature glassware! She ended up DIYing her logo, found a color palette she liked, and bought herself a website template to customize. It all looked fine and was working fine but she KNEW it could all be so much better and cohesive. Now that she’d done the hard work of building up her customer base, creating a trustworthy product, and securing repeat buyers, she knew it was time to stop DIYing her branding and actually take the step to invest in custom branding and a new Shopify website design. And that’s where we came in! Through branding, messaging, and a Shopify site, we created a cohesive branding experience that set Shelby up for long-term success to grow her wholesale business into larger retail stores and expand into other glassware products or even home decor. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170172-RD4SHDN9PSJOXMT1WKX6/hart%2Bflora-social2.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170165-BJZ5ER43R2GN66M5C2ZK/hart%2Bflora-social.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170158-MMQAAJO3QY5EQ0JLNTJ9/hart%2Bflora-social4.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170143-DWV92O6YIK10C0N9Q0NO/hart%2Bflora-social13.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170136-LZ7XYLZX838QU1YHXWV1/hart%2Bflora-social11.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170149-KS546CWLRAMOXMP365QO/hart%2Bflora-social5.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170112-9DE5IXM1FWXZ66OAE9RT/hart%2Bflora-social15.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170119-BTEFZK1TELQ2JT3SXLFU/hart%2Bflora-social6.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170127-87YBMWEV9QRAW2I7KR64/hart%2Bflora-social7.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170104-DQHK9S5NPCRQGZ2EM4GJ/hart%2Bflora-social17.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170088-O0C0PJT3GZE4ZSF5KVTO/hart%2Bflora-social22.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170096-MAE5Q0XJNOTOEIPN85V7/hart%2Bflora-social20.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170079-BHWPYN8YNIUGNIHO5X1V/hart%2Bflora-social26.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170066-ND2KGMY7RGGFDRBDCI9G/hart%2Bflora-social29.png Blog - A Case Study: Hart and Flora https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170073-VECUYSA5WZJDLR8VE45B/hart%2Bflora-social24.png Blog - A Case Study: Hart and Flora https://www.brightenmade.com/blog/how-to-customize-your-squarespace-site monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170190-S3RLFSIYU41A5YXGXCPP/CustomizeYourSquarespace_header.png Blog - How to Customize Your Squarespace Site 9/14/23 Web Design how to customize your Squarespace site It’s 2023. You need a website for your business and that website should reflect your branding to a T. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170193-E0J3YPJK5OXGITOIT1H9/Bash_banner.gif Blog - How to Customize Your Squarespace Site So, why do I recommend Squarespace? Honestly, it’s the easiest platform to get a professional-looking website without hiring a developer to hardcode your site from scratch. Now, notice I said developer, not designer. You’d still benefit from a website designer to help you turn your branding elements into a website reality, think through the best user experience for your audience, design, and layout with conversions in mind, and let’s not forget about adapting across alllllll screen sizes. I could keep going but the bottom line is: you don’t need to know how to code to create your website! There are a few small tweaks like adding custom fonts through code (which we’re sharing how-to below!) but beyond that, you can get by without knowing a single thing about HTML/CSS. Following here? Overall, Squarespace has a super user-friendly interface that easily and intuitively allows you to update text and images over time. You’re also able to add custom fonts and style settings fairly easily — more on that later! Squarespace allows you to blog, sell products online, and give more information about your services — everything a service-based business owner could need! Now if you’re thinking, well what about Wordpress and Showit? I share more about why those aren’t my preferred sites here! It essentially comes down to having a faster platform and generally not looking as professional. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170198-K7MVPIPSPADOXGRIEI6L/lucie-vertical5.png Blog - How to Customize Your Squarespace Site Once you’re in your Squarespace site you’ll select ‘Website’. From there, you’ll need to scroll down under the section header labeled ‘Utilities’ where you’ll see ‘Website Tools’ — select that! Once you’re in your website tools section you’ll click ‘Custom CSS’. From there in the CSS window you’ll need to click on the ‘Custom Files’ with the down arrow — I’m going to be honest when I say this part isn’t super intuitive and doesn’t totally look clickable in my opinion! After you open up the custom files window you’ll be prompted to add images or fonts. This is where you’ll upload your WOFF file so that it generates the font URL for you. (What this means is now your font is hosted on Squarespace!) Now that you have all of your font files uploaded, you’ll need to copy and paste the following code into the Custom CSS area. @font-face { font-family: ‘YOURFONTNAME’; src: url(‘https://static.insertyoururlhere.woff’) format (‘woff’); } Where it says YOURFONTNAME, replace it with the name of your font. Don’t forget the exact naming/spelling you use here as you’ll need to reference it again. Once you’ve named your font, you’ll need to add your font URL between the two parentheses. To insert this link, you’ll simply click between the two parenthesis and it’ll pull up your list of fonts you’ve already uploaded. Repeat the process as needed until all of your fonts are uploaded! You can also upload both ‘woff’ and ‘woff2’ files if you have them, as certain browsers may only render one version of the web file. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170202-U9I21QTDN2OKMD318MDJ/Screen+Shot+2023-08-21+at+6.12.01+PM.png Blog - How to Customize Your Squarespace Site - It should look something like the image on the left when you’re done! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170205-2B2KQZZXNOYHZQJR2H9K/Screen+Shot+2023-08-21+at+6.19.43+PM.png Blog - How to Customize Your Squarespace Site - Another example taken directly from the Brighten Made site: https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170209-FB9SV6Z9Y1UR0CPAS5IL/LucieFink_Site.png Blog - How to Customize Your Squarespace Site - Why You Should Hire a Website Designer Anyway I mean this all comes down to personal preference and budget in a way, but the reality is if you’re not comfortable with using a little bit of CSS then you’re truly better off hiring a website designer. Additionally, we’re doing SOOOOO much more than just adding your brand fonts and color palette. We’re creating an interactive and engaging website that’s thoughtfully designed with your target audience in mind. When we design a website we’re specifically thinking about conversions and the user's journey so we optimize the design for that. As designers, we also have a solid understanding of type and image layouts to create the best user experience and a professional-looking site. We’re also designing with various screen sizes in mind which is going to be key for your audience as well! All in all, it can be challenging for someone without a designer lens to look at all of your amazing branding assets and visualize how those can come together to create a site that’s more unique than just a few color blocks and scrolling text. When you hire a web designer you’re getting a VALUE out of that. One that will give you a return on your investment tenfold. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170213-HPVC8RSEZH9QDG12GGAM/Paloma_Tablet.png Blog - How to Customize Your Squarespace Site - Squarespace Website Design and Development Interested in looking at some of our past Squarespace website designs? Take a look at a few of our favorite projects below! Lucie Fink — one of the OG digital content creators sharing her wealth of knowledge via courses, personalized coaching, consulting, and more! Mayday — a playful, modern coffee shop selling curated goods, fresh florals, and tasty treats. Paloma — a New Jersey-based hair salon serving up all the best vibes. https://www.brightenmade.com/blog/things-to-do-when-your-design-business-is-slow-mfb5h monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170222-DQ6369WAPWVWZCTWJA3J/slow-season_header.png Blog - What to Do When Your Design Business Is Slow 9/7/23 Business what to do when your design biz is slow getting realllllllll transparent over here! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170226-36RIBT1VW4XWV481HOZ3/MimiECoco15.gif Blog - What to Do When Your Design Business Is Slow I think as a business owner, no matter the industry, you come to expect busy and slow seasons and luckily after nearly 7 years as a business owner I’ve learned which seasons I can typically expect to be slower and which are generally busier — I’m looking at you jam-packed, chaos-filled fall! So when it comes to Brighten Made, we’re typically slower in the summer. Now like I said, I’m getting REAL transparent over here so get ready because here’s all the tea. Back in 2022, I experienced my slowest slow season in all of my years of business and I’m not going to lie it was pretty scary. I knewwwwww things would pick back up as they always do (and sure enough they did) but in the moment it was a very nerve-wracking experience. With that being said, my team and I didn’t sit around and twiddle our thumbs. We still showed up and got to work! SO how did we keep busy this particularly slow summer? I’m sharing seven ideas to keep you (and your team if you’ve got them!) productive and ready to tackle the next season with full cups! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170230-Y9B2RUD90WED405G31YW/MimiECoco9.jpg Blog - What to Do When Your Design Business Is Slow 1 | Update that portfolio! Prior to having a team to help me, I’d go literal years in between adding new projects to my portfolio. And if you’re experiencing a slow season then there’s no time like the present to take the time to make sure your current work reflects the type of work you want to attract! Remove past projects that no longer reflect your ideal design style or client and take time to thoughtfully curate a portfolio that will have your dream clients drooling. 2 | Create personal projects We’re going to call this one 1b essentially. To add to my first point, if you’re not loving the work in your portfolio, start creating personal projects that align with the style of work you’re wanting to do! This isn’t just a great exercise to get the creative juices flowing but it also gives you content to share and can really help target your ideal clients in the process! Hot Tip: This is also a really great way to let your clients in on the behind-the-scenes! I’ve shared about rebranding everyday things that my ideal clients can relate to like Lume deodorant, Taylor Swift, Stanley mugs, and more. While sure, they take time, they’re great for engagement and telling a story. If you want to know more about my method of storytelling and building connections, check out my course The Brighten Blueprint where I teach you my marketing framework. 3 | Share that content! Take time to focus on and build your social media presence! (Hi, I have a whole course dedicated to growing your business and attracting your dream clients!) Use those personal projects you just created or some favorite projects from your existing portfolio and GET TO SHARING THAT CONTENT. And don’t forget about Pinterest! While Instagram seems to be everyone’s favorite platform, Pinterest is also the second leading source where clients find us! And think about it, where does a potential client go when they’re looking for new logo inspiration? Bingo. Pinterest! We recommend batching your content and scheduling in advance so that you can set yourself up for success when things get busy again. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170261-TSXA20KSSPEW6JF9MQ9U/MimiECoco6.jpg Blog - What to Do When Your Design Business Is Slow https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170250-Z7U6NMZ034163AIFV5FT/MimiECoco18.jpg Blog - What to Do When Your Design Business Is Slow https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170243-7STE7D8JUOX1MQL6N12U/MimiECoco8.jpg Blog - What to Do When Your Design Business Is Slow https://www.brightenmade.com/blog/coffee-shop-branding-ideas-and-tips monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170284-P2LDGFJTLP3BTBG7U7YV/coffeebrands_header1-coffeegroundspackagingdesign.png Blog - Our Favorite Coffee Branding Ideas 8/30/23 Branding our favorite coffee branding ideas and inspiration Move over little mermaid, we’ve got some reeeeeal memorable icons coming your way. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170287-YXEU862GDOZCKVGJ94OJ/JD_Pinterest-10.gif Blog - Our Favorite Coffee Branding Ideas - How to design a coffee brand Alright, I like to think I know a thing or two about starting a biz and while coffee is obvi a different niche there are some pretty standard steps! Also take this with a grain of salt and if you’re new to biz consider hiring a business coach that specalizes in hospitality! Flesh out your business plan — are you going to roast your own beans and grind your own coffee, are you going to outsource this, are you going to buy coffee that’s already ground? Find a location — or food truck! But wait to go all in on the design of the space until you’ve solidified your branding! Determine your menu and core offerings. HIRE A BRAND DESIGNER — hi, that’s me! Let’s get you a primary logo, color palette, FULL branding experience, and from there let’s create beautiful packaging together! Get your space ready! Implement all those branding goodies, from custom wallpaper to paint that matches your brand colors and more. Don’t forget about branded coffee cups, menu design, and all the other details that go into your full coffee shop experience. Go online and on social. LAUNCH! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170291-DICAFIK32KNQ9OXYX9V8/foam-menu.jpg Blog - Our Favorite Coffee Branding Ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170559-EF7BUFJ4J4T3HR5BJHCB/foam-social22.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170552-4PN9DW6M556NPCILGV1K/Foam.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170545-SCAYC4I306QI196L9GOD/FoamCoffee_social6.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170537-QNUNUVC1TW59BJXLQHIW/FoamCoffee_social12.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170530-2GY9RS05D2NC7UI1SMSL/joe%2Bdough-launchgraphics4.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170377-GWOB3TFIGN2YIEMR8N61/joe%2Bdough-launchgraphics18.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170523-1UK5WYUS177MRWKYMJGM/joe%2Bdough-launchgraphics15.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170370-A596YTAK6RV3A9LKSWRY/joe%2Bdough-launchgraphics21.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170340-M609Y7RL5B34S14DNGCK/tapestry-social4.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170362-02F33C0ZS1IBLKH055M7/Tapestry_LaunchGraphicsv2.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170355-BAW6TP7YBUBVVYL43Z6A/Tapestry_LaunchGraphicsv22.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170347-WKHZHFZJ7UIWXNNZI8EU/Tapestry_LaunchGraphicsv23.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170322-QIJMSXBWHOXFZH566OWK/Mayday2.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170330-OI18ALP2VPWL6F0HPMTJ/Mayday1.jpg Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170307-AZY0K0KNNQ5TMHYYC5D5/mayday-stories7.png Blog - Our Favorite Coffee Branding Ideas https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170315-IRMCWGX7WPYKQMESWXB2/Mayday3.jpg Blog - Our Favorite Coffee Branding Ideas https://www.brightenmade.com/blog/how-to-find-the-right-brand-designer monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170578-RYSGX453ALMXPQ9PA7YW/jacksonmade_branddesigner-header.png Blog - How to Find the Right Brand Designer for You 8/23/23 Branding how to find the right brand designer for you because branding is worth doing right the FIRST time. