because “just a logo” doesn’t cut it anymore
The playbook for designers ready to deliver full brand identities and stop second-guessing their process.
That real-world stuff school didn’t teach
In design school, we learned how to make a logo: one mark, one graphic. But in the real world, that only works for huge corporations like Nike or Target. Small businesses need a full brand identity—logos (yes, more than one), marks, patterns, colors, type, and guidelines to show up consistently and confidently. I figured this out the hard way through years of trial, error, and refining my process. Now, I deliver full brands that empower clients, and finally, I’m sharing it all so you can do the same.
Feeling some fomo?
We get it. Reach out and we can chat about bringing your brand to a feature-worthy level.
enlighten the occasion
Stop winging it. Start owning it.
You love designing brands, but somewhere along the way, client chaos became the norm and burnout got SO real. You’re constantly dealing with endless revisions, vague feedback, and designing unsatisfying “just logos” instead of full systems. Design school, YouTube, and ChatGPT don’t teach boundaries, pricing, or profitable workflows. Instead, you’ve been winging it, and it's exhausting. box companies, boutiques, and candle makers
02.
01.
Cut revisions in half and finally stop making “just one more tweak” that secretly makes you cringe.
Clients obsessed with their brand (like we’re talking proof 1 is approved obsessed).
IMAGINE THIS
03.
Lead projects with confidence — no more questioning your process or feeling like a pixel-pusher.
04.
Build a rinse-and-repeat system that makes your business way more profitable (without the burnout).
Enter: BYND The Logo
Not just another template or tutorial. This is the full-on system I actually use with my clients. I’m talking onboarding, strategy, design, feedback, and delivery, so you can stop putting out fires and start running your branding projects like an actual pro.
BONUS module: The Art of the Sub-brand
Because one main brand is never enough. I’ll show you how to design and sell supporting sub-brands that make your client’s visual identity feel complete — and your bank account a little happier.
bynd the modules:
2 Live QA calls with Bri
Canned email scripts
Branding Questionnaire
Welcome Guide Template
Project Timeline Template
Red + Green Flag Checklists
Brand Strategy Template
Branding Presentation Template
Feedback Form
Brand Guidelines Template
Off-boarding Guide Template
.... AND MORE
Module 3: Building the brand: from the logo to full system
Go from blank page to a full-on polished brand experience. You’ll expand beyond a single logo, layer in visuals and textures, and present it all in a way that wows clients and sells.
Module 4: feedback without the freakout
Keep revisions in check and clients accountable without losing your mind. Learn how to gather useful feedback, handle tricky situations, and enforce boundaries (without coming across as harsh).
Module 5: wrapping it up like a pro
Deliver final files confidently and protect your work. Nail file prep, learn how to create brand guidelines clients will actually use, and offboard like a seasoned professional.
bonus! if you enroll by november 15th
Here’s what we’re covering:
BYND The Logo is a drip-fed video course that lets you learn at your own pace. Packed with real client examples, templates, guides, scripts, and resources, you can start putting it all to work from day one.
Module 1: The Business of Design — Onboarding Like a Pro
Smooth, profitable projects start here. You’ll master: setting timelines, creating feedback loops, onboarding with clarity, and establishing client boundaries.
Module 2: Brand Strategy That Doesn’t Suck
I’m sharing how to lead strategy with confidence and clarity from the jump. You’ll learn how to define goals, audience, competitors, and brand vibe, then turn that strategy into a creative brief that actually guides your work.
By the end of this course, you’ll be able to: | Confidently deliver full brand systems
By the end of this course, you’ll be able to: | Reduce client revisions and stress
By the end of this course, you’ll be able to: | Run a repeatable, scalable system for your biz
By the end of this course, you’ll be able to: | Charge what you freaking deserve
By the end of this course, you’ll be able to: | Enjoy praise from clients, referrals, and repeat projects
pay in full:
$1475
(saves $160)
three payments of:
$545
(total $1,635)
HEY, I’M BRI
I’ve spent years building Brighten Made and have worked on hundreds of brands, and here’s the truth—designing logos is one thing, running a real, profitable branding biz is another entirely. Managing clients, delivering brand identities, and keeping projects on track takes skill, strategy, and a process.
That’s why I decided to create BYND The Logo. To share everything I’ve learned so you can straight up skip the chaos and focus on the parts of your design business that you actually love. And honestly, I still can’t believe I’m sharing some of this literal gold.
frequently asked questions
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Module One is ready for you to dive into the second you enroll! The remaining modules (2–5), plus your bonus module if you enroll by November 15th, will be released monthly over the next five months — giving you plenty of time to actually apply what you’re learning without the overwhelm.
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Forever-ever. Once you enroll, you’ll have lifetime access to all the content, updates, and bonuses — so you can revisit modules anytime your process needs a refresh.
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Absolutely. This course was built just as much for self-taught designers as it was for design-school grads who realized school didn’t cover how to actually run a branding business.
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Nope! This isn’t a course about how to design — it’s about how to work with clients through the branding design process. I’m not here to teach you how to design like me (that’d be setting you up for failure) or how to use Adobe Illustrator (that’s what YouTube’s for). Instead, I’m giving you a full breakdown of my client process so you can create an A+ experience from inquiry to offboarding.
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Honestly — both. If you’re newer, it’ll help you skip years of trial and error. If you’re more established, it’ll help you tighten up your systems, charge more, and make your process smoother than ever.
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If you’re looking for a step-by-step tutorial on how to design logos, pick fonts, or use Adobe Illustrator… this ain’t it. This is about the business side of branding — systems, strategy, and working with real clients. So if you’re not ready to step into the role of brand expert (not just designer), this probably isn’t your time yet.
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No take-backsies 😉 Since this is a digital course with instant access to materials, templates and my entire process basically, all sales are final.
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While this isn’t a personalized coaching program, you will get the chance to connect with me live! I’ll be hosting two LIVE group Q&A calls over the next six months where you can ask questions, get feedback, and hear from other designers in the community. Both calls will happen in 2026 — giving you plenty of time to soak up the content first.
Let’s be real, a business owner sharing her full process is kind of unheard of, but here I am. If you’re over the client chaos, constant revisions, and pieced-together brand systems, BYND The Logo was made for you.
Join BYND The Logo because at the end of the day good design deserves damn good process.