I’ve come across countless clients who go through the branding process once only to end up double-investing because they’re not happy with the outcome OR their branding doesn’t serve them long-term. This is why it’s SO important to do your homework when it comes to finding a brand designer that’s right for you and your biz! I’m sharing my top three tips to point you in the right direction and help you get one step closer to making those branding dreams a reality!

When it comes to branding your biz there are about a thousand questions you can ask yourself. And let’s face it, if you’re just starting out it can be SO intimidating and costly. This is where our Brighten Brands come into play. Our premade branding kits are here to help take some of the stress out of branding your business while also helping you save a bit of money upfront.

Depending on the type of business you’re running using a DIY brand or website can be detrimental to your success! Cutting corners because you’re trying to save money can actually COST you money as you start losing out on leads and sales without a proper design strategy. In this blog post, I’ll walk you through the three major things you’re risking if you’re taking a DIY approach to your brand design.

In this blog post, I’ll answer what a sub-brand is, what the difference is between a brand and a sub-brand, why you’d need a sub-brand, and go over examples of some past sub-brands we’ve created. If you’re a multi-faceted business targeting a few niche but different audiences, this one’s for you!

Your business name is SO important! Here are four things to do before you decide on a name.

Spoiler: If you’re experiencing a lack of sales or leads on your website it might be time for a rebrand.

Let’s face it, it’s hard to remember one single logo design unless you’re Nike, but if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’re more likely to stay top of mind.

Through branding, messaging, web design, packaging, and tag designs, we created an earthy, artisanal brand experience that immediately communicates the vibe and mission of gngr bees.

It’s all part of creating a full-on EXPERIENCE for your clients and customers.

So, what is a strategic branding approach? It’s an in-depth approach that starts with us getting to know Y-O-U, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research and everything we outline in the brand strategy in order to make calculated design decisions as we build out your branding.

If you’ve been thinking about working with us you might be wondering, “How many options will you give me when we start branding?” And you might be surprised to know that my answer is — ONE! Now before you’re like what the heck, that's not enough… let me explain.

Are you doing one of these three major things that cause audience confusion and create less engagement with your brand!? Here’s how I can help.