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/5ef53b7b-5814-435d-ba0f-1ffc6dccadd6/jacksonmade14.jpg Blog - How to Find the Right Brand Designer for You 1 | Where to look Social media is an awesome tool to find creatives online. Instagram and Pinterest in particular can be helpful for searching keywords of styles and finding work that aligns with that. Online portfolio sites such as Behance and Dribble can also be a good tool to sift through. There are online directories for creatives too, such as Creative Lady Collective. 2 | Review their past client work If you take anything away, let it be this! Make sure their work aligns with your future project goals. Look over their past client work! And I’m not just talking about what they post on Instagram, because Instagram is often curated (as it should be), but real project examples. Does it feel somewhat in alignment? It doesn’t have to be *exactly* everything you’ve envisioned but you should feel something. 3 | Make sure You’re an a+ fit — beyond just design styles Process and experience is everything! Ask about expectations and deadlines. How collaborative is the process? Do you know when you’ll be receiving your files? Do you even know what type of files you’ll be getting…? Make sure to ask lots of questions, especially if working with a designer is a new experience to you. 4 | Read their reviews! How happy are their past clients? Hearing the experience from other business owners who went through it first-hand can often give you a good idea on what to expect. Each designer works a bit differently and we’re big believers in a collaborative process. Make sure your dream designer is willing to hear your voice (after all it is your business!) throughout the project. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170604-Y7N3URL01TBTO5L4SRZ2/jacksonmade10.png Blog - How to Find the Right Brand Designer for You https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170620-NPSF92NITZDS3KK24P6Y/jacksonmade2.png Blog - How to Find the Right Brand Designer for You https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170597-4LIJG7HTNYC1E9V00BWT/jacksonmade4.png Blog - How to Find the Right Brand Designer for You https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170612-7UK7LE6T6U49XD4CUGQR/jacksonmade7.png Blog - How to Find the Right Brand Designer for You https://www.brightenmade.com/blog/tips-for-designing-packaging monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170638-TCIIF1MRGAVSM796XF5T/packagingdesign_header.png Blog - 3 Tips to Keep in Mind When Designing Packaging 8/16/23 design three tips to keep in mind when designing packaging packaging design can make or break your sales — trust me here. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0fe6196c-943d-406d-b35e-7cf4b4a3db6f/Farmhouse-Pinterest7.jpg Blog - 3 Tips to Keep in Mind When Designing Packaging First, packaging design is totally two-fold. On one hand, if you’re selling a tangible product that you’ve created you have to think about label design, a hanging tag, a clothing tag, etc. The types of packaging that are designed and created to LIVE on your product. Those need to SELL your brand. They need to create a memorable experience that customers can’t get out of their heads. We live in an Instagrammable world where we want your customers to do some of the marketing work for you. If you blow them away with their packaging experience, they’re all the more likely to share it on social media or tell a friend. On the other hand, what are you shipping your goods in!? Is it a plain cardboard box with just bubble wrap? No tissue paper, no thank you card — nothing that stands out. Let me just pause and say 20/10 don’t recommend going that route. Instead, I encourage you to create a full experience for your customers! If a branded box isn’t in the cards (because let’s be honest, it’s an investment with a high MOQ!), consider using something like branded tissue paper and a thank you note. Stickers and tape design are another fun way to liven up a package without a large financial burden. I LOVE a dual-purpose thank you that has a thank you on one side and a cute saying or design moment on the other. A little something your customers will want to keep, tape to their mirror, and be reminded of your brand time and time again. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170667-GKIJVMQ26C8VHKO16AD8/Farmhouse-Pinterest15.jpg Blog - 3 Tips to Keep in Mind When Designing Packaging https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170674-OY8H8EXX4LZQDMVS1E2V/Farmhouse-Pinterest21.jpg Blog - 3 Tips to Keep in Mind When Designing Packaging https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170658-FPT2HTN6UBGX24UGF5FH/Farmhouse-Pinterest22.jpg Blog - 3 Tips to Keep in Mind When Designing Packaging https://www.brightenmade.com/blog/premade-logos-vs-custom-branding monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170696-8RC0Y7BL1P245GU076V4/premade-brands_header-sized.png Blog - Premade Branding Kits vs. Custom Brand Design 8/2/23 Branding premade branding kits vs. custom brand design introducing: the brighten brands. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/fd188864-feb7-4c9b-abbc-f1a933ba747a/brands-reel2.jpg Blog - Premade Branding Kits vs. Custom Brand Design - What is branding and why is it important? Alright, we’re going back to the basics here for a sec so bear with me. Branding is the distinct design used to promote your company or a particular product. You might be thinking — Okay, Bri, that’s great. What do you mean? I mean the primary logo you use on your website, the submark you stamped on the sole of your new shoe you’re launching, the patterns and illustrations that feel distinctly you. The elements that come together to create a memorable feeling that your target audience won’t soon forget. Now a lot of people hear the word branding and think that it just means a logo design, but realllll branding is so much more! Like unless you’re Nike or Target, your branding needs to consist of more than just a logo design (more on the why behind that here!). So now that we’ve established what branding is, why is it so important? We as consumers have continually been trained to expect a level of elevated quality within the marketplace — this goes for product-based businesses and service-based ones! No matter the business sector, aka literally across the board, today’s consumers will always choose the business with the best branding, strongest website, highest reviews, and most compelling messaging. We gravitate toward difference and excellence — and so does our money. THAT is why branding is so important. It’s not enough to put out a good product or quality service anymore. In markets that are completely saturated, you have to stand out, and branding is going to do just that for you! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/7b4c5731-9212-41de-974b-e66a3d065226/brands-reel28.jpg Blog - Premade Branding Kits vs. Custom Brand Design - What’s included in a brighten made custom brand? We are passionate about creating brands that will give, give, and give to a business for years to come which is why we take a strategic branding approach to our custom brand clients. We take an in-depth approach that starts with us getting to know YOU, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research, design knowledge, and everything we outline in the brand strategy. This results in calculated and educated design decisions as we build out your branding. I already mentioned branding is SO much more than a logo design so that’s why we go ALL OUT. A custom Brighten Made brand includes a primary logo, secondary logos, brand marks, patterns, custom illustrations, typography styling (aka font selection), a branded color palette, and image direction. Throughout our process, we’ll even show you what collateral items (think packaging!) and a website could look like so you can envision those branding goodies IRL. A custom brand identity is going to be tailored specifically to you, your goals, and your target audience. It’s something that you can’t get anywhere else and is exclusive to you. In a perfect world, you’d be able to start your business off with fully custom branding but the reality is that’s not always feasible or the best business investment from the beginning — especially if you’re still figuring out your business model and niche! Branding is a big investment (one that I promise is worth it 20x over!) but our premade branding kits allow you to get a beautiful brand identity without investing as much because let’s be honest… the DIY approach when it comes to branding really is not it. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/60acdbb3-f67e-4f8d-a7f8-958f2de27c45/brands-reel38.jpg Blog - Premade Branding Kits vs. Custom Brand Design - What’s included in a brighten brand kit? After sooooo much thought I decided to launch The Brighten Brands for people who want a brand identity that they can market confidently, but aren’t quite ready to pull the trigger and invest in fully custom branding. They’re here to solve all your branding woes! You’ll no longer have to deal with the overwhelm that is picking a color palette or a font to use, you’ll be able to stay more consistent on social (because tbh nothing pains me as a designer more than when someone is using different fonts for literally every single Instagram post), and you’ll be able to market that biz of yours with CONFIDENCE and that’s priceless. Now that we’ve established allll the reasons to go the premade brand route if you’re not ready for custom branding let’s chat about what’s included. While the premade brands aren’t fully custom to your business, they’re at a much lower price point and are completely editable. Plus, they’re still chock full of goodies (aka still more than a single logo design people!). The Brighten Brands come with a primary logo, secondary logos, brand marks, patterns, illustrations, and font pairings. You’re getting the same assets you would if you went through custom branding with us the key difference here is you’re getting a few less elements. With that being said, these editable branding kits are going to help you with #allthings branding so you can finally stay consistent and have a brand identity you’re proud of! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/bc1ebe0b-e9f8-4dde-a951-b0814d104940/brands-reel15.jpg Blog - Premade Branding Kits vs. Custom Brand Design - What are the pros of using premade branding? You’re able to put your best foot forward with branding you’re hella proud of at a fraction of the price. You no longer have to play the design guessing game when it comes to fonts and colors. You have variety when it comes to creating cohesive and consistent marketing! You’re getting elements that feel unique and artistic instead of your average Canva illustrations that everyone has access to. You don’t have to rubber-stamp the same logo design across all the things anymore. You’re not using a logo design that HUNDREDS of other business owners have access to. Soooo maybe you’re ready for a brand identity, but you’re not quite prepared to spend thousands of dollars on a custom design The Brighten Brands are here for you! take me to the branding kits https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170716-6GPT5XEFM8BDZLKOOV3W/brandkits.gif Blog - Premade Branding Kits vs. Custom Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/diy-branding-and-website-design-risks monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170726-6S8FY9BCWJ0H6R05VNFU/diy-branding_header.png Blog - What You Risk When You DIY Your Brand 7/14/23 Branding what you risk when you DIY your brand AND/OR your website for that matter! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1d72585f-0abb-4395-8230-b3f0c4a5e8c8/edc-social14.jpg Blog - What You Risk When You DIY Your Brand 1 | Credibility Your customers/clients are intuitive and they can sniff out brands that look and feel legit versus the ones that don’t. DIY branding can look cheap (because let’s face it, financially it is the cheaper route!). But if you’re selling a product or are trying to sell a potential client on spending X amount of dollars on your services you want a logo design and brand that SPEAKS to the quality and credibility of your product, service, etc. When you DIY your branding and logo design you take the risk of losing potential customers’/clients’ trust and they’re going to have a VERY difficult time investing a lot of money into something they’re not sure of and don’t have full confidence in. 2 | Memorability That logo design or font everyone uses from Creative Market — we’ve seen it 100x. When your branding looks like everyone else’s you’re not creating anything memorable and it’s going to be so easy to skim over your business and forget it just like that. You need a FULL brand identity to create a lasting impression on potential customers and clients. And you know what’s going to be reaaaaaallll hard to DIY if you’re not a designer — a full, memorable brand identity. A quick, 5-second segway. No matter who you are or what your business is, you need more than just a logo design to create a memorable brand. Think about getting a package from your favorite retailer — what made that ordering experience memorable!? The unboxing experience. A branded tape design, custom tissue paper, a branded thank you note or fun little card you can hang on to. BRANDING CREATES MEMORABLE EXPERIENCES and memorable experiences are going to lead customers back to you time and time again. 3 | Confusion You have like .2 seconds to capture your target audience’s attention and strategically lead them through who you are and how you can help them. If your branding or website especially confuses them or makes it unclear how they can purchase from you, they’re out. ✌ Soooo let’s face it. Cutting corners because you’re trying to save money can actually COST you money as you start losing out on leads and sales without a proper design strategy. Plussssss, you won’t feel as confident promoting your branding and site if it’s not speaking to the quality of products or services you provide! https://www.brightenmade.com/blog/olive-pine-candle-co-case-study monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170748-BWIGBEAZ2I9YQI2JJTJI/olivepine_header.png Blog - A Case Study: Olive + Pine Candle Co. 7/5/23 recent work a case study: olive + pine candle co. See how we helped one business owner feel confident in her brand and the future of her small biz when she invested in custom branding. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/cf96d6df-5c18-4fdf-8c5b-3f08849b7216/Screen+Shot+2023-06-29+at+9.49.26+AM.jpg Blog - A Case Study: Olive + Pine Candle Co. For Olive and Pine business owner Ashley, it’s never been just about making candles. It’s about the entire creative process behind the scenes. It’s about creating an eco-friendly, non-toxic product that’s truly safe for people to burn in their homes. It’s about the joy that comes from making something and the pride that goes into the small batches of hand-poured candles. Soooooo with all of that passion what could be wrong!? Ashley had an Etsy site, she was producing a great, high-quality product but her business was still at a standstill. Enter: Brighten Made. Through branding and custom packaging design, we created a fully branded experience that gave Ashley the confidence she needed to show up and market her small business successfully. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170873-3FNPVHT626NE8S26CS8C/stories2.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170880-SI4QH3C9H1GZ265Y8C07/stories.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170824-I4MTDZA37EN4XKCKZYNX/stories10.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170810-G00C1A3SLC8DWER3ZM4Z/stories15.