Clear client communication is the difference between smooth, confident projects and constant back-and-forth. In this post, we’re breaking down five essential habits that improve your client experience, set better boundaries, and help you lead projects with clarity — without overexplaining or burning yourself out.

Friday Afternoons Co. creates paper goods that celebrate intentional time, creativity, and the small moments that matter. As the brand prepared to scale, it needed a visual identity that felt playful yet organized, joyful but credible. We partnered to develop thoughtful branding, messaging, and custom collateral that finally gives the brand room to grow without losing its heart.

Random updates, off-brand tweaks, and “just because” decisions are the fastest way to wreck a good website. Here’s how to avoid the mistakes that make sites feel messy, inconsistent, and in need of a redesign ASAP.

Your email signature isn’t just a name and number—it’s a mini brand moment every time you hit send. Learn how to create a polished, clickable, on-brand signature that builds credibility and drives clicks.

Your brand’s colors are more than just pretty shades. They set the vibe, evoke emotions, and make your business unforgettable. Learn how to choose a palette that’s strategic, consistent, and totally on-brand.

Doc Lizzie helps women feel confident and supported through pregnancy, postpartum, and pelvic health, but her branding didn’t fully reflect her modern, empowering approach. We created a playful, approachable brand identity with abstract, Matisse-inspired illustrations, a cohesive color palette, and clean typography — then brought it online with a website that makes her programs easy to navigate and digest.

Your logo is the MVP of your brand, but not the only player. We’re breaking down primary logos, secondary logos, and brand marks, plus where and how to use them so your brand looks polished, flexible, and totally on point everywhere.

2025 was the year of brands, so many sub-brands, babies, lots of growth, and diet coke.

To kick off the new year, my team and I decided to predict the trends we think will be big in 2026.

A solid project timeline isn’t just a calendar. It’s a roadmap that keeps everyone on track. We’re breaking down why timelines matter, how to set clear deadlines, communicate expectations, and keep momentum going so your projects run smoothly from start to finish.

Our ultimate small business gift guide is packed with thoughtful, fun, and practical gifts from brands we’ve branded ourselves. From style upgrades to wellness treats, there’s something for everyone.

As a designer, illustration can be one of the key things to set you apart. If you’re new here, I’m a big fan of including illustration work (or elements) into all of our branding projects — and it’s easier to start incorporating illustrations than you might think! I’m outlining three of my biggest tips below so you can start creating impactful work with more fun illustrative moments!