**10/1/25**
**recent work**
a case study: cedar & vine
*a slow fashion brand with a big heart, a clean design, and a website that works as effortlessly as their linen pieces — we’re all in.*

Cedar & Vine was born from a deep desire to disrupt the fast fashion industry. After witnessing the waste and exploitation common in mainstream fashion, founder Jo envisioned something better — a brand rooted in sustainability, quality, and connection. Inspired by slow fashion principles, she launched Cedar & Vine with a commitment to creating luxury, season-less linenwear that was thoughtfully crafted, ethically produced, and made-to-order.

But Cedar & Vine was never just about clothing. It was about the stories of the women who wore them. Women of all shapes, sizes, and backgrounds who found confidence in custom-made, comfortable pieces. As the brand grew, so did the need for a cohesive brand identity that reflected its values, told its story clearly, and resonated with a wider audience. Enter: Brighten Made.

The struggle

Despite Cedar & Vine’s loyal customer base and the brand’s commitment to quality, the existing brand identity didn’t quite reflect the brand’s thoughtful, sustainable philosophy. The website was lacking a cohesive visual identity that spoke to the quality and craftsmanship of the garments, and the overall brand needed to feel more intentional and unified. Additionally, creating a seamless, user-friendly online shopping experience was essential to support Cedar & Vine’s ongoing growth.

The goal

To develop a refined, cohesive brand identity and a Shopify website that clearly communicates Cedar & Vine’s commitment to sustainable, high-quality, made-for-you linenwear. Through branding, website design, and packaging, we reinforced a strong brand identity and enhanced Cedar & Vine’s customer experience from initial recognition to unboxing.

The solution

We got started by diving into what makes Cedar & Vine special, their commitment to slow fashion, their made-to-order approach, and their love for high-quality linen. Our goals were clear: create a brand that looked just as thoughtful and timeless as the clothes they make.
To achieve that, we created a custom serif logo with a bit of texture, giving it that perfectly imperfect, handcrafted feel. For the color palette, we leaned into warm, earthy neutrals with a few muted pops, ensuring a sophisticated but not stuffy feel. To bring Cedar & Vine’s inclusive, feel-good vibe to life, we added hand-drawn illustrations of women of all shapes and sizes, styled in pieces that felt true to the brand.
After the branding felt perfect, we dove into their website. We wanted to design a site that was as effortless to use as their clothes are to wear. Clean, easy-to-navigate pages and a smooth checkout process helped to make shopping a breeze. We finished the project off with a custom mailer and hang tag, making sure that every customer’s unboxing experience felt as special as the clothes inside. The result? A brand that’s not just a visual showstopper but perfectly aligned with their mission and values.

The results

How has your business been impacted since your rebrand?

Everything feels more streamlined, quick, and easy when we go to work on any project that requires graphics. Plus, our social media presence has improved so much aesthetically, and I’m much happier with how cohesive everything looks.

What was your favorite part of the branding process?

It was so organized! I knew exactly when to expect things and when things were needed from me. It was very clear what you needed me to do and what you were going to deliver. That made the whole process stress-free and exciting.

“I enjoyed working with your team so much and will certainly be recommending to anyone who asks!! Besides just being incredibly talented and caring, one thing that I appreciate is how clear you both are with your communication and with the whole process timeline. I have never had that level of organization and timeliness working with any other creatives, and it is so wonderful having clear expectations. It relieves so much of the stress and uncertainty (I'm sure on your end too).” — Jo Beach, Cedar & Vine Owner