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170791-D9EU4SMKWBNS4VPEBQ2N/stories18.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170852-MUNPVDRBM4XQLXEQGLZ3/stories6.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170867-832AKGU7BFUNZPW8EWR7/stories4.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170860-SZWMQ6H59W5N0V1JCNTY/stories5.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170837-IFNQTH944GWOZ33IN6SI/stories8.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170817-W1JJXADTZK8UFS8YIP19/stories14.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170844-E5HMLPLJO9WMX2292DB1/stories7.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170803-DEQ9RDEZMETW71OITRWQ/stories16.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170784-6XDM8R1FW2IRUKROU5Z9/stories20.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170831-E37V82YMIKV6ESN5JBP9/stories9.jpg Blog - A Case Study: Olive + Pine Candle Co. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170777-N8AN9ZN13JV0P9DPLTYT/stories19.jpg Blog - A Case Study: Olive + Pine Candle Co. https://www.brightenmade.com/blog/shopify-vs-etsy monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170898-ZMXY9GFH9ZKFPLBI1CCJ/shopify_headerimage1.jpg Blog - Shopify vs. Etsy: Which is right for your business? 6/23/23 Web Design shopify vs. etsy: which is right for your business? e-commerce; noun — commercial transactions conducted electronically on the internet. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/6f10c984-f783-4455-9d14-b0cd33ba28d0/Everyday_MacDesktop.jpg Blog - Shopify vs. Etsy: Which is right for your business? Is it better to start on Shopify or Etsy? Overall, this depends! It depends on your business and your customer base. If you’re selling handmade goods or are offering artisan services — think totally custom, one-off products — then Etsy might be your best bet. Etsy is also a great starting place if you’re new to selling and you don’t have a list of customers already. With that being said, Shopify is a great place to get your e-commerce business started if you’re a retail seller who has more than one item in stock for each product you’re offering. Think a brick-and-mortar ready to extend their brand online for example! Shopify is also great for these retail sellers that have an established customer base, however, that’s totally not a requirement! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/41357463-9055-4f1c-bec0-1366d1509024/pinkantlers_tablet.jpg Blog - Shopify vs. Etsy: Which is right for your business? - When should I move from Etsy to Shopify? While getting your start on Etsy might be the best route for your business, moving to Shopify in order to scale that business can be CRITICAL. You might be ready to make the move from Etsy to Shopify once your brand has built a substantial following. Other markers you might be ready to make the move are: If branding is important to you. Hi, if you’re here right now it probably is! Etsy offers super limited opportunities to showcase your branding whereas Shopify can be totally customized to let your brand shinnnnnnne. You want to scale your business and increase conversions. Let’s face it, Etsy is best for handmade or vintage goods, not anything that’s mass-produced. Plus, Shopify and a lot of the programs it can work with (looking at you Klaviyo) are built specifically to help you increase conversions and grow. Your target audience exists outside of Etsy. With a Shopify website, you can target specific customers by utilizing SEO and copy within your site. Your Etsy shop isn’t going to have any of those juicy copy opportunities outside of your product listings. You’re interested in expanding your brand beyond the products you make yourself. I’m talking about wholesale or reselling people, which is actually prohibited on Etsy unless it’s vintage! You want to have control over your own marketing and customer lists. With Etsy, your audience list is Etsy’s audience list and isn’t something you truly own. Owning your own store on Shopify allows you to collect customer emails and market your business. It puts the ownership in your hands! You’ve surpassed a certain number of sales per month. Remember those fees we talked about earlier!? Those per-listing and per-transaction fees aren’t going to be ideal if you’re selling ALLLLL the things. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/d9d7b924-abc6-4cb1-944b-a268218567ca/d5927b28ad84545f6140cdd7deb01c39.jpg Blog - Shopify vs. Etsy: Which is right for your business? - Shopify Website Design and Development Interested in looking at some of our past Shopify website designs? Take a look at a few of our favorite projects below! Batch Balanced — a fresh frozen high-protein muffin batter. Every Day Collective Co. — a minimal jewelry brand offering set and customizable pieces. Land of Paws — an online pet store with a storefront location in Kansas City. Joyasol — an ethically-made, sustainable shoe brand. Pink Antlers — an online and Kansas City-based gift shop. https://www.brightenmade.com/blog/sunday-reset-tips monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170925-0FV5MMIATV2XMZFCZGOP/sunday-reset-blog_header.png Blog - 3 Things I Do On Sundays That I Swear By 6/14/23 personal three things I do on Sundays that I swear by If you’re not already doing these three things to get prepped and ready for the week ahead of you, you’re missing out. https://www.brightenmade.com/blog/what-is-a-sub-brand monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082170991-099P0J7E0ASRLPMDH3JW/whats-a-sub-brand_header.png Blog - What’s a sub-brand and why might you need one? 6/7/23 Branding what’s a sub-brand and why might you need one? If we’ve worked with you in the past on full branding — this might be for you! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171027-ZPPMBKL42T1NZN81JOEC/Daydream_LaunchGraphics_Post2.jpg Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171036-Q8CMJJ1G8XYMRPBBJ3PM/Daydream_LaunchGraphics_Post15.jpg Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171018-IIY95D1F67VNTOKUWXKZ/OilyMoon_LaunchGraphics3.jpg Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171010-Z80KJJJIPHYZ644IN7EC/OilyMoon_LaunchGraphics4.jpg Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171098-6VW3CPV3BV61PA6KAV5Q/DRCASSIDY_LaunchGraphics3.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171090-SIIXH575A7697LEG4OF2/DRCASSIDY_LaunchGraphics9.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171082-CF0I8EPL0APSJOKSL1C0/tcp_launchgraphics.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171072-NZQJYEYJYXBRUZSHFBSU/tcp_launchgraphics9.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171155-LS7V4IUAYQRBZE1AHCTO/RFWL_Launch.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171146-001GX9ZH72XF2OFIXG7A/RFWL_Launch8.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171133-C4OX3ZT7UKANTSE0F7TI/TFGE-LaunchGraphics2.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171125-NEQLJTMJFJVX0Q9WG0DB/TFGE-LaunchGraphics11.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171185-5J840HGIVK6OE0KQSKU4/Flora_Launch9.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171178-8T9Z8RYFN5H9V2YVPPVL/Flora_Launch14.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171192-7E07KDMFXZGI2GR2C5BE/BudClub_logodesign.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171225-40HV2BKAYRLVIOBJ8S0C/modernsocial-primarylogo.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171217-4QY4WJN98DXZ07OGZ3JJ/modernsocial-secondarylogodesign.png Blog - What’s a sub-brand and why might you need one? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171233-J09EZLPO667PS8Q9HDPL/besocialacademy-logodesign.png Blog - What’s a sub-brand and why might you need one? https://www.brightenmade.com/blog/jenna-kutcher-book-cover-design monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171254-WGY39DIA9Y34EX4YH6AX/jenna-kutcher-book-cover_header.png Blog - How Are You Really!? 5/24/23 recent work how are you really!? Well TBH, I was freaking out. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/564afbc1-09b6-4291-82b3-2100933a302d/Jenna+Kutcher+-+HAYR6.jpg Blog - How Are You Really!? Let’s set the scene — it’s spring 2021. I get a client inquiry for branding with a note that they were referred to me by Jenna. Cool, Jenna who? Cut to my Instagram DMs and Jenna freaking Kutcher is in them. SHE WAS THE JENNA and she had referred the company she was an investor for to me for a branding project — whaaaaaaaaaaat!? Long story short, the company didn’t end up rebranding as it had initially planned. I remember feeling so bummed. This felt like life was teasing me. I was thisssssssss close to getting to work with someone I had looked up to and been inspired by for literal years. Fast forward eight months or so and she was back in my DMs — cue the mini heart attack! She wanted me to design the cover of her new book! So why am I telling you this backstory? I just want to remind you that sometimes things don’t always happen at the exact time we expect them and just because something is a no right now doesn’t mean it’s not going to happen in the future. If you aren’t familiar with my background, I spent the first few years working in the magazine industry (more on my journey from the corporate world to biz owner here), so to have Jenna reach out about the cover of a book was a full-circle moment for multiple reasons! Not only was this taking me back to my roots in the print space but I’d also looked up to Jenna for YEARS as I sat at my corporate job feeling uninspired and binge-listening to the Goal Digger podcast. Her podcast really helped me through the beginning phases of (and has continually kept me motivated through) my entrepreneurial journey and now she was needing design work done by me! (Somebody come get Ashton Kutcher, I literally felt like I was on an episode of Punk’d.) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171263-HRAYFNUBMUMRB12PWBKY/Cream-BookWiggle.gif Blog - How Are You Really!? You’re probably like, okay, Bri I get it, cut to the chase. But sorry, taking a moment to acknowledge that a true pinch-me, dream moment happened! Anyway back to the story — Jenna reached out after receiving a book cover that didn’t fit the vibe she was going for. She needed something that better resonated with her and her audience. A cover that felt true to her AND would stand out amongst competing authors. If you haven’t picked up on it already, I’m a huge fan of processes so I started Jenna’s project similar to how I start any branding project with strategy. (More on our strategic branding process here!) While Jenna has built a personal brand, it was important to her that her face wasn’t on the cover because she really wanted to create a design that spoke directly to the reader and allowed them to ask themselves the hard questions. With that in mind, I knew the design needed to be extremely impactful while also representing who Jenna is. For Jenna’s cover, this included presenting two initial concepts for a cover design both of which aligned with the goal of her project and had thoughtful design strategy behind them. The goal we established was to create a bright, uplifting, and inspiring book cover that makes Jenna’s book jump off the shelf. Once we nailed down a concept based on her goals, we worked through several rounds of refinement to achieve the cover of her dreams! At one point in the process, I suggested doing an upside-down question mark because the playfulness of the shape really helped fill the space. I was a little nervous Jenna might think it was a dumb idea but her response was actually the opposite. She loved how the upside-down question mark visually represented flipping the script and asking yourself deeper questions. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171287-0QH1SQDD4E9ZV0YS7HAV/How+Are+You+Really+-4+%281%29.png Blog - How Are You Really!? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/things-to-do-before-picking-a-business-name monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171300-3GTWTZ07LYA6C7XQTL0L/naming-your-business_header.png Blog - The Number One Mistake I See New Business Owners Make 5/17/23 Business the number one mistake I see new business owners make PLUS — how to avoid it for your business. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e194cabf-da6c-4916-bf6e-bb89a5545837/Daydream_LaunchGraphics-Story2.jpg Blog - The Number One Mistake I See New Business Owners Make 1 | Research, research, and more research Are there any other brands out there with a similar name in a similar industry? Do a trademark search! Google search that puppy — what kind of competition are you going to have as far as website domains go? Research on social media. The more research you put behind the name of your business the better off you’re going to be. 2 | All about that seo It’s 2023, if you don’t know it by now, here’s a little 411 (do people still say that!? either way) — SEO is hugely important. Think about how searchable the business name you like is. Is it a common phrase that won’t pop up at the top of a Google search? Are there several other businesses that are popping up at the top of search results? Is it going to be hard to rank for this name? Is it something people will remember? How about the spelling or length of the name? Is it a super long name that's difficult to remember? The hard part about SEO is you’re going to want a name that people will remember and is easily searchable but also unique so that you stand out from the sea of competitors. This is also a great time to think through domain names which all goes back to research my friend! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/ecdb7f91-e1e9-4072-a797-cb28140fc743/Daydream_LaunchGraphics-Story10.jpg Blog - The Number One Mistake I See New Business Owners Make 3 | Trademark that ish! This might seem like such a no brainier but I promise it isn’t always! The one ONLY way to truly protect yourself is by getting that little ™ next to your name. This makes sure your brand name is completely secure and owned by you so you’ll never be faced with the awkward situation of having to completely rebrand your business just because of a naming issue. Having my own brand trademarked has offered me SUCH peace of mind — and that’s truly priceless. 4 | Snag those handles I might sound like a broken record here but truly taking the time to RESEARCH the name you’re contemplating is so key here. Search the business name on social media and on a domain site and then if you love the name SNAG THOSE HANDLES. Don’t wait to grab a handle or domain if you’re able to get one that is perfect for your business name. Nabbing these early on helps avoid any audience confusion and ensures you get the pick of the best. For example, I have brightenmade as my insta handle — had I not grabbed that I could be stuck with a brighten-made or brightenmade_ which, let’s be honest, nothing beats a single-word, no-extra-characters kind of handle. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171315-2BIIO3XIXB3K6G4KSTCF/Daydream_LaunchGraphics-Story6.jpg Blog - The Number One Mistake I See New Business Owners Make - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/signs-its-time-to-rebrand monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171327-O8X11RN420UKD6ZIIRDM/rebrand_header1.png Blog - 3 Signs It’s Time to Rebrand 5/10/23 branding three signs it’s time to rebrand Spoiler: If you’re experiencing a lack of sales or leads on your website it might be time for a rebrand. