shop small or not at all: gifts from our favorite small businesses
12/3/25
PERSONAL
shop small or not at all: gifts from our favorite small businesses
no filler. no forgettable tchotchkes. just gifts that spark joy, elevate the vibes, and feel thoughtful AF.
Tired of giving gifts that end up in the back of a drawer by January? We’ve rounded up a collection from our favorite small businesses — brands we’ve had the joy of branding ourselves — that actually make people smile, upgrade routines, and hit that “wow, they get me” energy. From style splurges to mind-soothing goods, these picks have every girly on your list covered.
Wellness made simple
JOVIA
Jovia is changing the game when it comes to women’s wellness, and this gift is perfect for the girly who’s going full-send into cycle syncing and her wellness journey. Unlike other companies that treat a menstrual cycle like a one-size-fits-all experience, Jovia has broken it down into distinct phases — and created a special tea blend made to support each specific phase. Kind of mind-blowing, right!? Now with Jovia, the wellness girly in your life can get exactly what her body needs when she needs it. The Complete Cycle Tea System has targeted blends for each phase, making it effortless for her to support her bod and feel aligned all month long. It’s a thoughtful gift that honestly feels like a little hug in a mug.
Wrap them in style
THE COVE
For the girly who loves discovering something special, The Cove is a total treasure. This Indiana boutique curates apparel, jewelry, gifts, and home fragrances from beloved brands. It’s the spot for the girl who loves thoughtful details — maybe a cozy top, a candle that fills the whole room, or a pretty little something that feels personal. If she’s into curated finds with a touch of coastal charm, a gift from The Cove will hit exactly right.
CONFETTI CLOSET
If your giftee loves color, pattern, and a little extra dopamine in their wardrobe, Confetti Closet is calling her name. From jumpsuits and rompers to tops, bottoms, and accessories, every piece will make getting dressed an actual mood boost. It’s playful, bold, and guaranteed to put a smile on her face. All that makes gifting these pieces easy as heck.
ruthie grace
Ruthie Grace makes fashion feel effortless and confidence inevitable. The shop is perfect for the giftee who loves looking polished without trying too hard. From trend-setting dresses to everyday classics, every piece is curated to help her feel unstoppable. A goody from Ruthie Grace is the kind of gift that will have her opening it and thinking, “Yesssss, this is exactly me.”
Home goods
loomwell
Wallpaper that makes a statement without commitment? Yes, please. Loomwell’s removable wallpaper is perfect for anyone who loves transforming a space without breaking the bank or their lease. It’s easy to apply, totally removable, and will instantly give the gal you’re gifting a “wow, this feels like me” energy. A gift that literally changes the vibe of a home, what’s not to love?
stephanie tara
For the foodie, hostess, or friend who loves a little artistic flair, this tea towel is packed full of holiday charm. Think shrimp towers, jello molds, and playful dinner-party energy, all in a one-of–a-kind, hand-painted style. It’s so good, even Anthro sells it. The small-but-mighty gift brings personality to the kitchen and a dose of festive fun to any holiday spread.
Little legends
Ava & Oliver
Calling all the girlies who are in their mom-friend era, Ava & Oliver has functional, stylish, and little-approved goods. From swaddles to playmats, pjs, and baby carriers, each piece is made to pass the vibe check while keeping tiny humans happy. A thoughtful gift that’s as practical as it is cute.
Mood boosters
Jenna Overbaugh
We all have one of those friends. For the girly whose mind never stops spinning, the Break Free Action Cards from Jenna Overbaugh are a total game-changer. These 35 empowering cards help her stay grounded when anxiety tries to take over, offering quick hits on clarity, confidence, and just a reminder of who she really is. It’s like giving her a toolkit for calm, but way more fun than a “just breathe” card.
Beverly & 3rd
Nothing lifts a mood faster than striking a match and letting a cozy candle do its thing, and Beverly & 3rd totally fits the bill. The brand makes scents that feel like pure nostalgia, with each candle designed to spark a memory, something that warms you from the inside out and brings back the little moments you didn’t realize you missed. It’s the perfect gift for the sentimental girly, the homebody or honestly anyone who loves a thoughtful, foolproof pick-me-up.
Memory makers
Lumitory
Give the gift of connection this year! Perfect for family nights, girls’ nights, or even new parents and those teacher friends of yours, these decks spark laughs, conversations, and moments that stick. If the giftee loves meaningful memories over meaningless clutter, this one’s a no-brainer. Shop them here!
Shine bright
From Juniper with Love
For the friend who loves to sparkle, From Juniper offers jewelry that celebrates life’s moments, big and small. Necklaces, earrings, rings, and even playful extras like tumblers and stationery make perfect gifts for someone who likes style and a side of meaning. Bonus: Their holiday collection is perfect for a little extra wow right now.
Time savers
Friday Afternoons Co.
It’s safe to say we all know a Type A girlypop. For the giftee who loves being organized, Friday Afternoons Co. planners make it easy. From the Workday Planner to the Quarterly Planners, streamlined layouts help her track goals, progress, and tasks while keeping her day intentional. A thoughtful gift for the girly who wants to feel on top of it all.
Plant lovers unite
Southside Plants
For the plant lover who wants her greenery thriving, Southside Plants has everything she didn’t know she needed. From their viral Crazy Keiki Cloning Paste to plant wipes and fertilizers, these tools help keep every plant in her collection healthy and growing.
Everyday delights
Daydream Abode
For the giftee who loves thoughtful, delightful little treasures, Daydream Abode is it. From kitchenware and stationery to holiday decor and cozy apparel, every item feels like it was picked with a smile in mind. Perfect for anyone who loves gifts that make everyday life a little brighter.
Pink Antlers
Pink Antlers is like that friend who knows exactly what makes your heart happy. Whether it’s fun decor or just plain whimsical surprises, everything in their shop is curated to delight. It’s versatile gifting at its finest — fun, thoughtful, and guaranteed to bring a smile. Honestly, it’s hard to go wrong here.
