Jovia

crafts dried tea blends designed to nurture and support women through their menstrual cycle

SCOPE: Branding, packaging

food+beverage

Using a bold, playful serif paired with a quirky script and clean sans-serif, we crafted a vibrant, approachable brand for Jovia. Hand-drawn abstract botanicals and a lively palette bring energy, warmth, and a holistic, empowering feel.

objective

Jovia is setting out to become a trusted, vibrant brand in women’s wellness — one that empowers women to naturally heal their hormones and embrace cycle care with confidence. With a playful, classic look and feel, the goal is to create a holistic branding experience that reflects vitality, ease, and authenticity while supporting every step from product creation to fulfillment.