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171331-3H96ALQP518SSMXDHOGU/Screen+Shot+2022-05-01+at+5.56.48+PM.png Blog - 3 Signs It’s Time to Rebrand - 1 | Your business has grown or shifted I relate to this one on SUCH a personal level! A few years ago, I experienced a year full of growth, change, and new ideas. All of that growth and change didn’t just happen on the client side of things either — my business itself was changing! I was no longer a one-woman show and I needed a website and brand that accurately reflected that. I suddenly had two part-time employees and was gearing up to hire my first full-timer. I needed to revamp my website to reflect that! In the meantime, I didn’t feel like my branding was serving me in other ways too. As a business, I needed to ensure my brand and website reflected the team I had built and the quality of services we were offering. Our design experience is an investment with a well-thought-out client experience to accompany it so I wanted to make sure the branding and site showcased that. I was also revamping my course offering, The Brighten Blueprint, and was gearing up to launch a product-based business. It was a massive season of change for me and served as a reminder that I needed to revamp my brand. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171335-MZTWB6QJ5Z0ZKG7PP1K0/Screen+Shot+2022-08-10+at+4.22.31+PM.png Blog - 3 Signs It’s Time to Rebrand - 2 | You’re not attracting ideal clients In growing my business, I realized that my website wasn’t speaking to the type of clients I was hoping to attract. I had a tagline that said something along the lines of branding and web design for creatives. While I primarily work with creative entrepreneurs of all kinds, this specific language seemed to speak directly to solopreneurs and photographers. I knew I wanted to dive deeper into working with product-based brands but my entire website, branding, and portfolio didn’t showcase that. Through the years of rebranding Brighten Made, I made small changes but generally stuck with a clean sans-serif type for my primary logo. When I decided to really rebrand in 2021, I went through my own brand strategy exercise to determine where I wanted the business to go, what my dream clients looked like, and who my ideal audience was. By focusing on my goals and thinking about my brand strategically, I created a primary logo design that was playful and stood out from competitors. I selected a type hierarchy that felt boho yet modern for the brand vibe I was going for. I revamped my messaging, my website, and my site copywriting — all in pursuit of those DREAM clients I knew I wanted to work with. The result? I got to work with a true bucket-list client, Jenna Kutcher, and make so much branding magic with many other dream clients like Karrie Locher, a Hawaiian-based cafe and juicery, amazing sustainable fashion brands, the list goes on and on! If you’re unsure whether or not you’re attracting your ideal audience, look at the general demographics of the clients you’re booking or the stats behind who’s shopping your website. If you’re a service provider, are 90% of your bookings dream clients? For product-based businesses, did you design a product for moms but only seem to be attracting gen-z? Having a high-level overview of who you’re attracting can allow you to be strategic about adjusting your branding to serve the right types of clients. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171338-WXVS1S5Q85KIS1SWLUM4/bohmey_website.png Blog - 3 Signs It’s Time to Rebrand - 3 | Your packaging/website design no longer serve you OR THE DIRECTION YOU WANT TO GO IN. So often people will come to me and explain that they need to up-level their packaging or their website. But what they don’t usually understand is that your poor packaging design or lack of sales on your website stems from… your branding! Enter: the key sign it’s time for a rebrand! I like to think of designing and marketing your business like a house. The. Branding. Is. Everything. From the foundation to the paint colors, to the tile, to the exterior design. Without it, you’re trying to invent something out of nothing and you end up only solving a temporary solution by slapping a bandaid on it. So if you’re sitting there wondering… could my packaging be more elevated? Could my website generate more sales? Ask yourself: Do you have a solid brand that’s more than just a singular logo and a few colors? Because if the answer is no, it’s time to go back to the drawing board and create an identity that works across alllll.the.things. https://www.brightenmade.com/blog/how-to-wow-clients-through-presentation monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/3a525688-6b30-4230-911b-fe6051aef0ee/Untitled-1.jpg Blog - How to Wow Clients Through a Successful Brand Presentation 4/27/23 Education how to wow clients through a successful brand presentation Spilling the tea on my number one tips to wow your clients and help them understand your design. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/72afcf48-9aab-4dcf-8b86-402be7e6e053/Mayday_Launch11.jpg Blog - How to Wow Clients Through a Successful Brand Presentation - Tip 2 | Create mockups and real-life examples When it comes to creating a branding presentation, instead of simply presenting a logo or branding elements and saying, “So what do you think?” Only for clients to come back and maybe like it or maybe hate it, I mock up the branding on actual examples so they can envision how everything comes together IRL! Taking their branding presentation a step further with these real-life examples helps them to fall more in love with the possibilities of their brand and helps them to really see the potential. With mockups, websites come alive, business cards or a cute tote bag can help them see how to use a secondary logo or submark, and social post examples can help them visualize how to truly get the most out of their branding experience. In every branding presentation we do (whether it’s the first or last), we include sneak peeks of packaging, social media posts, a potential home page design because let’s face it — it’s a lot easier for a non-designer to visualize a tangible example compared to a single logo in the middle of a PDF. Tip 3 | Utilize screen recordings In addition to mockups, I also do screen recordings! Gone are the days of writing paragraphs upon paragraphs about the design in an email. Instead, we like to walk our clients through our exact thought process and why we landed on the solution we did. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/2ee5e44e-ab40-42db-8ea5-3f6ffa8edce4/Small+Paper+Coffee+Bag+Mockup.jpg Blog - How to Wow Clients Through a Successful Brand Presentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/why-you-need-more-than-a-logo-design monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171373-SEQ24PXFZY1R8TRXIR4G/header_logodesign.png Blog - Why You Need More Than Just a Logo 4/20/23 BRanding why you need more than just a logo Spoiler alert: Unless you’re Nike, you need more than a logo. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171385-K0XRAQLQFX90UT5CLP68/solauthentica-tote8.jpg Blog - Why You Need More Than Just a Logo - You need to create a memorable feeling. I mentioned this already buttttt unless you’re an established corporation you need more than a logo. Nike and Target, for example, are instantly recognizable by their swoosh and bullseye because they’re both global brands that have been around for decades. Small businesses have a more specific audience and niche. They're likely creating a product or service for a particular individual and, even if they have a few locations, they’re likely still not a brand that’s widely known. It’s hard to remember one single logo, and using the same logo across everything as a small business is boring and repetitive. But if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’ve got a brand that’s memorable, is more likely to stay top of mind, and creates brand awareness. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171381-IG6J7Y99OWEHAOB4ZJNU/solauthentica-socialv15.jpg Blog - Why You Need More Than Just a Logo - Your brand needs to be adaptable. Next, your brand needs to be adaptable! From packaging and print materials to social media, marketing, and your website you need to have branding that works across all platforms, is cohesive, and reels your audience in. All of those are very different spaces that require a logo and elements to fit into. Think about your website, for example, what logo design will you use for that little favicon on your web browser? Your primary logo will not be able to read at that tiny scale — enter your secondary logos, brand marks, and illustrations. Build a brand, not just a logo. So often we see brands using just a logo before they launch their product, then when it comes to their packaging or website they’re disappointed in how the design turns out. Why? Because they skipped out on building a solid visual foundation for their brand and in turn are now looking to find ways to create more assets to work with. It’s so much more visually sound when you build the brand right from the beginning. Trust me, your business will thank you later! On that note… let’s walk through what all you get when you work with Brighten Made on a strategic brand identity. https://www.brightenmade.com/blog/gngr-bees-branding-before-and-after monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171397-MR6XI8N55H1OFEVHXPCX/Untitled-1.png Blog - before and after: a sustainable activewear brand 3/31/23 Recent work a case study: gngr bees a peak behind the scenes as we transform an empowering, ethical activewear brand. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1750781733805-ITD04M1O7HYJ8YA73DDL/gngr-bees_logodesign2_before.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1750781387641-1LNTR22DJJRJNISVU1PK/gngr-bees_logodesign2_after.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1750781756393-DG6B3XDCWF8WC0F1P8IU/gngr-bees_logodesign1_Before.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1750781701090-8RN300VRHW9DLY9ZEXD0/gngr-bees_secondarylogo2_after.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171438-UZB4C7DJ621VQRPMFHIJ/GNGRBees_New-Before3.jpg Blog - before and after: a sustainable activewear brand - The Struggle The initial branding for gngr bees felt outdated and didn’t speak to the sustainability angle of the brand. Through our initial discovery phase, Nat told us she didn’t feel like her original branding and logo communicated the brand’s soul, that the brand needed a more mature facelift without losing its essence, and that she wanted something immediately recognizable that spoke to what she was trying to achieve through gngr bees — planet-empowering, sustainable activewear. She also had a hard time explaining her mission to her audience without her website feeling overwhelming or confusing. Through a brand messaging strategy and site copywriting, as well as design, we were able to clearly communicate what her brand stood for and all of the amazing things she’s doing through gngr bees. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171446-85R4NJRS7VH8SAP95FM3/stories13.jpg Blog - before and after: a sustainable activewear brand - The Goal A modern, organic, and artisanal branding experience that empowers women to live mindfully, look good, feel good, and do good in their activewear. The Results “You created something I knew I wanted but never imagined could exist. Nailed it. I freaking love it — the first thing that came to my mind was that it was a brand I will be proud of showing off.” — Nat, gngr bees https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171499-0TVASI62BMDD0H4UB62P/gngrbees-story-vertical12.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171552-A1I94FQQBRR2UZ57ZVJ2/gngrbees-story-vertical.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171515-G6KZ3S8F4KFZVKPO0THO/gngrbees-story-vertical8.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171545-V0ZULHZY036LL36ZMQUJ/gngrbees-story-vertical3.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171490-GA9DAWON623CZ5HI4ADC/gngrbees-story-vertical13.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171523-VANDW5LPR7JCY9TJ4BQH/gngrbees-story-vertical7.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171531-GSCNR29VVJMWCK0OZR1R/gngrbees-story-vertical6.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171538-5YX1CACEOBC0TOQOPQPI/gngrbees-story-vertical4.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171507-DE8D2VW5VIOMKPI8MWD9/gngrbees-story-vertical9.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171475-E847JTR2S34YYLARI63A/gngrbees-story-vertical17.png Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171469-9GP8XA6QL7JIQKLRUKHS/stories14.jpg Blog - before and after: a sustainable activewear brand https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171483-4GLBCFZON232TMRA5XJF/gngrbees-story-vertical16.png Blog - before and after: a sustainable activewear brand https://www.brightenmade.com/blog/ways-to-use-your-brand-patterns-and-illustrations monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/03da806d-2db8-41b8-87a8-b6b1053fb574/brandpatterns-illosblogheader.png Blog - 3 Ways You Can Use Your Brand Patterns and Illustrations 3/8/23 BRanding three ways you can use your brand patterns and illustrations It’s all part of creating a full-on experience for your customers and clients. https://www.brightenmade.com/blog/what-no-one-told-me-about-entrepreneurship monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171593-0DBNY718Y4PYSJZZ4IZ5/entrepreneurship_header.png Blog - what no one ever told me about entrepreneurship 2/21/23 business what no one ever told me about entrepreneurship with nearly 7 years of entrepreneurship under my belt, I’ve learned a thing or two — and here’s what no one tells you about it. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171597-QCVPCDY5MC5GHWZB1P3G/1007_homeoffice2.JPG Blog - what no one ever told me about entrepreneurship - Enter: Entrepreneurship phase 1 I finally began to feel alive again in my career. This new business was something I thought about alllll the time. I couldn't wait for my lunch break when I could go work on a new wedding invitation for one of our clients, and I counted down the hours until I got off of work and could shoot content for our Instagram. I realized I was onto something — I loved entrepreneurship. While working with a business partner can definitely have its ups and downs, it definitely helped give me one thing I’m forever grateful for — confidence. Having someone to go through all the hard stuff with and who felt a similar drive to branch out of their 9-5 gave me the boost I needed! It was then that I realized if I truly wanted to become my own boss I needed to start another company — enter Brighten Made. Brighten Made begins With my previous company focusing on wedding and event stationery I wanted this new business to focus more on my other graphic design love — branding. Had I not gone through the client experiences and process of working with my business partner I wouldn’t have had the knowledge or confidence to go out on my own and start Brighten Made, and how devastating would that have been!? Had I not started Brighten Made I wouldn’t be doing the work that I love so much. With alllll of that being said, reliving my story and thinking about my journey here has made me realize there’s ONE major thing that no one tells you about entrepreneurship, and to be honest, it’s pretty crucial. https://www.brightenmade.com/blog/2022-year-in-review monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171612-KVNIHUJQHN77ZA1CP855/2022_yearinreview_header.png Blog - 2022 year in review 1/11/23 business, Personal 2022 year in review each week during our team meeting, I have my team share their highs and lows from the week so today I’m sharing my honest highs and lows from the year with you. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e386b489-9a49-46a5-9d03-5f7c48131654/142112220722-35+mm.jpg Blog - 2022 year in review - The highlights - Worked alongside three amazing women (see above!) as we served branding and website clients all over the globe! - Had my highest year of revenue to date. - Took more vacations than ever before (shout out to previously mentioned team)! Cancun (x2), Tulum, Austin (x2), Lake Como, Varenna, Bellagio, Rome, Milan, Bologna, Raleigh, Joshua Tree, Palm Springs. - Fell IN LOVE with wellness and trying to balance my hormones. - Saw my design work in Times Square, on the Today Show, and in Target (talk about a “pinch me” moment). - Made new friends — which let’s be honest can be so dang hard to do as an adult, especially when you work from home. - Spoke at my first business conference! