wellhaus

is a curated subscription box that connects health-conscious consumers with high-quality, non-toxic products from small U.S. businesses.

SCOPE: branding, packaging

wellness

Using an organic, editorial-style serif paired with a clean sans-serif in secondary logos, we built a brand that feels expert-led yet approachable. Intricate, maximalist pattern work furthered the brand with depth and personality, setting Wellhaus apart from the sea of muted, minimal wellness brands.

objective

Wellhaus is setting out to redefine how people discover and engage with non-toxic products. The goal was to create a brand that feels trustworthy and elevated, yet bold enough to scale across subscription boxes, collaborations, and future retail concepts. With a strong visual identity rooted in intention and warmth, the brand supports Wellhaus’s long-term vision — building a recognizable, expansive wellness ecosystem that grows with its audience.