In this branding and packaging case study, we share how we helped Olive + Pine Candle Co. level up her brand and give her the confidence she needed to dive into the next chapter.

It’s no secret taking the leap to extend your retail brand online or diving into e-commerce right from the start can be SO intimidating. From Shopify and Etsy to Drupal, NopCommerce, WooCommerce, and even Squarespace, there are sooo many options and platforms to consider as you’re getting started. The first step is to take a look at two top contenders and see how they stack up against each other. So, what’s the better option, Shopify or Etsy?

If you’re not already doing these three things to get prepped and ready for the week, you’re missing out.

In this blog post, I’ll answer what a sub-brand is, what the difference is between a brand and a sub-brand, why you’d need a sub-brand, and go over examples of some past sub-brands we’ve created. If you’re a multi-faceted business targeting a few niche but different audiences, this one’s for you!

That time when one of my long-time entrepreneur heroes DMed me on Instagram and life truly came full circle.

Your business name is SO important! Here are four things to do before you decide on a name.

Spoiler: If you’re experiencing a lack of sales or leads on your website it might be time for a rebrand.

So much of the design process is the explanation of how you go to that design solution and WHY it works. Let’s dive in.

Let’s face it, it’s hard to remember one single logo design unless you’re Nike, but if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’re more likely to stay top of mind.

Through branding, messaging, web design, packaging, and tag designs, we created an earthy, artisanal brand experience that immediately communicates the vibe and mission of gngr bees.

It’s all part of creating a full-on EXPERIENCE for your clients and customers.

With nearly 7 years of entrepreneurship under my belt, I’ve learned a thing or two — and here’s what no one tells you about it.