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/686242e8-c6d7-4614-b855-00ed117f3287/IMG_6647.jpg Blog - 2022 year in review - The lows - Experienced the slowest season of business and new bookings than ever before. - Dealt with the overwhelm of running a product-based business out of my house (10/10 don’t recommend). - Struggled with infertility and being frustrated with my body defeating me. - Didn’t hit my yearly revenue goal for either Brighten Made or Brighten Living. - Questioned my business decisions at times and dealt with the weight of responsibility that comes with a growing business and having a team to look out for. https://www.brightenmade.com/blog/strategic-branding-approach monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171630-N7FSNY3MVDHTKB3DQCU8/strategic-branding-approach_headernew.png Blog - what is a strategic branding approach and why does it cost more? 8/3/22 branding what is a strategic branding approach and why does it cost more? here’s a sneak peek — we take the time to get to know you, your business, and your audience so that we can build a full brand identity that gives, and gives, and gives to your business for years to come. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171666-IFR60E4U99SC8T3ECAPU/gngrbees-story-vertical2.png Blog - what is a strategic branding approach and why does it cost more? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171643-HPGZBWJWYN9SE5EA9XCP/gngrbees-story-vertical14.png Blog - what is a strategic branding approach and why does it cost more? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171658-7F7RHCKIEIXP2CKEHH0V/gngrbees-story-vertical5.png Blog - what is a strategic branding approach and why does it cost more? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171651-Q9N0SM8FKWWG9DR1PNCH/gngrbees-story-vertical10.png Blog - what is a strategic branding approach and why does it cost more? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171677-Q5HXJW6JIQKDVJPE0RN0/gngrbees-brandboard.png Blog - what is a strategic branding approach and why does it cost more? - Cue the strategic magic… Once we’re set on the strategy behind your brand, we begin working our magic. Through strategic design decisions and a whole lot of passion, we begin building a full branding experience, not just a single logo. Let’s expand on that a little — “just a logo” isn’t going to be able to tell your brand’s full story or set you up for success for years to come. Yes, building a full brand identity is a bigger investment than a single logo would be but it’s worth it. And here’s why. Today’s consumers will always choose the business with the best branding, strongest website, highest reviews, and most compelling messaging — always. In today’s world and economy, our minds have been continually trained to expect a level of elevated quality within the marketplace regardless of the business sector. We as consumers naturally gravitate toward difference and excellence, and so does our money. That’s why we go ALL OUT. Your full brand identity includes a primary logo, secondary logos, brand marks, patterns, custom illustrations, typography styling (aka font selection), a branded color palette, and image direction. Throughout our process, we’ll even show you what collateral and a website could look like so you can envision your brand in real life. Together, we’ll work to refine everything until it’s golden. From branding to conversion Now it’s time to release your branding to the world and watch all of the sales and leads come rolling in! Once everything is approved, you’ll receive the final files in an organized folder along with the resources you need to confidently use your new branding. Let me explain a little further — we realize that not everyone is a graphic designer so we provide a comprehensive guide that will walk you through what elements to use where, exact color codes, letter spacing, exactly what fonts to use where and when and SO MUCH MORE. In the end, you’ll be able to take your beautiful brand and use it successfully in a way that positions you as an expert in your field. But it doesn’t have to end there if you don’t want it to! We’re happy to offer strategic web design and other collateral to create an even fuller brand experience. https://www.brightenmade.com/blog/q-and-a-bri monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171688-1U3E3QK7R9HHTZ1E86LU/bri-header_qanda.png Blog - get to know the boss babe behind brighten made 7/20/22 PERSONAL get to know the boss babe behind brighten made margarita enthusiast, dog mom, enneagram three — get to know the lead designer and business owner behind Brighten Made. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171692-KG8S6SKWN5SZ70AD7Q1P/qanda-bri_image1.png Blog - get to know the boss babe behind brighten made - What’s your Enneagram? I’m a three, duh. I love checking things off my (never-ending) to-do list and feel accomplished pretty much all the time. I’m bad at relaxing, I love chasing goals and working hard. I like to think it’s my best and worst quality. What does your morning routine look like? I’m hugely into fitness and moving my body so depending on the day, I may make it to a 6 am workout class, but more than likely I’m hitting the snooze button and going to 7 am instead. After my workout, I hop in the shower and get ready for the day. I like to be presentable most days, even though I work from home. My friends think I’m crazy for wearing jeans at my desk, but look good, feel good as I always say. It helps me get in the creative headspace! Once I make myself an iced coffee, I’ll throw up a post on Instagram and then I’ll sit down at my desk. I begin my workday by checking in on slack with my team, along with email to see if there’s anything pressing for me to handle. From there, I’ll hop over to my Asana Dashboard and make my plan of attack for the rest of the day. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171704-08F7WBMO4Q6ZKPJWWDE4/Bri%26Joe-JoshuaTreeAnniversaryPhotos-AlexandriaMonettePhoto-43.jpg Blog - get to know the boss babe behind brighten made - What inspires you? Travveeeelllliiing and exploring new places! My surroundings are probably one of the biggest ways I get inspired and stay inspired. I’m a home decor lover, if you couldn’t tell already, but there’s nothing like visiting a new place. It fuels my creativity in a whole new way by seeing and experiencing another culture and place. We’re going back to Italy this fall and I literallllyyy CANNOT WAIT. Aside from travel, I love to get outside. There’s something about a good, long walk that gives me fresh new ideas. I also love to shop (maybe a bit too much?) and seeing what the latest trends are. You’ll also find me re-arranging my home once a week for a refresh which always leaves me feeling excited about design. What’s a day in your role look like? I went from juggling every single task in my business, to one day waking up and having an amazing team to support me. Still doesn’t quite feel like real life, but man I’m grateful. With that being said, my day-to-day totally varies depending on our current client workload and projects. I spend my mornings usually reviewing design projects and slacking with Lauren to make sure ALL THE THANGS are good to go for the day. From there, I’ll spend my afternoons diving into deep creative work. This is usually when I like to get in the zone and silence all notifications so I can do the thing I love: design! It might look like a Shopify site, a new brand identity, or creating a brand strategy and direction for a new client. I’ll wrap up my day tying up any loose ends on projects as well as focusing on Brighten Made marketing for the week. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171708-5C6CV5AG8ANOWNDS85FJ/qanda-bri_image3.png Blog - get to know the boss babe behind brighten made - What’s your favorite design trend right now? This might sound kind of weird and something I NEVER thought I’d be into… but part of me is semi-into the cottagey vibes that are coming back? I know that coastal grandmother is a whole vibe, so I’m sort of digging putting my own spin on that with a touch of boho ofc. I will also never ever say no to anything crochet. In addition, I’m also a sucker for checkered retro vibes if you couldn’t tell already. My husband thinks my checkered obsession means I’m suddenly a Tennesse football fan (IYKYK). If you weren’t a designer/biz owner what would you be doing? I would probably be owning another business, lol. Maybe a cute shop or an interior design studio?! I don’t think I want to actually be an interior designer for other people, so I’d rather just be like a home decor blogger if that counts. It’s also on my bucket list to open up a cute coffee shop as well as a boho cocktail bar someday. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171712-7K4XYJX1EH2OUC5XM9HC/qanda-bri_image4.png Blog - get to know the boss babe behind brighten made - What’s your drink of choice? If we’re talking a cocktail, I love a good shaken margarita that isn’t overly sweet with extra salt on the rim. I’m also into champagne. As far as non-alcohol beverages, I can’t seem to break up with Diet Coke. I also love a good iced latte with oat milk. If you had to pick, what’s your favorite movie? BRIDESMAIDS! Or Mean Girls. I can quote both movies front to back no problem. One time Melissa McCarthy re-posted a Brighten Made quote and I about died. It was so fetch. Do you have a favorite music genre or artist? This is going to make me sound supppperrrr basic but I love me some T. Swift. No shame! I also love Morgan Wallen as well as all the Indie bands that Joe makes me listen to. Fun fact, he was in a band once so you’ll find us frequenting most concerts in Des Moines! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171747-1YUXJVJX9EF7MRKEZ1AE/Bri%26Joe-JoshuaTreeAnniversaryPhotos-AlexandriaMonettePhoto-147.jpg Blog - get to know the boss babe behind brighten made https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171739-5NOGC233Y5ECJI3U9UOH/DSC03276.JPG Blog - get to know the boss babe behind brighten made https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171725-K73EX3H5X6FIBWH8UZZ4/IMG_2381.JPG Blog - get to know the boss babe behind brighten made https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171732-FL45Z7EPL7LRTTXCJ1XD/DSC02848.JPG Blog - get to know the boss babe behind brighten made https://www.brightenmade.com/blog/q-and-a-erica monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171768-3ZZLT8EF8G5JVH4S8TGT/erica-header-image_sol-authentica-branding.png Blog - get to know senior designer erica 7/13/22 business get to know our senior designer erica dog mom and BIG Green Bay Packers fan — come meet our senior designer, Erica Gloeckler. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171772-QU6CQ4ERX2BAG9LOERSK/qanda_erica-1.png Blog - get to know senior designer erica - What’s your Enneagram? I’m a 9 — peacemaker. I just want everyone to get along and I absolutely can’t stand conflict! I also score pretty highly as a 4, the individualist (emotionally honest, creative and personal), which makes sense as a creative human. What does your morning routine look like? I try to begin the day with yoga, walking my dog, Wilder, or just sitting outside on the patio for a minute. Being active or stepping outside helps me start the day off in a positive mindset! Then, I make my coffee (typically with a french press) and maybe some oatmeal. Since beginning my work-from-home journey I have realllly been slacking on my outfit game and you can usually catch me in a comfy set. I settle in with my computer and a podcast or playlist and get to work! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171775-5NMOBCXCIEB1ZA783F45/qanda_erica-2b.png Blog - get to know senior designer erica - What’s a day in your role look like? I spend most of my time on my computer or iPad working on brands, illustrations and collateral projects. I work closely with our incredible project manager to ensure I am completing projects on time (time management doesn’t come suuuper naturally to me, haha, so it’s so great to have someone on our team who is a pro at navigating this side of things and keeps me on track… love you, Lauren!) I would say I spend most of my time illustrating for many of the amazing brands we work with and I love it! What do you like to do outside of work? Summer is my absolute favorite season — so I’m thriving right now! I love to be outside, whether I’m hiking, camping, boating, posting up on a patio and watching live music, or walking our Australian Shepherd-mix, Wilder. My husband and I love to travel and spend time with family and friends. We love any and all Mexican restaurants (chips and guac forever <3). Also, we live in Green Bay and are inevitably big Packer fans so we love to go to games. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171779-CMQE20TZVDMRLO1Q19OD/qanda_erica-3.png Blog - get to know senior designer erica - What’s your drink of choice? As far as coffee goes, I love lavender lattes or just coffee with a bit of cream. If we’re talking cocktails, I love margaritas or ranch waters (one trip to Austin, and I was hooked!) I also enjoy beer and am currently very into the Indeed Brewing Pistachio Cream Ale (weird but addicting). If you had to pick, what’s your favorite movie? It Takes Two, You’ve Got Mail, How to Lose a Guy in Ten Days — clearly, I can’t just pick a favorite there are too many good ones! Do you have a favorite music genre or artist? My favorite bands are the Lumineers and Caamp! I love all indie, acoustic, folk music, but I listen to anything… like Harry’s House (wow! So good!!) :) https://www.brightenmade.com/blog/one-branding-concept-approach monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171793-BSZWDZC5A2P45YF9IJD9/one-branding-concept_headerimage-new.png Blog - why I only present one branding concept 6/22/22 branding why I only present one branding concept it comes down to this — when you hire a designer you’re hiring them as the expert on the project. https://www.brightenmade.com/blog/q-and-a-rachel monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171804-VC1GYX8YQRCGN4OPG6VJ/rachelnewheader.png Blog - get to know senior designer rachel 6/15/22 business get to know our senior designer rachel kombucha enthusiast, reality tv fanatic, and avid runner — come meet one of our senior designers, Rachel Walter. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171808-HXMGLMOB9UZR7FEEWT40/qanda-rachel1.png Blog - get to know senior designer rachel What’s your Enneagram? After an in-depth questionnaire, I found out I am in fact a SIX! (Not an enneagram nine which I thought I was for so long!) A Loyalist is known for being grounded, self-expressive, dependable yet — anxious (which is all SO TRUE for me). I often lead with a positive attitude and commitment to my Brighten Made team. What does your morning routine look like? Mornings are my FAVORITE part of the day! During the hot summer days, I spend my mornings doing the thing I love the most — moving my body! Running is a huge part of my life. I find myself in a more positive and optimistic mood when I start my day by getting my mind in the right place. Then I routinely get ready for work, eat breakfast and pour a coffee before I sit at my desk (sending Lauren a million messages)! What inspires you? As cheesy as it sounds, I am 100% inspired by my team! There is so much going on behind the scenes at Brighten Made to make it what it is! I have loved seeing Bri’s style grow and change over the past few years, seeing Lauren so committed to organizing every task that comes through and Erica's beautiful eye for illustration and color. It’s so special to see a team working together, committed to our work. