Cedar & Vine is all about slow fashion, made-to-order magic, and beautiful linen pieces designed to be cherished. But their brand and website weren’t telling that story the way they deserved. We helped them bring their vision to life with a fresh brand identity, a stunning Shopify site, and custom packaging that turned every order into an experience.

Rebranding is messy, usually extremely caffeinated, and totally worth it. We asked the Brighten Made team to share their favorite parts, biggest challenges, and hot takes on the new brand—and here’s what went down.

Naming (or renaming!) your business is a big deal — and it’s easy to get stuck in overthinking mode. We’re walking you through when it’s time for a rename, what to consider when choosing a new name, and how to brainstorm something that actually fits your brand. Plus, what to do once you land on the one.

Wander & Root is a mobile plant shop bringing playful energy, curated greenery, and community vibes to Pittsburgh neighborhoods. But the brand wasn’t telling that story in a way that truly stuck. We helped bring it all to life with a vibrant new identity, custom illustrations, and packaging that made every plant feel like a little gift.

Feeling stuck on Instagram? You’re not alone. Between ever-changing algorithms, endless trends, and the pressure to post all the time, it’s easy to feel like you’re spinning your wheels. But here’s the thing—organic growth isn’t about chasing numbers or cracking some secret code. It’s about showing up in a way that feels good, creating content that actually connects, and making Instagram work for you (not the other way around). So, if you’re ready to stop stressing and start growing, let’s dive in.

Discover what a branding kit is, why it's crucial to have a cohesive brand identity, and how to choose the right branding kit to elevate your business—all without the custom price tag.

Stop embedding text in your Shopify banner images! Learn why this common mistake hurts your design, SEO, mobile responsiveness, and flexibility—and how to fix it.

In true Brighten Made fashion, I’m sharing some highs and lows for 2024.

Why we chose to hire an SEO specialist for Brighten Made + why it could be a game-changer for your business too. From expert keyword research to data-driven strategies, find out how the right team can save you time and drive measurable results.

To kick off the new year, my team and I decided to do something fun and new! We’re predicting seven major trends we think will be big in 2025. From bubble letters and bold, custom fonts to primary colors and the most maximalism, here are our design trend predictions for graphic design + branding in the new year.

From homebodies and eco-friendly girlies to the girly girl, the minimalist, and the plant obsessed, we’re rounding up gift ideas from our favorite small businesses for every girly pop on your list!

In this branding and website design case study, we share how we helped Jenna Overbaugh create a cohesive and impactful brand that helped her feel fully confident in herself and her business.