The exact branding process I use to take clients from inquiry to final files — so you can stop second-guessing every step, drowning in revisions, and piecing your process together as you go.
because “just a logo” doesn’t cut it anymore
You know how to design. It’s running the project that gets messy.
Maybe your branding projects technically get done... but you die a little inside every time. You send a proof and immediately start spiraling about whether the client is going to like it. Clients give you feedback like “look at what ChatGPT came up with” and you have no idea how to get the conversation back on track. You keep making “one last tweak” because you don’t know how to confidently hold the boundary when things fall out of scope. Your projects drag on way longer than you planned — which means that $5k project quietly becomes wayyyy less profitable. You know your work is good, but sometimes you still feel like the client is leading you instead of the other way around.
Consider this your spot in line
Consider this your spot in line
Join the waitlist so future-you doesn’t miss it
Join the waitlist so future-you doesn’t miss it
pay in full
$1495
(Saves $170)
three payments of
$555
(total $1,665)
STOP WINGING IT. START LEADING IT.
Design school taught us how to design. It didn’t teach us what to put in a branding questionnaire, how to structure a profitable timeline, how to present one concept with confidence, what to say when a client pushes back, how many revision rounds to include, what files to deliver, or how to create an experience clients rave about afterward.
After hundreds of branding projects, I’ve built a process that allows me to lead clients confidently from the second they inquire to the moment their final files hit their inbox.
IMAGINE THIS
01.
Clients so obsessed with their brand they’re approving proof 1 and asking if you’re a mind reader.
02.
Booking $6k+ branding projects because past clients can’t stop raving about working with you.
03.
Lead projects with confidence — no more questioning your process or feeling like a pixel-pusher.
04.
Build a rinse-and-repeat system that makes your business way more profitable (without the burnout).
Enter: BYND The Logo
Not just another template pack or a course filled with vague “believe in yourself and charge more!” biz advice.
This is a behind-the-scenes look at the actual process I use inside Brighten Made — including the workflows, presentations, client communication, strategy, feedback process, templates and resources that support our branding projects from inquiry to offboarding.
So instead of spending the next five years figuring out what works through trial and error, you can start with a process that’s already been tested on hundreds of real clients.
Here’s what we’re going to be covering:
All five modules are available immediately when you enroll. Binge the whole thing in a weekend or move through it at your own pace — you’ll have lifetime access either way.
Module 1: The Business of Design
Smooth, profitable projects start here. You’ll master: setting timelines, creating feedback loops, onboarding with clarity, and establishing client boundaries.
Module 2: Brand Strategy That Doesn’t Suck
You’ll learn how to define goals, audience, competitors, and brand vibe, then turn that strategy into a creative brief that actually guides your work.
Module 3: Building the brand
Go from blank page to a full-on polished brand experience. You’ll expand beyond a single logo, layer in visuals and textures, and present it all in a way that wows clients and sells.
Module 4: feedback without the freakout
Keep revisions in check and clients accountable without losing your mind. Learn how to gather useful feedback, handle tricky situations, and enforce boundaries.
Module 5: wrapping it up like a pro
Know exactly what happens after approval: final files, brand guidelines, offboarding and creating the kind of client experience that leads to referrals and repeat work.
bonus! if you enroll by august 31
early-bird BONUs: The Art of the Sub-brand
Learn how to design and sell sub-brands for overarching parent brands.
bynd the modules:
2 Live QA calls with Bri
Canned email scripts
Branding Questionnaire
Welcome Guide Template
Project Timeline Template
Red + Green Flag Checklists
Brand Strategy Template
Branding Presentation Template
Feedback Form
Brand Guidelines Template
Off-boarding Guide Template
.... AND MORE
Doors are closed… for now 👀
TELL ME WHEN
IT’S BACK
By the end of this course, you’ll be able to: | Confidently deliver full brand systems
By the end of this course, you’ll be able to: | Reduce client revisions and stress
By the end of this course, you’ll be able to: | Run a repeatable, scalable system for your biz
By the end of this course, you’ll be able to: | Charge what you freaking deserve
By the end of this course, you’ll be able to: | Enjoy praise from clients, referrals, and repeat projects
HEY, I’M BRI
I’ve spent years building Brighten Made and have worked on hundreds of brands, and here’s the truth — designing logos is one thing, running a real, profitable branding biz is another entirely. Managing clients, delivering brand identities, and keeping projects on track takes skill, strategy, and a process.