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171812-SLXW5OFB7MNUF9XEZ2VL/qanda-rachel3.png Blog - get to know senior designer rachel What’s a day in your role look like? My workdays vary depending on what projects we have moving! Recently, I’ve been building out Squarespace or Shopify sites, creating collateral (think thank you cards, business cards, email templates, packaging and basically anything you can dream up)! I also help Bri with branding build-outs by contributing some unique illustrations or helping with revisions. Between these tasks, I finalize brand final files and guidelines before sending projects out the door. What do you like to do outside of work? I enjoy spending most of my time outside (even when I am working!). I love sitting on my porch, laying around at the park or walking in my neighborhood. Though I love to cook, I enjoy winding down my night at a local KC spot sharing moments with family and friends. In the summer, I spend my weekends at the lake with family and soak up as much vitamin D as possible! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171816-J1O0YV8L5R1LEXT6C4SD/qanda-rachel4.png Blog - get to know senior designer rachel What’s your drink of choice? Nothing soothes my soul like a cold glass of kombucha. Obsessed. Also, have you heard the Brighten Made team loves coffee? If you had to pick, what’s your favorite movie? I will binge any rom com. (Who doesn’t love Matthew McConaughey??) Do you have a favorite music genre or artist? My recent playlists include: Houndmouth, Mt. Joy, Tame Impala, Vista Kicks,The Backseat Lovers and Hippo Campus. https://www.brightenmade.com/blog/q-and-a-lauren monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171831-P883UVEW4DBNWM0YNGIR/lauren_qanda_header.png Blog - get to know our project manager and copy guru 6/8/22 business get to know our project manager and copy guru project manager, mama, writer, wife, organizing extraordinaire — these are just a few words to describe our Brighten Made project manager, Lauren Lowry. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/7d3e0064-ee77-4544-b0ed-02b1292c4722/114147220722-28+mm.jpg Blog - get to know our project manager and copy guru - What’s your Enneagram? I’m an enneagram 1 — The Reformer. Also known as a perfectionist which when it comes to project management work benefits me pretty well, ha! I definitely hate being wrong or feeling like I’m in the wrong and try my best to make sure everything goes off without a hitch. I’m also a HUGE fan of the enneagram test (and all personality tests really) so 20/10 recommend if you haven’t taken it already! What does your morning routine look like? It depends on how the night goes…I have a 1.5-year-old so if he sleeps through the night then I’m up at 4:30 to hop on the Peloton. If he has a rough night (happens rarely but when it does…) then I snooze until 6:30. Either way, I get up and get myself ready, then I get Atticus up (previously mentioned 1.5-year-old) and get him ready, then we eat some breakfast and we’re out the door to daycare. Then…work begins. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/0987d422-469a-438a-a8b4-1cce461df69b/the+lowry+family-63.jpg Blog - get to know our project manager and copy guru What do you like to do outside of work? My husband and I love going to the local brewery in our hometown and spending time with our friends and family. I’m also pretty avid about working out so I really enjoy de-stressing via my Peloton bike or a workout on the app. What’s your favorite design trend right now? I’m always drawn to the brands where we switch things up and keep it simple. I love a more muted palette and earth tones, so I was shocked when I found I’m really loving checkered patterns right now. They’re definitely bolder than what I’m usually drawn to but something about them is definitely a vibe. Close second — retro-style typography. If you weren’t a project manager or copywriter what would you be doing? I pretty much try to convince my husband that we should flip houses on the daily. I LOVE when we have home projects going on and love mood boarding a space to design everything from paint color down to hardware choices on a dresser. https://www.brightenmade.com/blog/tips-to-avoid-audience-confusion monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171857-DWRVYMVVA8QEAAH9B5TV/new-header_avoid-audience-confusion.png Blog - how to avoid audience confusion with your branding 6/1/22 branding how to avoid audience confusion with your branding SPOILER: Canva templates aren’t always your friend. https://www.brightenmade.com/blog/advice-for-young-designers monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171872-30C68S4F7YBNONTRYEJU/advice-for-young-designers_header.png Blog - my biggest advice to young designers 5/12/22 education my biggest advice to young designers TL;DR: Show up before you’re ready. https://www.brightenmade.com/blog/building-a-personal-brand-on-social-media monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171882-KWD1D4LCZ8CVW28XRGMU/personal-brand_newheader.png Blog - why you should be building a personal brand 3/11/22 education why you should be building a personal brand Pro Tip: Building your business on social media goes beyond just sharing client work. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171886-EJP3GXUH1LTPN47GFX6S/46CA14A4-131C-4189-95D2-94A4965A86EA-35174001-113A-4E9A-A6E6-DFA64589C912-1.jpg Blog - why you should be building a personal brand FREE GUIDE 30+ Content ideas for designers Let’s recap — Potential clients want to connect with YOU. Humans CONNECT with humans. When you build a relationship with your community, you turn your followers into a loyal fan base that will buy from you for years to come. To get you started I’m sharing 30+ content ideas for freeeeee! grab the guide https://www.brightenmade.com/blog/tips-for-building-your-instagram monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171898-WAMXI0FIUJA3ZPIBBUB0/instagram-strategy_new-header.png Blog - 5 tips to build your instagram and attract dream clients 2/28/22 education 5 tips to build your instagram and attract dream clients Who else has felt personally victimized by instagram’s algorithm? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/8cdeb7cb-8c3d-4bdd-9bc2-008ccab23daf/6H6A8053.jpg Blog - 5 tips to build your instagram and attract dream clients - Tip 03. Curate a portfolio This one might seem like a no-brainer but curate a portfolio of work you want to attract! Are you dying to design in a minimal style for wellness brands but all of your portfolio consists of projects that are anything but that? Create a personal project that aligns with your goals and share the heck out of it. When curating that portfolio also keep in mind an aesthetically pleasing, cohesive feed — we are designers after all. Okay yes, obsessing over an Instagram feed can seem silly BUT if you’re in the business to grow your following so that you can grow your service then buckle up. - Use the same few filters on *every* photo. I’ve made my own in Lightroom and I stick to the same few editing styles for a consistent look. - Come up with a plan to rotate your content and stick with it! For me, I alternate my posts between graphics and photos because it creates contrast when they sit next to each other on my feed. Oh and DON’T FORGET REELS!! - Decide on a color story and font system and don’t change it. Here’s the deal. I get you are excited about this new color or font, and while you can introduce new things to your feed if you’re changing your look every 2 seconds no one is going to remember your brand. Come up with a palette and STICK TO IT! - When you do decide to break your own rules, do it multiple times. For example, when I randomly decide to throw in an off-brand color such as green, I’ll use a similar tone a few posts later, so that as a whole it feels cohesive. https://www.brightenmade.com/blog/branding-color-palette-tips monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171918-J6YGMGBUTAACZG5ONOKF/Untitled-1.png Blog - how many colors should I have in my brand color palette? 2/11/22 branding how many colors should I have in my brand color palette? The answer — it depends! https://www.brightenmade.com/blog/when-to-hire-a-brand-designer monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171936-HC8YTIHU5EJ7B0IYNIFQ/brand-designer_header.png Blog - when to hire a brand designer 2/1/22 branding when should I hire a brand designer? calling all business owners who are starting a new biz — this one’s for you. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171940-0LA2EYTBO6Q2Z0QD562S/IMG_9940.jpg Blog - when to hire a brand designer - Product-based businesses So you run a product-based business? FAB! I recommend having your manufacturer settled on and prototypes in the works. If you hire a designer well before this step, it can be tricky not only for things like product photography but also for your designer to have clarity on your brand. I design best when I can visualize the product and the experience the audience will encounter with it (as do most other designers!). Just remember, if you wait to hire a designer until after the products are ready, you might feel rushed to get a brand and website created ASAP so you can begin selling. However, good branding and web design take time (KEYWORD GOOD). If you rush the process, you’ll end up redoing it sooner rather than later which will cost you more money in the long run. Basically, what I’m saying is to be realistic when it comes to setting up a timeline for launching your product-based business. Hire a designer after you’ve got some of the nitty-gritty figured out but well before you truly want to launch, and remember good branding and web design take time so don’t forget to trust the process and your designer. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171944-I6AC5558R7T8LCII0P3C/womenscollective-vertical6.PNG Blog - when to hire a brand designer - Service-based businesses If you’re a service-based business, I don’t think you have to wait to begin day one of your business until your branding and website are ready. Good design for a service-based business can happen before you’ve truly launched but I recommend getting the word out there about your business ahead of launch. With that being said, you DO need to have the services you’re going to offer and your audience nailed down before you reach out to a designer. If you don’t have these figured out, it makes it incredibly difficult for your designer to create a brand that properly represents you and that will resonate with your ideal audience. At the beginning of Brighten Made, I was offering all types of design services but after a year in, I realized that my specialty and focus was branding. Had I invested in a designer and branding, I might’ve had to redo my messaging, website and overall branding to accurately reflect the type of work I wanted to attract. Through the whole process, just remember — your designer isn’t your business partner and isn’t here to help you make core business decisions. We’re here to uplevel your branding! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171949-KNYFEY64XIF7KS71X12A/lucie-vertical3lightpink.png Blog - when to hire a brand designer - Personal brands Last but not least, personal brands. While this isn’t always the case, I’ve found that more often than not personal brands are able to get by with DIY branding to start. With product-based businesses that are so heavily focused on packaging, it can be hard to convince buyers to trust you and your product if it looks like it was done by a premade template in Canva. Personal brands have a bit more leeway here and can get by with some DIY branding as they grow their following and identify how they want to be represented. With that being said, there is still SO much value in hiring a designer for your personal brand. DIY branding might be enough to get you started but you’ll want something a bit more custom and timeless for the long term. https://www.brightenmade.com/blog/tips-to-stay-inspired-working-from-home monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171962-T7WF39L1UB1I9H6G5ZK7/home-office-tips_header.png Blog - three tips to stay inspired when working from home 1/24/22 personal three tips to stay inspired when working from home spoiler alert: It goes beyond keeping a clean office space. https://www.brightenmade.com/blog/2021-year-in-review monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171989-8UANU3XOE4DVCLHT9LX4/2021-year-in-review_header.png Blog - 2021 year in review 12/31/21 business 2021 year in review As this year comes to a close, my inner enneagram 3 can’t help but look back on this past year and reflect (if you know, you know). It’s been such a season of growth and with the highs have come the lows. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171993-VFFPNSMW4DX8X81ZPXLS/brightenmade-branding-008502.jpg Blog - 2021 year in review - The highlights Booked one project that equated to my first corporate salary out of college. Grew a design team and hired two full-time employees. Had rave reviews from amazing clients and worked on a lot of creatively fulfilling projects. Hit my revenue goal for the year in October. Launched a second business — Brighten Living. Worked on a DREAM project with a female entrepreneur that I’ve looked up to from day one. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082171998-AQFXGJE7K4DL3U0OIYBD/E94E2534-45DD-4B00-A256-58890A2C7DDF.JPG Blog - 2021 year in review - The lows Struggled with my health — spent hours in doctors’ offices and cried searching for answers. Was diagnosed with celiac disease and had to completely change my lifestyle. Wrestled with comparison and feeling like an imposter at times. Dealt with growing pains and hiring new employees during a pandemic (seriously, though when will this end!?). Didn’t know how to be a “boss”. Overworked, burnt out, and questioned my business decisions. With all of that being said, cheers to 2022! https://www.brightenmade.com/blog/how-timelines-changed-my-business monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172010-U7N9GSE1EH9VTAJ5Z2QJ/timelines_header.png Blog - the thing that changed my business 3/4/21 business one of the number one things that has changed my business Do you struggle with getting clients to give you feedback on materials in a timely manner? Say peace out to scope creep, projects lasting months longer than they should’ve, and that overwhelming feeling of projects dragging on. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172015-0VS9WNOTCWHKMBC9O8RW/AB5F381F-DD3E-4AF1-87BF-34D143C13770+2.JPG Blog - the thing that changed my business - Let’s rewind a minute, shall we? Flashback to Bri in November of 2017. I had just quit my full-time job to pursue my two businesses at the time (one being Brighten Made) all while trying to plan a wedding. I quickly became overwhelmed with how my time now equaled the amount of money I’d be making. In the past, any money I made from my side hustles was “fun money” because I had a 9-5 that paid all my bills. But now that my side hustles were my actual hustles, I had to figure out how to become profitable so I could stay afloat. As I began booking new projects and attempting to wrap up current ones, I had no idea how the heck to get clients out the door after I began working with them. It felt like every single project lasted months and months with no end in sight. I felt like scope creep kept happening. I didn’t know how to communicate that we were over our revisions or that one of the things they were asking for wasn’t a part of the originally agreed upon work. Not only that but I had no idea how many projects I could plan for at any given time because I HAD NO IDEA WHEN THEY WERE ENDING. Without knowing when they were ending, I couldn’t plan for vacation or other life events, like my wedding. I also didn’t know how much money I was even making because each project had its own pace. One branding project took 5 weeks, the next took three months, and another took a year. You think I’m kidding — I’m not! https://www.brightenmade.com/blog/which-website-platform-should-i-use monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172031-7RNHJLP95H0MH0NQUBLG/best-website-platforms_header.png Blog - which website platform should you use? 2/24/21 WEb design which website platform is best for your brand? A website is sooooo important to help extend your brand online and communicate with your audience about what you offer. We want to give your audience an amazing first impression and that starts with selecting the best website platform for your business. So, what platforms are out there and why do we choose the ones we do? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172035-FXMV477Y5QPJ14MBKB6Y/squarespace-image.png Blog - which website platform should you use? - First up, Squarespace Squarespace has been my day one. It was the first website platform I used and it’s stuck with me for 8+ years! I built my first portfolio on Squarespace and it’s what my current website (that you’re looking at now) is on. I recommend Squarespace for most small business owners who have a service-based businesses. I love Squarespace because of its super user-friendly interface which allows my clients to easily update text and images after the process is over. At the same time, we’re able to get a super custom, branded look without paying for a developer to code it from scratch. Squarespace allows you to blog, sell products online, and give more information about your services — everything a service-based business owner could need! Are you a designer and interested in learning more about Squarespace? Here are a few resources! Squarestylist ⁣ W3 Schools for HTML/CSS https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172040-C2USJF8O564QKLVYAZTQ/A85546A7-D1A4-4651-9993-D6F54D73396F.JPG Blog - which website platform should you use? - Next, Shopify This one is for my e-commerce brands! While you can sell products on Squarespace, Shopify is a much more robust platform and will be a game changer for your product-based business. If your goal is to solely sell products online, I can’t recommend Shopify enough. The design capabilities in Shopify are a bit more limited than Squarespace, but I’ve found a lot of work-arounds to give my clients the custom look they’re wanting. Typically, most of my clients start with a theme from Shopify’s theme store. Then we tweak it and customize it to fit their brand and overall aesthetic. We also use apps for certain features that we aren’t able to achieve through the theme or we partner with a developer to make a few tweaks to the theme in order to implement certain functionality that they’re needing. There’s also the option to build completely from scratch and partner with a developer, however, that can add another $20k+ onto the overall investment so it’s not a common route to go! Are you a designer and interested in learning more about Shopify? Here’s a course I took: Amplify Shopify https://www.brightenmade.com/blog/2020-year-in-review monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172050-L4N5WQO2I930I1HYRHEZ/brightenmade-winter2020-31.jpg Blog - 2020 year in review 12/30/20 business 2020 year in review Remember when we all thought 2020 was going to be the most epic year yet!? Yeah, me too. While 2020 has gotten a bad rap, it’s been a weird blessing in a lot of ways as well. So let’s recap the year and say sayonara 2020. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172055-9XN7KTU64YKL8R0MCDQL/brightenmade-winter2020-2.jpg Blog - 2020 year in review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172059-MG8CUDL46NTKG9VK3I67/brightenmade-winter2020-41.jpg Blog - 2020 year in review - Personal losses This one is pretty vulnerable for me to share, but I had a falling out with one of my closest friends earlier this year. It was really hard on me and something that I struggled with often. I also had a hard time mentally AND physically during lockdown (I mean, who didn’t!?). The only way I’ve stayed sane working from home in the past is by incorporating plenty of social events on my calendar. Whether it be working at a coffee shop a couple days a week, meeting a friend for happy hour or lunch — I need to have moments of interaction with people. So with lockdown forcing me to never leave my house, it definitely took a toll on my mental health. I also didn’t realize just HOW happy group fitness makes me. If you’re new here, I’m a big Orangetheory goer, so working out alone was not really my cup of tea. Personal wins Prior to COVID hitting the U.S., my husband and I went on one of the most epic trips to Ixtapa, Mexico. The place we stayed was surreal, and had I known it would be my last real vacation of the year I maybe would’ve soaked it up all the more. With all the rearranging and redecorating I’ve done to shake things up at home, we also started planning our basement finish a few months ago, and we’re hopefully going to be starting that sometime in early 2021! The plus side of COVID forcing everyone to stay home, is that my husband has been able to work alongside me over the past 9 months. I’ve always struggled with working from home in the past, but having him here with me has really helped with that. And with that being said, my family has thankfully stayed safe + healthy during all of this. Lastly, I feel like I’ve really gotten to know myself this year. I feel super confident in where my business and life are headed, and I don’t think I’ve ever had such a crystal clear vision before. I’m excited for what’s to come, to take risks, and make changes to better myself and those around me! https://www.brightenmade.com/blog/spring-home-tour-2020 monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172069-UPNE7B2VP0XKBEYW2DR7/spring-home-tour_headerimage.png Blog - spring home tour 4/30/20 personal spring home tour It’s here! I’m finally sharing an updated home tour. While we still have plans to make some changes, I’m excited to share the state our house is in right now. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172074-4OTLDOTS6JKXP6EVL33B/FF03312E-7426-442D-B6ED-E9D166D093A1.jpg Blog - spring home tour - The entryway Shop our entryway: vintage rug, mirror (linked similar!), plant stand (white version), pillows + bench. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172117-BQQFERBGMY4FAK2LBREA/1E69E51B-23A7-4D55-8A7D-C98AFB200468.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172125-TGCMV4TKRZ16NJ2ST33G/2A34FF7A-764D-4D81-8AB2-7BF73ADB7580%2B2.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172110-NBXLZ215YSEJDKZM7O2O/4B30893A-FC47-480F-8A6E-B9AC2C7AFDAB.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172103-J1BBJ3JU9HHYVD683F22/5E9C5458-647B-49E7-A1BB-CCEE789127CA.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172096-YBFNOILAKDPEM3XPRKWD/BE8258E9-C25A-4B76-8319-D62E598C3C71.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172089-2J0UQGP5XE8ORHJ5WS5R/image-asset.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172169-CIGWXX6QH6QK104G8WNR/7F701BA9-1BEF-427F-9E5E-641AE8CBEE65.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172162-46LP2ZO1VPPB3HC2OANP/CA602956-63FF-4A22-A4A3-47056AF5C2D8.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172155-9HQ98KEG1PINGQFIMKZ7/E35962A6-8398-4ACE-A9A0-49A9C10EA0F2.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172147-8RBXGZBPG2KG4J2EK8H1/image-asset.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172214-BLASMOSLLODEBPQ5043D/7E8309DB-42AB-4EAB-9044-AFDE2313924E.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172206-OT4TMU1H1X28I7UCCJUP/49E334C8-0372-4B3A-9E7C-C41F347C49D1.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172198-QDOPAUBQ236CBHINYPG5/443C315F-146D-4D37-A454-0F553982651F.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172271-6XTNKJGXJFQIFFTPWV5E/6A44509F-5972-42F6-9CDE-B0947026EB58.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172264-L1I5ANQYYX3KJOZ7OE4Y/53C9F321-F0B2-477B-AF3B-1302E4AA41CD.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172256-Z3YJ6DZ9OARCW50RO2T9/399D6881-CF5F-4DE8-9075-50D3C12EEE3E.jpg Blog - spring home tour https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172249-91TM0Z1ZDJMCCK6JTX8N/F38D4FB8-97B5-4678-BA60-B41843CC3B00%2B2.jpg Blog - spring home tour https://www.brightenmade.com/blog/building-our-house-q-and-a monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172298-O7XWKZOO3BSQDKQVNHJ5/house-building-q-and-a_header.png Blog - house building questions and answers 10/25/19 personal house building q + a Over the past several months, Joe and I have been working hard to customize and build our new home together! It’s been such a fun process (hello, we’re both designers, ha!) that I’m actually a little sad for it to end. I asked the Insta fam what questions they had for me about the house building process, and while we still have a month left, I wanted to share the experience so far. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172302-QX779K3HSVCCU0VEVCF0/56E24C60-DBC3-4480-AD7A-E27EAFFE6EDD.jpg Blog - house building questions and answers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172305-QOW2KS6LCMQLNE785V2L/EB810B60-8B64-4D49-A985-A42EE28F5C03.jpg Blog - house building questions and answers Q: Why are you moving!? I love your house! A: We love our current house, too! Buttttt it’s time for something a little bigger. I bought our current house before I left my 9-5, got married, and brought home two pups. A lot has changed in a few years and our current home just isn’t big enough for us to grow as a family while also allowing for plenty of workspace for me since my home office is so important! Owning a business and having my work/life blend together, I’ve felt ready for a new space that didn’t have my bedroom right next to where I “go to work” everyday. I also love owning an older home, but they’re a lot of work to maintain and keep up with! Q: Did you guys do a semi-custom or fully custom home? Why and are you happy with it/what would you change? A: Technically semi-custom, but it feels like it’s fully custom! When we first started out, we were deciding between two of our builders floor-plans. The one we wanted (which is the one we ended up going with), was a little over our budget so we shrunk it down a tad in order to fit within our price range. For example: we got rid of a bathroom, made my office a little larger, and took in a little square feet from the main living space. With all of the adjustments we made, it felt like the floor plan ended up being more of a fully custom plan! We also got to choose all of the finishes which has been the best part. With where we’re at right now, we weren’t looking for a fully custom from scratch floor-plan. I’ve only lived in one other house, so to be totally honest their plans fit our needs perfectly! Q: Why did you decide to build? A: Building was the only option both my husband and I could come to agreement on! For me, I’ve always loved older homes and my dream was to fix up and renovate a beautiful old home. My husband on the other hand definitely wanted something newer and move in ready. Most new homes on the market don’t fit our aesthetic, and it feels silly to redo things when they’re already up to date. After living in a 1920’s home for a few years, I finally got on board with it and saw the perks of living in a new home! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172309-PI5I6Z1HRGA8RJEYVBGI/BFCB260E-4ECA-4B47-BDF2-A45219E218BF.jpg Blog - house building questions and answers Q: Did you know all of the costs before you started building? A: Yes and no. We made sure to get very detailed quotes before signing anything official to make sure it fit within our budget. For example, we knew we wanted black windows and wood floors throughout the main floor, so we asked them to quote all of that in the estimate. Because we had a good idea of what we wanted, we were able to ask for that ahead of time rather than realizing everything was an up-charge halfway through the process. There have still been things here and there that we decided to splurge on, but we also figured we’d probably go $10k over budget anyways. Q: How did you choose a builder? Who are you building with? A: I let my husband do the research on this one! We met with a lotttt of different builders. We looked for builders based on our budget, their semi-custom floor plans, and their quality. There were some builders that I’m sure we could’ve saved money on, but I just didn’t feel like the quality was up to par. At the same time, pretty much any builder can do anything you want, so for us we were more concerned about their ability to communicate, stay on deadline, etc. We almost went with a different builder but last minute changed plans and I’m SO glad we did! We’re building with Giovanti Homes. It’s been an amazingggg experience! Q: Where do you even start!? A: First things first, figure out a budget. For us, we knew we wanted this home to be something that we aren’t going to grow out of in 3 years like what happened in our current home. We knew we needed a good home office for me, and plenty of space to grow as a family in the future. I would start by figuring out your budget, then reaching out to builders who have plans that fall within that. Building a home is definitely an investment but sooo worth it in my opinion! https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172314-V17AKD23Y472BTE2BT5D/F216FF2B-CBAA-4AE4-9201-B917E7864A5E-2F73CA1C-80DD-41AA-8B4B-4DE45016EB7D.JPG Blog - house building questions and answers Q: Is it hard to choose design styles with two designers? A: My husband is more modern and I’d say I’m more boho, however we’re pretty good at compromising! I would say overall, our styles very much align. There were a few things I had to give in on, and a few things he had to too, but it’s been a super fun process and we’ve enjoyed being able to bounce ideas off of each other! Q: Did your builder have certain vendors you had to use to make selections from or was it more of a free for all? A: For the most part our builder had vendors, however I made sure that these vendors had the wide selection of styles that we wanted! There have been certain things that we’ve just picked out and ordered ourselves, for example all lighting and hardware, but otherwise I’ve been pretty pleased with their vendors! Q: How did you choose the bank to help you with your loan? A: My husband researched this, but basically we just went off of who could get us the lowest interest rate! Credit unions are usually the best. