Back in 2019, Foam owner Saidy reached out to us for help creating a brand identity that was clear and identifiable across multiple platforms. We took an earthy, boho approach to the branding and website to create a laid-back, inviting feel. Fast forward four years and Saidy was back in our inbox! Foam was growing to expand their offerings including adding a surf shop. The addition of the surf shop meant it was time to revamp the brand overall and lean into a more funky, surf-inspired style. We created a full branding experience that really captured the vibe of beachy Gulf Shores and the community Saidy had built with Foam.