That’s why I decided to create BYND The Logo. To share everything I’ve learned so you can straight up skip the chaos and focus on the parts of your design business that you actually love. And TBH, I still can’t believe I’m sharing some of this literal gold.
$1495
one PAYMENT OF:
(saves $170)
THREE PAYMENTS OF:
$555
(most flexible)
You probably don’t need another course teaching you how to pick a font. You need to know what happens when the client says they hate the font. Or when timelines get off track, feedback makes zero sense and you wanna cry, or a project that should’ve taken 8 weeks is suddenly on month 4. You need to know how to book and structure projects in a way that actually feels sustainable and profitable, and how to confidently present, communicate, and lead your clients without reinventing the wheel errry time.
SPILLING THE SECRETS
“BYND the Logo was the best investment I have made for myself! I was an in-house designer debating whether to go back to school for graphic design, and since taking the course, I’ve grown my own clientele and quit my 9–5. It gave me so much confidence in my process and skills.”
Kait Didion
frequently asked questions
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Heck ya!!! The entire course is unlocked the second you enroll. All five modules, templates and resources are ready for you immediately, so you can binge it, jump straight to the part of your process you need help with most, or work through everything at your own pace.
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Yep! You get lifetime access to the course and any future updates to the content.
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Forever-ever. Once you enroll, you’ll have lifetime access to all the content, updates, and bonuses — so you can revisit modules anytime your process needs a refresh.
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Yes. BYND The Logo doesn’t teach the technical side of Adobe (like how to use the pen tool), but it does walk you through my full branding process with clients: strategy, presentations, communication, templates, and systems. If you’re creative and want to build a design career with real processes, this is for you.
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Nope! This isn’t a course about how to design — it’s about how to work with clients through the branding design process. I’m not here to teach you how to design like me (that’d be setting you up for failure) or how to use Adobe Illustrator (that’s what YouTube’s for). Instead, I’m giving you a full breakdown of my client process so you can create an A+ experience from inquiry to offboarding.
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Both, for different reasons.
If you’re newer, BYND gives you the process I wish I’d had before I ever booked my first branding client — so you don’t have to spend years learning everything through trial and error.
If you’re established, it’ll help you identify the little cracks in your process that are costing you time, money and sanity — and replace them with a system you can repeat as your business grows.
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If you’re looking for a step-by-step tutorial on how to design logos, pick fonts, or use Adobe Illustrator… this ain’t it. This is about the business side of branding — systems, strategy, and working with real clients. So if you’re not ready to step into the role of brand expert (not just designer), this probably isn’t your time yet.
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No take-backsies 😉 Since this is a digital course with instant access to materials, templates and my entire process basically, all sales are final.
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While this isn’t a personalized coaching program, you will get the chance to connect with me live! I’ll be hosting two LIVE group Q&A calls over the next six months where you can ask questions, get feedback, and hear from other designers in the community.
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Absolutely. TBH, you might be the person who gets the most immediate value out of it.
BYND the logo is all about making the projects you’re already booking smoother, more profitable and easier to lead.
If your work is strong but projects are taking too long, revisions keep piling up, clients are driving the process, your deliverables feel inconsistent, or you’re rebuilding your workflow every time someone books — this was made for you. If you need help with attracting ideal clients, check out my other course Brighten Blueprint.
No more putting out fires, deciphering ChatGPT client feedback, or pixel pushing your way through brands.