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172318-GTR1VT4L3CVDMB1VEBSK/IMG_0379+2.JPG Blog - house building questions and answers Q: Are you building this home to be your forever home? A: Not necessarily, but who knows it could be! My husband is sort of obsessed with houses, so I can see him wanting to move again in 10 years, ha! But since this is our first time building, I’m sure there might be things that we wish we would’ve done differently in the space since we haven’t had experience doing this before. I love the house though and I can’t imagine moving! Q: How did you afford to buy the land? A: We didn’t, our builder did! The land is factored into the price when we close on the home. We just had to put down a deposit with the builder, but other than that they’ve carried the construction loan. Q: Would you see any benefit of working with an interior designer, or do you like doing it all? A: Hmmm, yes and no! Our builder actually has a designer on staff and she’s been super helpful with ideas and bringing up things that I didn’t think of. For the most part, I feel like I knew what I wanted so I didn’t really see the need for a designer, but there are also a few things that I would like a professionals input on! https://www.brightenmade.com/blog/transitioning-to-a-full-time-freelancer monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172329-XDODDKUDS3PA76T16TNC/side-gig-to-full-time-freelance_header.png Blog - all about transitioning from a side-gig to a full-time freelancer 5/2/19 personal all about transitioning from a side-gig to a full-time freelancer One of the most common questions I’m asked is what the transition looked like as I went from corporate life with a side-gig to becoming a full-time freelancer. It’s a topic I’m so passionate about sharing soooo I’m glad you asked! Let’s get to it, shall we!? https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172337-8M5Q39DJ6IHBQJIP0I0D/brightenmade-fall2019-59.jpg Blog - all about transitioning from a side-gig to a full-time freelancer So, let’s rewind. When I started working towards leaving the corporate world, I was young. I wasn’t married or engaged and was still on my parent’s health insurance. I didn’t have anyone to provide for financially except myself. I think there’s a lot of pros and cons to this. At the time, I was a little bit envious of people who had a spouse that they could rely on financially because I thought it would make my transition so much easier. But looking back, I don’t know that there’s really any easy way to making the leap. I do know I’m glad I was able to experience it on my own because it forced me to figure it out for myself. For about the first year and a half of working towards freelance I was making decent side cash, but it was definitely not enough to support myself full-time. The positive side to this was that I was able to pay down a lot of my student debt, while also working full-time and saving more each month. I’ll be the first to admit that I’m naturally just a spender, so I liked having the extra money to not feel like I was living pay check to pay check. Once it got closer to the year and a half mark, I got more and more serious about leaving my job. I started thinking about when and how I could make the leap, what I should have in savings, etc. I saved up about 3 months worth of my 9-5 salary so that I could at least give myself a grace period as I made the transition. The last 6 months of having a side-gig and doing the 9-5 life was straight up exhausting. Before, I had worked some nights during the week, usually on Sundays too, but not a ton more than that. Now, I was working every single night from about 5pm to 10-11pm. Sometimes on Saturday, a lot of the time over my lunch hour, sometimes early in the morning BEFORE work, and always on Sunday. I was emotionally exhausted and I knew that it wasn’t a lifestyle I could maintain. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172333-Q1NZ26KMAJERQOIOI2ZT/brightenmade-fall2019-44.jpg Blog - all about transitioning from a side-gig to a full-time freelancer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/brighten-made-is-two monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172352-YS9JIV3DMXDLFX1E1SNW/brighten-made-is-two_header.png Blog - brighten made is two! 4/10/19 Business brighten made is two Two years (and a day) ago, I decided to launch Brighten Made. Unsure of what would come of it and a little nervous about what others would think, I did it anyway. And I’m so glad I did. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172356-9EFLASQFZWTSNZ637GO6/brightenmade-fall2019-21.jpg Blog - brighten made is two! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/changes-to-my-design-process monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172366-6BWXIAA594QZ1HUIUGM0/design-process_header.png Blog - 3 changes I made to my ever-evolving design process 1/22/19 Business 3 recent changes I made to my ever-evolving design process When I look back at where I was a year ago in my business my process was soooooo different. I could talk about process for days, but wanted to highlight three major shifts I’ve made over the past year and how it’s impacted my clients and work. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172370-BKUKHAKOY6LSHM0L15GN/BrightenMade0788.jpg Blog - 3 changes I made to my ever-evolving design process - Change 01. In-depth brand strategies Alright so this is a big one. Before I kick off a project, I like to send over a mood board (like most designers and creatives) along with explanations so the client has an idea of what I’m thinking before I dive into any actual design work. This is something I’ve been doing for years, even since the early days of my previous wedding stationery company, Flyover Design Co. What started off as sending pretty mood boards before beginning design projects shifted into a more in-depth brand strategy presentation. I slowly added to my initial mood board phase so the client could understand the intention behind the inspiration. It wasn’t until I took the Branding with Bre course though that I really flushed out the presentations with as much meaning as possible — covering everything from the client’s target audience to their competition, brand goals, and more. The key behind all of this is that it has helped me make sure I’m asking the right questions and doing enough research on my client so I can fully understand the ins and outs of their business. The more I know about their business, the more their branding will speak to the right people and bring them success. If you’re not familiar with Breanna’s course, it’s basically an entire overview of her design process and what has really worked for her and her clients. If you’re a designer, I HIGHLY recommend investing in her course — you can use the code “BRIGHTEN” at the check out for $25 OFF! https://www.brightenmade.com/blog/our-wedding monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172398-PNPE4TC1PBU7R2D5W0FH/magicalweddingday_header.png Blog - a glimpse into our rainy-day wedding 1/8/19 personal the story of our magical wedding day How our rainy day wedding turned out to be the magical, garden-inspired day of our dreams. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172491-0JC2G2OOHUSQRU5XIWD3/BrideandGroom-60.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172499-VXY16XQYBCROCQT19OGR/BrideandGroom-52.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172553-LYGMBVHLDTKL31B9MTZD/GettingReady-17.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172545-8OIOKRKQ33JHFJ1QJB2B/GettingReady-25.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172530-KVXFS7DHT80EKTF3HIUG/GettingReady-44.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172506-M7PC7GIKH18W8IY51XB3/BrideandGroom-32.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172537-QWIKXONL2H13PL98IUPA/GettingReady-34.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172474-IEJT9YJMW8GB7WRUOAHT/BrideandGroom-85.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172449-G7WM7YFA91XKXC4TJ3I7/BrideandGroom-118.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172522-HOMFOCSKGEST14QGJHWB/BrideandGroom-24.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172514-YNWXHNSBQPEVCSQYUUL2/BrideandGroom-31.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172416-TDIRL365T694HN3YB7QT/BrideandGroom-166.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172482-42JPVRSZ7BCAOXCHU1OP/BrideandGroom-62.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172432-SGCX2TQR01DLTGSLMSID/BrideandGroom-154.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172466-U31JABUN4Z23ZW8YKVQ6/BrideandGroom-106.jpg Blog - a glimpse into our rainy-day wedding https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172458-M46JBZ7LXOQL6WPJW5YM/BrideandGroom-111.jpg Blog - 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This year has been a fun, crazy, and wild ride filled with a lot of mixed emotions, highs and lows, and alllll the in betweens. Let’s dive in. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172865-IIV4PC7ZVXGIKYXTLT2X/BrightenMade2042.jpg Blog - 7 lessons I learned from my first year as a full-time business owner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/my-design-story monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172876-CF5KD7XNRVAPCNX8GND5/myreallifedesignstory_headerphoto.png Blog - my real life design story 9/6/18 Business my real life design story I get asked often what my design background is, where I went to school, and how I ended up where I am today. Soooo, I figured there’s no time like the present! I'm here to share alllll the answers with you. Buckle up — it’s a long one. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172880-I5COUGPJ0OA2IHIK5XS3/BrightenMade1503.jpg Blog - my real life design story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172885-JKUMWQP4YGQMULJJAAAP/BrightenMade0319.jpg Blog - my real life design story After getting into graphic design, I was so thankful that I didn't have to waste any more time building passageways out of cardboard or creating a tool out of paper (seriously they made us do that freshman year!). The classes for the next three years slowly built upon the fundamentals of graphic design. What started out as rearranging images + fonts turned into building full brand identities. The summer of my sophomore year I was blessed with an awesome opportunity to have an internship in Los Angeles for Penske Media Corporation. If you're not familiar with the company, they have a number of entertainment entities within, such as the magazine Variety. I didn't love L.A., but I did love getting to meet Neil Patrick Harris. While working with TV shows was sort of cool, I didn't watch much TV at that point in my life so I didn't fully connect with it. My junior year of college I had an apprenticeship lined up with Meredith Corporation (the same place I job shadowed when I was 12!). I absolutely loved working there. The culture, the people, and the work. I designed for smaller interior design-based magazines. It was the perfect blend of meshing my passions for both interior design and graphic design. The summer of my junior year I had originally wanted to find an internship in a bigger city like Chicago or New York. I was also hoping to get a bit more of the agency experience since up until this point I had primarily worked for publications. I knew I loved editorial design, but I wanted a taste of something else. I ended up taking an internship at a local design studio in Des Moines in effort to save money for the following semester where I'd study abroad in Rome. I'll be the first to admit I wasn't a fan of the agency life. I primarily designed advertisements and it didn't really fulfill me. That's not to say I was ruling out agencies in general, I just wasn't sure if that's what I wanted my focus to be on. The fall semester of my senior year I lived in Italy. For the first time in my life I wasn't overly hard on myself about school. I was a bit more focused on consuming as much wine, pizza, and gelato as I possibly could in four months. I also spent every single weekend traveling and being inspired by new places. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172889-N36F4I7GA8AP1O5QF8QA/BrightenMade0715.jpg Blog - my real life design story So, while I was exploring other ways to be creative, I had met a friend at BH&G named Natalie. If you guys aren't familiar with her, she's one of my closest buds. She and I had a similiar feeling at work where we just sort of left at night feeling a bit unfulfilled. At the time, her wedding was coming up and I helped her design some programs and create a few pieces for the day of. We worked well together and we both totally loved the boho chic, watercolor aesthetic. Natalie wasn't a designer, which was sort of nice in a way because designers have the same strengths and could easily butt heads. We decided after lots of hours of g-chatting each other at work, we'd start a company. We had no idea what all this company would do. We thought mostly wedding invitations and just creating cute stuff, but also maybe a logo for a business here and there too. Our success grew pretty rapidly and I think a lot of it was because we each had about 10 friends getting married who were our built in clientele. After working with friends and friends of friends, we officially had a fully operating business that gave us some nice side cash. It was a couple of years into the business where I started to realize as much as I loved designing wedding invitations, it wasn't ever going to be something that I could survive off of. In my head I thought we'd have an entire stationery line running through the stores of Target, but that just wasn't the case. We split profits 50/50, and after paying for printing and supplies, I didn't know how this dream of mine was ever going to become a reality. I was impatient. I became more and more frustrated with my day job. I didn't love how everything I designed got changed, or had to be approved by 14 people. I knew that it wasn't the life that I had imagined for myself. So, I decided to create another company. This was where things got a little weird. I didn't want to be over the top obvious that I was starting another business because I was sure that my day job would think I was nuts. But at the same time, I also wanted people to know I exist so that they'd hire me. Natalie and I had previously agreed that Flyover Design Co. would remain wedding + stationery related, which left me to create a business around my other passion - branding. https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172892-04R2VEHUA3XFSIH7F3EF/myreallifedesignstory_image4.jpg Blog - my real life design story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightenmade.com/blog/brighten-made-is-one monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172902-UJMA620RAWD3FUGOFR7K/header.jpg Blog - brighten made is one! 4/8/18 Business brighten made is one It's crazy to me to think that just one year ago today I launched Brighten Made. So much has changed for me both personally and professionally since then. Personally - I got engaged to my best friend, bought a cute 1920's house, got a puppy (Mr. Pickles - he's the best). https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1740082172977-1UEKGU4GHAKOB6VQTH7I/image10.jpg Blog - brighten made is one! It's crazy to me to think that just one year ago today I launched Brighten Made. So much has changed for me both personally and professionally since then. Personally - I got engaged to my best friend, bought a cute 1920's house, got a puppy (Mr. Pickles - he's the best). Professionally - I quit my full-time job to pursue this business of mine full-time. And also CHEERS! to my new website. It's been a long time coming, it still isn't perfect but I'm excited to have a place where I can share some of my thoughts and work more regularly. I think my website is one of those things I could redesign 4,000 times, so S/O to the perfectionist in me for letting it go live. There were so many amazing projects and clients I got to work with my first year of owning Brighten Made that I would've never imagined landing. I also certainly didn't think I'd make it to the point of full-time ownership either, but I did. It wasn't always like this though. So for the side hustlers out there who have dreams of making their business a full-time thing I want you to know it didn't come easy. In fact, for the first few months after launching Brighten Made I had ZERO clients. I would spend hours researching on how the heck I could do this thing that I loved and have people pay me money for it. It wasn't until the middle/end of last summer when things really started to pick up. Suddenly, I had landed a couple of pretty big clients. I shared the work, and then more came in. It got to a point where I either had to turn away work or put in my two weeks at my job. I was nervous, scared, excited - all the things. But turns out it wasn't as scary as I anticipated. 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https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/1a6ab393-5458-4f6f-9dc0-d4105c76c7ca/Croquetas%2Band%2BQueso_Ashley%2BWilson.jpeg https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/7db7df3b-8377-4fdd-a09c-d717262b7b03/LaSemilla-Portfolio2025.-7png.png https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/51c0efee-70f7-401f-a666-be7dbc219edc/desktop.png https://www.brightenmade.com/branding-portfolio/from-juniper-with-love monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/37d87b13-6b84-4d76-963d-7e6f69a51b88/Screenshot+2025-06-25+at+4.16.59%E2%80%AFPM.png Portfolio - From Juniper with Love (ecommerce) https://images.squarespace-cdn.com/content/v1/67b78b6357030947b2aac2f4/e6163a09-fa7b-450c-871a-9b7669c8b7fc/SouthsideDay2--236_websize.png Portfolio - From Juniper with Love (ecommerce) 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