How I Began Outsourcing in My Biz
3/25/26
business
How I Began Outsourcing in My Biz
and why it changed everything.
When I became a mom, I honestly felt like I was being punked.
Before my daughter, I spent so much of my time working because I genuinely love what I do. My business felt like my first baby. But after having her, my entire world flipped upside down (in the best way). My heart was suddenly living outside of my body, and I just couldn’t — or honestly didn’t want to — work the same way I had been.
I remember thinking, what are other moms doing? How is anything getting done?
It didn’t take long to realize I had built myself into a system where I was the business. I designed it to be on 24/7, and that worked for a season… until it didn’t.
Something had to change
So I slowly started outsourcing, both in my business and in my life.
When I stepped back and really looked at things from a bigger picture perspective, I asked myself what I actually needed to be doing day to day. For me, it came down to two things: being a mom and leading my team.
Now, could I outsource all design? Technically yes. But I love design too much to build a business where I’m not creating at all. I still wanted to be involved in branding projects each week and stay close to the creative side, especially when it comes to social and marketing. But outside of that, I started looking at everything else through the lens of “does this actually need to be me?”
The first thing I let go of was video editing.
I was spending so many evenings editing Instagram and TikTok videos after my daughter went to bed, half-watching a show while trying to get content out. It was taking hours, and it was also the only real downtime I had left in my day. Hiring a video editor gave me my evenings back almost immediately, and that alone made a huge difference.
Marketing was a little trickier for me to hand off, mostly because I genuinely love it. But I also knew I had bigger ideas I wanted to bring to life — courses, launches, new ways to serve people — and there was no way I could do all of that on my own while still managing client work. Bringing on a CMO team allowed me to stay involved in the vision while actually executing on those ideas in a consistent way.
Then came a bigger shift that felt a little wild at the time — I stopped building websites and designing packaging.
Not because I didn’t love it, but because I realized my time was better spent building the brand and leading the direction, while my team, who are incredibly talented at what they do, handled the day-to-day execution. I’m still involved in every project, still reviewing and guiding, but I’m no longer the one inside every single file.
The same goes for packaging. It still shows up in our process, and I still conceptualize it when it makes sense within the branding, but I’m not the one fully executing it start to finish anymore.
As a team, we became really intentional about what actually needed to stay on my plate. I stopped answering every email and being on every call, which felt uncomfortable at first but was necessary. There are still moments where I step in, but there are also so many things my team can handle without me, and trusting that has been a huge part of this shift.
We also started pulling my designers into more areas of the business, like social content and carousel designs, so I could focus more on higher-level creative direction instead of trying to do everything myself.
Around the same time, we transitioned to a four-day work week.
That decision forced me to get even more honest about where my time was going and what actually mattered. There simply wasn’t room anymore for unnecessary tasks or things I was holding onto out of habit. It created a natural boundary that pushed me further into my role as a leader instead of just a doer.
And then there’s real life, because outsourcing doesn’t stop at your business.
We have cleaners come every two weeks, which has been one of the best decisions we’ve made. My husband handles all of the meal prep, grocery shopping, and cooking, which is something I don’t take for granted for a second. We’re starting to bring in childcare help at home so I can have more focused work time during the day, and my parents live nearby and help us more than I can even put into words.
Would I love to hire a dog walker, too? Yes. Are we there? I haven’t convinced Joe… yet.
I’m sharing all of this not to brag, but to be really honest about what this season of life looks like.
I don’t do everything, and I’m not supposed to.
